Title: Viber pricing URL: https://www.infobip.com/viber-business/pricing # Viber pricing Are your customers using Viber? Or is Viber the main go-to chat app for your target markets? Use our pay as you go calculator to find out the most cost effective way to communicate with your target audience on Viber. ## Pay as you go calculator Viber enables your customers to communicate with your business through messages, audio, and video calls. Promotional messagesPromotional messages can include plain text or rich content, such as images, videos, buttons, and files, helping you drive customer interaction and conversion. Transactional messagesDeliver essential information to your customers—such as alerts, updates, and notifications—using plain text messages. Designed for time-sensitive communication. OTP template messagesSecurely authenticate your users with One-Time Password (OTP) messages sent via Viber’s verified business messaging service. OTP Template Messages are a dedicated category available by default through the API. Conversational messagesConnect with customers through two-way conversations tracked within a session, enabling a more interactive customer experience. Conversational messages are available exclusively via the Viber Business Messages API. International messagesSend messages to recipients outside your domestic market at a single, country-based rate. This category covers both transactional and promotional messages. ### You can use Viber through API Broadcast ### Calculator ### Detailed pricing Disclaimer: We display the average price across all supported networks for each country. Per-network pricing is available in Portal. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability. Viber Business Messaging ## Viber Business Messaging Pricing models ## Minimal monthly commitment fee To ensure seamless service activation, Viber applies a minimal monthly commitment fee based on the destinations you send messages to. - 175 € per active sender/service ID for traffic to **Belarus, Bulgaria, Greece, Hungary, Iraq, Moldova, Russia and Ukraine** - 115 € per active sender/service ID for all other destinations. If the fees vary between destinations, the highest applicable fee will be charged as the minimal monthly commitment. ## No monthly fee for your first month Viber does not charge a monthly fee for the first calendar month after business registration. ## Pay only for what you use If your business reaches the minimum fee organically, by sending more messages than included in the minimum monthly consumption, you’ll only be charged for delivered messages. ## Traffic-related charges Our pricing model for Viber Business Messages is based on message type and destination: - Business-initiated messages can be transactional (regular or template-based) or promotional (full-featured with media, and buttons…). - Charges apply only to delivered messages, with pricing varying by destination country. If a template message is sent but does not match the expected format, it results in a template mismatch, and the message will be charged at the promotional rate. ## Viber conversational session-based charging model With Viber’s session-based charging model, businesses can engage users in real-time conversations within a defined time frame. - A session begins when a user initiates a conversation with your business. - Each session lasts 24 hours from the user’s first message. - Businesses can send up to 60 session-type messages (text, image, and file) within a single session. - Only session-based messages are charged at the session rate. Other message types can be used but will be billed at the regular rate. - If the 60-message limit is reached, the session automatically ends, and a new one begins. - Businesses can send up to 5 consecutive messages without a user response within an active session. For more details on session pricing: [ Contact us ](/contact) Non-regulated traffic For general industries such as e-commerce, retail, travel, technology, and more, Viber Business Messaging falls under “Non-Regulated” traffic. Regulated traffic For industries such as gambling, microcredit, and loans, Rakuten Viber applies stricter terms to meet legal and regulatory requirements. All templates are available for both regulated and non-regulated prices. Prices we are showing on the page are non-regulated.
If you're interested in regulated traffic pricing, please contact selfserve@infobip.com. For complete details on compliance and message regulations, please refer to the Viber Business Messages compliance guidelines. ## Coverage benefits ## Globally compliant With an up-to-date compliance engine, your messages will always be in-line with global and local laws. ## Live analytics Get instant analytics and insights on your delivery rates, open rates and more. ## Best-in-class security With our robust firewall and spam protection, your messages are always secure. ## Global coverage Reach any customer worldwide with a SMS failover thanks to 800+ direct connections with MNOs. ## Need a custom plan? We work with you to build customizable pricing options that work for your specific business and goals. Contact us to learn more about how we can work together to build the right model for your brand. [ Contact sales ](/contact) ![](https://cdn-web.infobip.com/uploads/2025/02/infobip-woman-texting.jpg)