Title: Zalo

URL: https://www.infobip.com/zalo

# Grow your business and reach over 70 million users in Vietnam with Zalo

Make your business an intrinsic part of the Vietnamese lifestyle with Zalo. Leverage Vietnam’s premier messaging app to send time-sensitive notifications, OTPs, personalized reminders and transactional messages over API or Infobip Broadcast.

[ Contact sales ](/contact)

74.7 million

 Active Zalo users in Vietnam



 87%

 Usage rate of Zalo in Vietnam



 2 billion

 Messages sent over Zalo per day

## Engage over Zalo to support your entire customer journey

![](https://cdn-web.infobip.com/uploads/2024/12/zalo-onboard.svg)##  Onboard

 Create or change user account status

![](https://cdn-web.infobip.com/uploads/2024/12/zalo-trankast.svg)##  Transact

 Confirm or update transaction information

![](https://cdn-web.infobip.com/uploads/2024/12/zalo-support.svg)##  Support 

 Provide after sales support

![](https://cdn-web.infobip.com/uploads/2024/12/zalo-update.svg)##  Update

 Update account information

![](https://cdn-web.infobip.com/uploads/2024/12/zalo-retain.svg)##  Retain

 Re-engage inactive customers

## Convert customers with high deliverability and open rates

Engage with your Vietnamese customers in a localized, budget-friendly manner with over our cutting-edge platform and benefit from an omnichannel failover over SMS, Email, Voice, Viber and Apple Messages for Business.

<tabs>
<tab label="OTP">
## Create or change user account status

- Send OTP code to customers who create new accounts
- Confirm change of account credentials like passwords
- Verify accounts and transactions

 
</tab>
<tab label="Transactions">
## Confirm or update transaction information

- Send order confirmations, booking success or failure notifications
- Provide transaction confirmation or status
- Confirm service registration
- Confirm event registration
</tab>
<tab label="Post-transactions">
## Weblinks and previews 

Kick-start your messaging and direct consumers online where they can buy a product or redeem an offer. With the multimedia elements of MMS, you can make web links more clickable.   
</tab>
<tab label="Update account info">
## Subject lines 

Subject lines are ideal for framing your communications and guiding the user’s eye, especially in long-form or multimedia messages. 
</tab>
<tab label="Change service info">
## Two-way communication 

Send customers multimedia messages and enable them to reply with add-ons. 
</tab>
<tab label="Re-engage customer">
## Verified branded messaging

Personalize your MMS messages with your brand logo to build trust and for customers to feel safe with a verified messaging experience. 
</tab>
</tabs>

## Send personalized transactional notifications reliably

Our single API and powerful platform takes care of the integration, and managing complexities.

##  Zalo verified official accounts

 Only verified official accounts can communicate with end-users via Zalo channel, providing authenticity, further developing engagement and increasing open rates.

##  Personalized notifications and reminders

 Craft a great customer experience with succinct information, and always keep them updated with account updates, transactional messages, delivery statutes, service/product completion, loyalty program and more.

##  Fortified Security with RSA Encryption

 Safeguard businesses’ messages with high-level encryption, ensuring that sensitive information remains confidential throughout the customer journey and fostering trust between companies and their customers.

##  Various templates to meet businesses’ needs

 Businesses can provide information about the purpose of sending the message to the recipients and register the template with Zalo. This allows businesses to create diverse templates for different business scenarios, from time-sensitive updates and personalized reminders to potential marketing promotions about upcoming products/services.

##  Cost-efficient messaging channel

 Saving the high cost of SMS bulk messaging, with Zalo Notification Service (ZNS), businesses can send notifications at a considerably lower price, and only pay when messages are delivered successfully.

##  Fall back options

 Combine Zalo Notification Service (ZNS) with failover option SMS, Email, Voice, Viber and Apple messages for business and ensure messages always reach customers.

##  Professional support and smooth onboarding

 Our local experts will orchestrate an omnichannel communication strategy to expand our clients’ market in Vietnam while providing consultation and guidance on message templates, local compliance, and regulatory market complexities.

## Set up your Zalo account today