Title: SMS notifications
URL: https://www.infobip.com/sms/notifications
# Keep customers informed using our reliable SMS notifications service
With an SMS notifications system, you can quickly update and alert customers, ensuring that your important messages get seen on time.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)
[ See SMS pricing ](/sms/pricing)
## What are SMS notifications and why should you use them?
SMS notifications (or SMS alerts) are a great way to quickly inform customers about changes to schedules or orders, emergency alerts, upcoming events, or share any urgent information.
They can be applied across industries to make sure communication with customers is clear and prompt.
## Inform customers about app maintenance
Send SMS notifications to inform customers about scheduled maintenance in your app, maintaining trust and transparency.
## Keep customers aware of ongoing fraud attempts
Send immediate SMS alerts about increased fraudulent activities to help safeguard your customers' personal information.
## Notify customers about app updates
Encourage customers to update to the newest version of your app and enjoy the latest features and improvements.
## Keep customers updated with delivery status changes
Notify customers when their order is out for delivery and when they can expect to receive it.
## Drive sales with flash sales alerts
Send instant alerts about flash sales to create a sense of urgency and encourage immediate purchases.
## Increase foot traffic for sales events
Attract more customers to your events by sending notifications about upcoming pop-up shops or sales.
## Inform patients about changes in operating hours
Ensure your patients are always aware of any changes in your clinic’s operating hours. Send timely notifications about closures, so your patients can plan accordingly.
## Notify patients about medical bill charges
Provide your patients with instant updates on their bill charges. This helps them stay informed about their medical expenses and reduces the need for follow-up calls or emails.
## Enhance communication with timely test result notifications
Notify your patients as soon as their lab results are available, automating and streamlining communication.
## Keep travelers informed with departure change alerts
Send immediate notifications about rescheduled flights or other travel arrangements to help travelers adjust their plans accordingly.
## Boost bookings with price change notifications
Notify your customers about price drops for their travel dates. This can lead to increased bookings and customer satisfaction.
## Minimize inconvenience with last-minute cancellation alerts
Inform your travelers immediately about any last-minute cancellations, helping them can make new arrangements quickly and with minimal disruption.
## Notify students about upcoming lectures and classes
Ensure your students never miss an important lecture. Send timely reminders about upcoming classes, lectures, and other events to help them stay organized and prepared.
## Ensure timely payments with tuition fee alerts
Remind your students about upcoming tuition payment deadlines. This helps them stay on top of their financial obligations and avoid any late fees or penalties.
## Minimize confusion with alerts for changes in schedule
Notify students if a professor is absent or if there is a change in the lecture room, so they can adjust their plans accordingly.
## Confirm registrations with a welcoming SMS
Send a warm welcome to new users by confirming their registration, enhancing their initial experience with your service.
## Inform travelers about roaming charges
Keep your customers informed about roaming charges when they travel abroad. Send them a friendly reminder about applicable rates and available packages to help them manage their usage and avoid unexpected costs.
## Confirm appointments via SMS
Ensure your customers never miss an appointment by sending confirmation messages. This allows them to easily confirm or reschedule, improving their overall experience and reducing no-shows.
Global reach
With over 800 direct connections to mobile operators worldwide, our SMS notifications service helps you reach customers everywhere.
Supported on every phone
Every mobile phone can receive SMS messages, making it the perfect channel to send notifications and ensure customers are always informed.
Compliant with local laws
With local support and compliance checks, we will make sure your SMS notifications follow all local laws and regulations.
Cost-effective
Our SMS notifications service enables small and medium businesses to maintain customer connections while minimizing expenses.
## Automate SMS notifications via simple web interface or API
Automate your SMS notifications workflow using our drag-and-drop web interface, or build a custom one with our programmable SMS API.
## Sign up and try our platform for free
Start sending SMS notifications by signing up for a free Infobip account.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)[ Contact an expert ](/contact)
## Use SMS as a reliable fallback channel
## SMS notifications don’t need an internet connection, so if messages can’t be sent over chat apps due to poor service, they can be sent via SMS.
If you use other channels to communicate with customers, make sure to add SMS as a backup. This is perfect for urgent messages and important updates that customers need to know right away. Avoid undelivered messages and keep your customers happy with backup SMS notifications.
## SMS, now natively integrated with AgentOS
Design automated journeys for every customer touchpoint. Explore our suite of agentic AI modules, solutions, and channels integrated within [AgentOS](/agentos).
## Journeys
Design omnichannel journeys with real-time customer attributes, predictive scores, and behavioral triggers - no data silos.
[ Explore Journeys ](/agentos/journey-orchestration)
## AI agents
Add AI agents to chatbots that complete complex tasks autonomously. Agents analyze customer context, reason through problems, and act without
requiring human input.
[ Explore AI agents ](/agentos/ai-agents)
## Cloud contact center
Route customers to human agents
directly within chatbot flows when
needed without breaking the flow.
[ Explore Cloud contact center ](/agentos/cloud-contact-center-platform)
## Conversational CDP
Build AI chatbots using unified customer
profiles, behavioral data, and real-time signals.
[ Explore Customer data platform ](/agentos/customer-data-platform)
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## Build custom workflows using our flexible SMS API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
[ More about our SMS API ](/sms/api)
## See what our customers achieved with SMS notifications
Discover how other businesses and enterprises use our SMS notifications service to elevate customer engagement, achieve the best delivery rates, and reach their business goals.
## Frequently asked questions about SMS notifications
Each country enforces unique laws regarding SMS. These may include requirements for obtaining consent from recipients before sending messages, specifying sender identification, and offering opt-out mechanisms. It is essential to familiarize yourself with the specific regulations applicable to the countries where your target audience resides. Our team is here to help you navigate the regulations in each country with ease.
Businesses of all sizes can use our platform to send SMS notifications. We offer solutions for startups, enterprises, and everything in between. Our platform is designed to handle high volumes of text messages and can scale as your business grows, ensuring that you can always reach your customers effectively.Here are some examples of customer stories:
- [Gamigo: Increasing Gamer Engagement with SMS Notifications](https://www.infobip.com/customer/gamigo)
- [dahmakan: Doubled conversion rates and saved 30% costs with SMS - Infobip](https://www.infobip.com/customer/dahmakan)
- [TTN: Real-time flight information for passengers worldwide - Infobip](https://www.infobip.com/customer/ttn-tickets-travel-network)
The cost of sending an SMS notification on Infobip’s platform depends on several factors, like volume of messages, destination country, and sender type. You can sign up for a free account and add funds on a pay-as-you-go basis. If you need more specific pricing information, you can contact our team.
Even though SMS notifications are an effective strategy, you must adhere to rules and respect your customers for the strategy not to backfire. Here are some of the best practices and things to keep in mind when sending SMS notifications:
- Your customers must give their **consent for you to use their data**. In many countries and regions, using personal data such as phone numbers without consent is punishable with hefty fines. Not to mention the damage to the brand from sending unsolicited messages.
- SMS notifications have [a character limit of 160](https://www.infobip.com/blog/sms-character-limit), so keep them short and to the point.
- Make sure to send notifications within the appropriate hours. In most countries, you can send SMS notifications between **8 AM and 8 PM**. You don’t want to anger your customers by sending an SMS and waking them up at 3 in the morning.
- Make it easy to opt out of the SMS list.
- Don’t spam your customers. Make sure you’re not sending SMS notifications every day. Most experts suggest **sending a few SMS notifications per month** to see how your customers react.
Yes, you can personalize SMS notifications using customer data you have collected. For example, you can use attributes like customer names and use them in your messages. Learn more about personalizing messages here.
You can send text notifications using our web platform or SMS API:
1. **Web platform**: You can collect customer data and create detailed profiles with [People, our CDP](/people). Then, you can design workflows that automate event-triggered transactional SMS messages using our customer engagement solution.
2. **API**: You can integrate our [SMS API](/sms/api) into your existing systems. This allows you to automate sending notifications based on events in your systems.
You can configure the delivery time and date of your SMS notifications within the Delivery Time Window when building your flow on our web portal. You can also set up automated text reminders. For example, they can be sent a certain number of days before a due date.
Yes, we also support sending MMS messages. You can use this channel to send images, videos, audio clips, and more. Learn more about MMS here.
## An SMS provider recognized for its excellence
The industry experts have spoken. Our SMS service is recognized worldwide for driving impeccable results for customers.
 Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
 Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
 Infobip takes top spot
Metrigy CPaaS MetriRank report
 Industry CPaaS leader
Leader for CpaaS 2023
Infobip has provided us with exactly what we need – an engagement solution that provides real-time, reliable communications that deliver real value to our customers. And they appreciate it! We have gained valuable support and consultancy from the Infobip team regarding best practices and regulations, especially when expanding to new markets.
Ricardo Manrique
Head of Product Management and Unit Director, Gamigo
## SMS services and solutions for every industry
From tech startups to large enterprises, we’ve learned to tackle common challenges in every industry. Our next goal is to help you launch your SMS service effortlessly.
### Financial services
Reach, engage, and retain more clients with targeted text message marketing solutions for finance.
[ Explore SMS for finance ](/sms/financial-services)
### eCommerce
Boost your webshop’s results and customer experience with targeted SMS campaigns, personalized promotions, and real-time notifications.
[ Explore SMS for eCommerce ](/sms/ecommerce)
### Enterprise
Engage more customers around the world using a reliable and globally compliant enterprise SMS solution, with high delivery rates and leading customer support.
[ Explore enterprise SMS ](/sms/enterprise)
### Telecoms
Enhance your telecom services with our reliable SMS solutions, ensuring seamless communication and customer engagement.
[ Explore SMS for telcos ](/sms/telecoms)
### Real estate
Streamline your real estate operations with SMS alerts, appointment reminders, and client updates via simple text.
[ Explore SMS for real estate ](/sms/real-estate)
### Travel and hospitality
Elevate guest experiences and improve your processes with SMS booking confirmations, personalized offers, and instant customer support.
[ Explore SMS for hospitality ](/sms/hotels-and-hospitality)