Title: WhatsApp Business Platform
URL: https://www.infobip.com/whatsapp-business
# Engage, automate, and grow with WhatsApp Business Platform
Richer, faster, and more reliable customer experience.
Use WhatsApp as your #1 channel or as smart failover to maximize delivery and ROI.
[ Get started ](https://www.infobip.com/signup?signup_source=InfobipProductPageWhatsApp)[ Talk to an expert ](/contact)
Utilize our market insights to optimize where WhatsApp channel fits in your customer journey.
[ View top apps by country ](/blog/most-popular-messaging-apps-by-country#rqjsp1ft-the-best-messaging-app-for-business-by-country)
Premier Meta Partner
## Among the first BSPs for WhatsApp - and always evolving.
[ Explore our 2025 product updates ](/product-updates)
## Connecting global brands to billions of users
## Why choose Infobip as your WhatsApp Business Solution Provider?
### Global reach
2,500 brands worldwide use WhatsApp through Infobip.
### Expert guidance
Go live on WhatsApp quickly with our experts guiding you every step of the way.
### Built for trust
Operate safely and compliantly with built-in consent management, approved templates, and data retention.
### 24/7 support
Access round-the-clock assistance for operations and technical issues.
## Businesses grow faster with the right messages
### Maximize engagement and ROI with personalized campaigns
1. Personalized promotions and announcements
1. Marketing campaigns and seasonal offers
1. Upselling and cross-selling
1. Abandoned cart recovery
[ Explore WhatsApp promotional messages ](/whatsapp-business/promotional-messages)
### Keep customers informed with essential, real-time updates
1. Real-time notifications and alerts
1. Order confirmations and shipping updates
1. Appointment reminders and status alerts
1. Service or policy notifications
[ Explore WhatsApp Appointment booking ](/whatsapp-business/appointment-booking)
### Secure user access and verify identities instantly
1. Multi-factor authentication (MFA)
1. Account recovery and verification
1. Login confirmations
[ Explore WhatsApp OTP ](/whatsapp-business/otp)
### Provide personalized, always-on support and engagement
1. Chatbot-driven interactions with instant replies
1. Live agent assistance and call deflection from voice to chat
[ Explore WhatsApp Orders ](/whatsapp-business/orders)
## Real results driving success
Achieve higher conversions, faster response times and greater ROI, the same way top global brands do.
[ Explore all WhatsApp customer stories ](/customer)
## Improve every customer interaction with WhatsApp Business features
[ Explore all WhatsApp Business features ](/whatsapp-business/features)
### Flows
Use Flows to let customers complete actions directly within WhatsApp. Combine them with a full range of channel capabilities to build dynamic experiences within a single conversation.
[ Read more about WhatsApp Flows ](/blog/whatsapp-flows)
### Business calls
Connect instantly with voice or video calls right inside WhatsApp. Provide personal support, resolve issues faster, or guide customers through complex processes.
### Payments
Enable in-chat transactions with secure, integrated payment options. Let customers browse, select, and pay for products without leaving WhatsApp.
[ Read more about WhatsApp Payments ](/blog/whatsapp-payments)
### Entry points
Drive engagement from the moment a customer clicks an ad. Use QR codes, web widgets, or click-to-WhatsApp ads to start interactions instantly, wherever your audience is.
### Multimedia messages
Share images, videos, files, and locations to make messages engaging and informative. Include read receipts and tagging for full transparency and richer WhatsApp Business messaging.
### Multi-product messages
Showcase your products with rich catalogs inside WhatsApp Business solution. Let customers browse, compare, and showcase multiple items directly in chat.
### List messages
Simplify choices for your customers. Guide them through options for booking, ordering, or support, and make every interaction structured and easy to respond to.
## Build end-to-end journeys
An integrated platform that brings together communication and automation, enhanced by a data-informed approach to drive meaningful interactions.
 Orchestrate personalized campaigns and deliver the right message to the right audience at the right time.
 Let customers reach out through smart chatbots or connect with live agents for fast, personalized support.
 Collect, activate, and measure customer data to improve targeting and decision-making.
 Gain deeper visibility into how your solution performs and use insights to improve its overall effectiveness.
 Continuously optimize interactions and processes across the customer journey using AI.
## WhatsApp Business solutions for every industry
Engage customers, no matter your industry or business size.
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## Easily integrate WhatsApp via API
Create scalable, omnichannel customer journeys and grow engagement using a developer-friendly WhatsApp API with Smart Messaging for reliable delivery.
[ WhatsApp API docs ](/docs/api/channels/whatsapp)
[ SDKs ](/docs/sdk)
### Marketing Messages API for WhatsApp - Smarter marketing delivery
Optimize marketing messages and deliver the right message to the right people.
### Cloud API - Core messaging engine
Power all customer communications from one scalable, secure foundation.
## Tech Provider Program
Reach global audiences and open new use cases with Infobip’s global expertise. Bridge gaps like billing and provisioning with an API-first, future-proof messaging platform for enterprises and telecommunications providers.
[ Learn about Tech Provider Program ](https://www.infobip.com/whatsapp-business/become-a-provider)
## FAQs about WhatsApp Business Platform
The WhatsApp Business App is a free mobile app designed for small businesses to chat with customers manually. The WhatsApp Business Platform is an API-based solution built for medium and large businesses that need automation, integrations, and large-scale messaging.Read more
WhatsApp Business API platform includes two primary message types: templated and non-templated messages. Message templates must follow WhatsApp guidelines and be pre-approved by Meta to ensure compliance and avoid spam. Templates contain preformatted text and optional rich media and interactive elements like buttons. They are categorized into Marketing, Utility, and Authentication types, each serving specific purposes. Free-form messages are non-templated messages sent within a 24-hour customer service window that opens when a user initiates an interaction with the business. During this window, businesses can send free-form text, images, videos, audio, and other media as replies or follow-ups without needing message template approval.
Businesses can access the platform by partnering with an official WhatsApp Business Solution Provider (BSP) like Infobip.Steps:
1. Apply for access through a BSP.
2. Get Meta approval for your WhatsApp Business Account (WABA)
3. Connect your number and start sending messages
- The business must have a legal existence and be officially registered with government authorities (e.g., incorporation papers, business licenses, or certificates).
- The business must have a valid website and/or social media presence showing clear information about the company and its products or services.
- The business must complete verification in Meta Business Manager, submitting details such as legal name, address, phone number, and website.
- The business must enable two-factor verification and provide documents that match exactly the WhatsApp business profile (e.g., utility bills, bank statements, or tax documents).
- The business must be active on WhatsApp Business app or API and comply with Meta’s Commerce and Business Policies.
- For the official verified badge (blue checkmark), the business should be notable, well-known, and recognized, often supported by reputable external references or media links.
You don’t necessarily need a new number. You can use an existing business phone number if it meets WhatsApp’s requirements: it must be owned by your business, able to receive SMS or voice calls for verification, and not currently registered on another WhatsApp account. Businesses verified with Meta can register up to 20 phone numbers under a single WhatsApp Business account. If the number is already used on the WhatsApp mobile app (personal or business), you must delete the associated account before registering it on the WhatsApp Business Platform API.
Template messages are pre-approved message formats used for notifications, alerts, or promotions. You can submit templates for Meta review via your BSP dashboard. Approval ensures they comply with WhatsApp’s policies and content guidelines.
A BSP is a Meta-authorized partner that provides businesses with secure access to the WhatsApp Business Platform. They handle API hosting, compliance, onboarding, and technical support, helping brands launch faster and scale easily.
The WhatsApp Business Platform includes:
- Cloud API for sending and receiving messages at scale
- Marketing Messages Lite API (MM Lite) for optimized marketing message delivery
WhatsApp Business Platform cost is based on the number of messages sent, with pricing varying by message category. There are three main message categories with corresponding rates: marketing, utility, and authentication. Utility messages sent within an open 24-hour customer service window are free. Check Infobip’s pricing page for detailed rates.
All WhatsApp messages are end-to-end encrypted, ensuring user privacy. Businesses must obtain user opt-ins before messaging and use approved templates for outbound messages. Infobip provides tools to manage compliance easily across regions.
The WhatsApp Business Platform through Infobip serves a wide range of industries, including WhatsApp Business for healthcare, eCommerce, banking, retail, travel, logistics and more. It helps brands improve engagement, automate support, and increase conversions.
## Connect with your customers on WhatsApp Business Platform
[ Get started ](/signup)[ Contact an expert ](/contact)
