Title: Promote subscription

URL: https://www.infobip.com/use-cases/promote-subscription

# Promote subscriptions 

Encourage customers to sign up for recurring plans with targeted messaging that highlights the benefits and value proposition. 

[ Try for free ](/signup)

[ Contact us ](/contact)

## Pain points:

Struggling to retain customers

Revenue churn

High acquisition costs

- Turning one-time buyers or customers into loyalists can be challenging.
- Struggling to retain customers can lead to churn and decreased customer lifetime value.
- This has a direct effect on revenue and increases customer acquisition costs.

## How subscription promotions help? 

- Welcome new customers and introduce the value proposition of your subscription plan alongside single purchases.
- Showcase subscription benefits through targeted messages highlighting convenience, cost savings, exclusive content, or early access to new products.
- Collect invaluable first-party customer data which helps you provide personalized recommendations to upsell, suggest relevant subscription options that complement their interests, nudging them towards a recurring service.
- Customers might hesitate before committing. Offer free trials or introductory discounts to encourage them to try the subscription.
- Simplify the sign-up process with seamless in-message subscription options, making it easy for customers to convert.
- Nurture the relationship with your subscribers by providing exclusive perks, early access to sales, or loyalty programs.
- Send personalized messages reminding customers of subscription benefits and upcoming renewals, fostering long-term loyalty.

## Business benefits

- **Increase recurring revenue:** Easily promote subscription plans, highlighting their benefits to existing customers to increase customer stickiness and revenue
- **Boost customer lifetime value:** By converting customers to subscriptions, you build stronger relationships and generate predictable income.

Available channels

Functions

Sales

Industry

eCommerce & retailTelcos  Healthcare      Media and publications

## Related use cases