Title: WhatsApp use cases

URL: https://www.infobip.com/whatsapp-business/use-cases

# WhatsApp Business Platform use cases

Learn how to use the WhatsApp Business Platformto create simplified customer journeys that increase satisfaction.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)

[ Contact an expert ](/contact)

## Promotional messages

Engage customers and send relevant promotions and deals to encourage them to convert.

[ Explore promotional messages ](/whatsapp-business/promotional-messages)

## WhatsApp ordering

Keep customers engaged on a single channel and enable them to complete orders on WhatsApp.

[ Explore WhatsApp ordering ](/whatsapp-business/orders)

## WhatsApp surveys

Send engaging surveys via WhatsApp and start collecting customer data on the world’s most popular chat app.

[ Explore WhatsApp surveys ](/whatsapp-business/surveys)

## Booking appointments

Streamline processes and automate your front desk with scheduling options for appointments on WhatsApp.

[ Explore WhatsApp bookings ](/whatsapp-business/appointment-booking)

## Transactional messages

Keep customers informed by sending updates and alerts over their favorite messaging channel.

[ Explore transactional messages ](/whatsapp-business/transactional-messages)

## One-time pins

Authenticate user identity via WhatsApp and offer more convenient security measures for your customers.

[ Explore WhatsApp OTPs ](/whatsapp-business/otp)

## Connect with customers on WhatsApp

## Marketing

<tabs>
<tab label="Special offers">
## Maximize the ROI of your marketing spend

Send relevant and personalized promotions and offers to get the most out of your marketing investments and influence higher conversions.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Campaigns">
## Automate marketing campaigns

Create automated marketing campaigns to be broadcasted to the right audience, and get the best visibility on WhatsApp.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Showcase products">
## Introduce new products to customers

Broadcast messages showcasing new products and services to customers in an engaging and convenient way while introducing new arrivals to the right customers.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
</tabs>

## Sales

<tabs>
<tab label="Cart abandonment">
## Reduce cart abandonment

Re-engage customers and encourage them to complete their purchases over WhatsApp for faster and more convenient sales interactions.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Manage orders">
## Set up an end-to-end sales channel

Collect and manage orders over WhatsApp to keep customers informed and satisfied with their purchases with always-on sales support on a single channel.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Related products">
## Upsell and cross-sell relevant products

Send customers related product recommendations based on past purchases to encourage them to purchase again, leading to more upsell and cross-sell opportunities.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Repeat orders">
## Encourage repeat orders with WhatsApp

Grow revenue and allow customers to easily re-order their favorite items in a single conversation over WhatsApp.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
</tabs>

## Customer care

<tabs>
<tab label="Chatbot">
## Offer instant support 24/7

Craft the perfect WhatsApp chatbot for your business to provide customers with the answers they are looking for with always-on support.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Call deflection">
## Reduce wait times

Offer customers the option to interact with live agents or a chatbot over WhatsApp instead of waiting on hold. With call deflection, you can offer faster resolution to issues and lower the impact on your call center.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Live support">
## Easily transfer to an agent

When a customer needs more detailed information than a chatbot can provide, instantly transfer them to a live agent who will take over and manage multiple WhatsApp conversations at once.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
<tab label="Reminders">
## Keep customers informed

Send automated reminders, alerts, and notifications over WhatsApp to ensure customers are always updated and satisfied.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)
</tab>
</tabs>

## Looking for a specific industry use case?

Explore how businesses implemented various WhatsApp Business Platform use cases along with our other solutions to build better customer journeys and meet their goals.

[ Explore customer stories ](/customer)

##  Ready to use the WhatsApp Business Platform?

 Start crafting custom messages today, no credit card required.
[](/signup?signup_source=InfobipProductPageWhatsApp)

 [ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)[ Contact an expert ](/contact)