Title: WhatsApp transactional messages

URL: https://www.infobip.com/whatsapp-business/transactional-messages

# Deliver real-time WhatsApp transactional messages

Send order confirmations, OTPs, and payment updates securely via Infobip’s WhatsApp Business Platform.

[ Start sending messages ](/signup?signup_source=InfobipProductPageWhatsApp)

[ View API docs ](/docs/api/channels/whatsapp)

#### Transactional notifications at scale - secure, reliable, and compliant 

WhatsApp transactional messages are real-time notifications that inform, alert, or authenticate customers based on an action they’ve taken, like placing an order, logging in, booking an appointment, or updating account details. These messages fall under WhatsApp’s Time-critical and Verification interaction categories, using the message-based pricing model. 

## Reliabledelivery 

Make sure important information reaches customers the moment it matters. Infobip’s global network of 800+ telco connections delivers industry-leading reliability with delivery rates up to 99%.

## Global compliance 

Send transactional messages across 190+ countries. Infobip automatically aligns every WhatsApp template and workflow with Meta’s policies and local regulatory requirements. 

## Reduced support workload

Reduce pressure on your service teams by automating repetitive alerts and updates. Agents stay focused on high-value, complex interactions. 

## Stronger customer retention

Deliver the right information at exactly the right moment. Real-time updates reduce uncertainty, prevent confusion, and improve satisfaction across the customer journey.

## How businesses use WhatsApp API transactional messages 

Make sure your customers are always informed through a channel they frequently use. Build brand credibility by sending the right type of transactional messages to the right customers exactly when they need them. 

<tabs>
<tab label="">
## Provides instant confirmation of a purchase and reassures customers. 

Ideal for: retail, eCommerce, food delivery
</tab>
<tab label="">
## Keeps customers updated on shipping status and expected delivery time. 

Ideal for: logistics, couriers, marketplaces 
</tab>
<tab label="">
## Secures user accounts with one-time codes for authentication or verification

Ideal for: banking, fintech, SaaS, telecom
</tab>
<tab label="">
## Confirms bookings, reduces no-shows, and improves customer satisfaction

Ideal for: healthcare, beauty, automotive 
</tab>
<tab label="">
## Ensures timely payments and reduces late fees

Ideal for: utilities, insurance, subscription businesses 
</tab>
<tab label="">
## Alerts customers about unusual activity to prevent fraud and protect accounts

Ideal for: finance, telecom, SaaS
</tab>
</tabs>

## Transactional vs. non-transactional WhatsApp messages 

Understand the difference before you send.

Transactional  

   

 Time-critical/verification

---

 Message purpose

- Used for alerts, OTPs, and confirmations
- Requires approved message templates
- Triggered by user actions
- Higher trust and engagement
 
 

    Transactional  

  

 

   

  Time-critical/verification

---

 Message purpose

- Used for alerts, OTPs, and confirmations
- Requires approved message templates
- Triggered by user actions
- Higher trust and engagement
 
   Non-transactional  

   

 Marketing/promotional

---

 Message purpose

- Used for offers, reminders, or newsletters
- Can include promotional content
- Business-initiated or campaign-based
- Lower urgency, broader reach
 
 

    Non-transactional  

  

 

   

  Marketing/promotional

---

 Message purpose

- Used for offers, reminders, or newsletters
- Can include promotional content
- Business-initiated or campaign-based
- Lower urgency, broader reach

Need both? Use Infobip to automate WhatsApp transactional messages and promotional WhatsApp messages through one unified platform. 

## Supporting millions of transactional messages across WhatsApp daily

Leading brands use WhatsApp to solve real challenges, from efficiency to customer engagement. 

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code goes here
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## Integrate WhatsApp Business Platform API in an instant

Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.

1. Access detailed API documentation

1. Get 24/7 integration support

1. Create custom message templates

API

SDKs

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)

#### Expand your tech stack with multiple integration options

Easily implement the WhatsApp Business Platform into your existing tech stack and add on new integrations to build your B2C communication strategy.

[ Check integrations ](https://partners.infobip.com/platforms)

## How to get started with sending transactional WhatsApp messages

## Easy-to-use API

Quickly integrate WhatsApp Business API into any existing systems you use. Add your favorite communication channel and start sending transactional WhatsApp messages to your customers in no time.We offer 24/7 integration support, so your transactional messages are always sent and delivered on time. Create the right message flows so your customers are updated after they complete an action or if your brand needs to broadcast a message.

[ Explore docs ](/docs/api/channels/whatsapp)

## Reliable platform

Start using WhatsApp over our robust and reliable platform. No coding required with simple drag and drop options and automated workflows.Design transactional messages with the help of our CX consultants to ensure you get the most out of every message you send. From a single dashboard you can segment audiences, craft broadcast messages, send event or behavior-based messages and offer immediate support to customers over WhatsApp.

[ Try for free ](/signup?signup_source=InfobipProductPageWhatsApp)

## Frequently asked questions

<accordion>
<accordion-item title="What are WhatsApp transactional messages?">
They are time-sensitive, template-based notifications that provide essential information like order updates, alerts, OTPs, and confirmations. WhatsApp classifies them under Time-critical and Verification interaction categories. 
</accordion-item>
<accordion-item title="What is the difference between transactional and non-transactional messages?">
Transactional messages inform customers about actions related to their accounts or purchases. Non-transactional messages are promotional, like offers, reminders, and campaigns. 
</accordion-item>
<accordion-item title="Can I send transactional WhatsApp messages without template approval?">
No. All transactional messages must use pre-approved templates. Infobip helps you create, submit, and manage them. 
</accordion-item>
<accordion-item title="Do WhatsApp transactional messages cost money?">
Yes. WhatsApp charges based on the interaction category. Infobip provides clear pricing and transparent usage reporting. 
</accordion-item>
<accordion-item title="How do I automate transactional messages with Infobip?">
You can automate them using: 

- Our WhatsApp Business API
- No-code workflows in our platform
- CRM or backend triggers through integrations
</accordion-item>
<accordion-item title="Do I need a new number to use the WhatsApp Business Platform?">
Not necessarily. You can use an existing number as long as: 

/list
</accordion-item>
<accordion-item title="Are transactional messages free on WhatsApp Business Platform?">
No, transactional messages on the WhatsApp Business Platform are billed under Meta’s message-based pricing model. Charges depend on the type of interaction and the country of the recipient. Messages sent within a 24-hour customer service window initiated by the user are included at no additional cost.  
</accordion-item>
</accordion>

##  Start sending transactional WhatsApp messages with Infobip 

 Fast, secure, automated and built for businesses that need reliable communication at scale.

 [ See how WhatsApp automation works ](/signup?signup_source=InfobipProductPageWhatsApp)[ Talk to a CX expert ](/contact)