Title: Send cart abandonment notifications

URL: https://www.infobip.com/use-cases/send-cart-abandonment-notifications

# Send cart abandonment notifications

Gently nudge customers to complete their purchase by reminding them about forgotten items in their cart. 

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## The problem with abandoned carts:

Lost sales

Low conversions

Inefficient shopping journey

- When customers abandon their online carts, they represent a sale that fell through.
- Abandoned carts lead to lower conversion rates, customers are interacting and getting close to purchase but don’t convert – affecting your bottom line
- A high cart abandonment rate usually signals a pain point or inefficiencies in your shopping journey or check out process.

## How do abandoned cart notifications help?

- Sometimes customers just need a little reminder to complete their purchase, and sending a quick (automated) message can make all the difference to your revenue
- You can include a special offer in your abandoned cart messages, increasing the chance that they will purchase
- Email and SMS are popular channels for abandoned cart messages, but they also work great on digital channel – plus you’re sure to get better visibility on the channels your customers use most often
- Boost engagement with customers with abandoned cart messages, and enable the purchasing journey in chat – removing the need to switch windows or apps

## The business benefit of abandoned cart messages:

- **Boost conversions:** With a gentle push toward checkout, you can encourage more sales over any channel your customers love to use
- **Cost-effective:** abandoned cart message costs are relatively low (depending on the channel of choice) and have a direct impact on sales and ROI
- **Increase retention rates:** reminding customers of their abandoned carts and offering incentives, you can turn one-time or window shoppers into loyal customers who will return in the future

Available channels

Functions

Sales

Industry

eCommerce & retail

## Related use cases