Title: Football

URL: https://www.infobip.com/sports-entertainment/football

# Engage football fans.Build loyalty. Grow your brand.

Football fans’ expectations are changing. Discover digital solutions that help brands connect with supporters who love the game. 

[ Contact us ](/contact)

## 5 billion  fans

Football unites 5 billion fans worldwide, across cultures, languages, and generations. Every goal, chant, and matchday moment is a chance for brands to create lasting connections. By putting fans at the center, whether in-stadium, at home, or on the move, brands can go beyond visibility to build loyalty, spark emotion, and drive measurable impact. 

## The football challenge (and opportunity)  

Fans are loyal, but they expect more. Brands that deliver personalized, interactive, always-on engagement will turn every interaction into deeper loyalty and measurable results.

53%

feel let down
by irrelevant content

78%

want more exclusive content

73%

want to win prizes throughgames & quizzes

Source: Infobip Fan Engagement Survey 2025

## How to engage football fans 

<tabs>
<tab label="AR experiences">
Bring the game to fans’ phones with AR scavenger hunts, jersey try-ons, and exclusive content unlocks blending digital play with live excitement. 
</tab>
<tab label="Vocalize games">
Let fans cheer, chant, and compete with voice-powered games on WhatsApp, winning prizes and discounts while creating viral, shareable moments. 
</tab>
<tab label="Quizzes and polls">
From match predictions to man-of-the-match voting, interactive polls and quizzes keep fans engaged while driving discounts, prizes, and leaderboard competition. 
</tab>
<tab label="AI chatbot">
Always-on engagement: answer FAQs, send match reminders, share analysis, and support fans worldwide with multilingual, conversational AI. 
</tab>
<tab label="Hyper-personalize">
Use fan data to deliver tailored updates, personalized merch recommendations, behind-the-scenes content, and location-based offers that feel truly unique. 
</tab>
</tabs>

## Football fan engagement ideas for brands

<tabs>
<tab label="">
Exclusive merch drops, AR try-ons, in-chat ordering, and quizzes for discounts.
</tab>
<tab label="">
Pre-match reminders, gamified discounts, and re-targeting through order history.
</tab>
<tab label="">
Exclusive match content, real-time updates, AR-powered competitions, and stronger brand affinity.
</tab>
<tab label="">
Credit card perks, fan-focused promotions, and early ticket access.
</tab>
<tab label="">
AR city activations, booking discounts, and early-bird offers for football season travel.
</tab>
</tabs>

## Integrations that make fan engagement simple 

With a wide range of plug-and-play integrations, you can build an entire fan engagement solution on top of your existing tech stack and start engaging with football fans with Infobip support. 

[ Explore all integrations ](https://partners.infobip.com/exchange)

## Scalable fan engagement to reach football fans worldwide 

24+ billion monthly interactions  

 We achieved the highest delivery rates and scale your messages as you grow on our platform.

70+ offices on 6 continents 

 We speak your language and ensure you get the local support you need.

800+ direct operator connections 

 Facilitate reliable direct connections and launch AI use cases anywhere in the world

40+ data centers 

 Our worldwide data centers help you keep operations running smoothly.

100% compliant 

 Send compliant and safe messages anywhere in the world and in-line with local regulations

24/7 support 

 With always-on support, your queries will be taken care of when it matters most.

##  Play your part in the beautiful game 

 Get in touch with an Infobip expert today to learn how to improve your engagement with football fans worldwide.

 [ Contact us ](/contact)