Title: Group texting
URL: https://www.infobip.com/sms/group-texting
# Scale group messaging with powerful group texting built for business
Coordinate faster, engage smarter, and reach groups of any size in seconds with Infobip’s secure, high-delivery SMS platform. Trusted by global teams and growing businesses to cut through the noise.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)
[ Contact an expert ](/contact)
Sign up to send test messages for free. No credit card required.
## Why brands trust Infobip's solutions for group texting
Unlike consumer apps or basic bulk tools, Infobip’s enterprise-grade approach ensures your critical alerts and marketing campaigns land in the inbox, not the void.
### Global reach and speed
Achieve the highest open rate with fast response times. Whether you are sending to ten people or ten million, our 800+ direct connections ensure instant delivery worldwide.
### Built-in global compliance
Navigate the complex world of telecommunications effortlessly. We handle opt-outs, sender ID registration, and data privacy regulations (like GDPR and TCPA) across 190+ countries, so you stay compliant by default in any region.
### Intelligent scalability
Scale horizontally without limits. Our infrastructure is built to handle high-volume spikes, ensuring your flash sales, emergency alerts, or operational updates are delivered with low latency and high reliability.
## Key features of Infobip's platform
Running a successful group texting campaign takes more than just hitting a button. Get the infrastructure, intelligence, and integration you need to scale conversations that feel personal and perform at every level.
### Advanced audience segmentation
Stop blasting generic messages. Import your contacts securely and segment them based on location, behavior, or lifecycle stage.
- **Precise targeting**: Create different [SMS flows](https://www.infobip.com/blog/sms-flows) for new customers vs. repeat buyers.
- **Smart filtering**: Automatically remove duplicates and invalid numbers to save on messaging costs.
- **Contextual relevance**: Run localized campaigns using time zones and language preferences.
### Personalization at scale
Generic texts get ignored. Use dynamic fields to make every message feel one-to-one, even when sending to thousands.
- **Dynamic merging**: Insert names, account details, or last purchase info automatically (e.g., “Hi Sarah”).
- **Rich media (MMS or RCS)**: Enhance engagement by attaching product photos, flyers, or PDFs with [MMS](/mms) or [RCS](/rcs).
- **Smart fallbacks**: Ensure your message arrives to the inbox if a channel isn't supported.
### Flexible automation and scheduling
Set up one-time blasts or recurring schedules to ensure messages land exactly when they matter most.
- **Perfect timing**: Schedule campaigns to hit local high-response windows.
- **Event triggers**: Automate welcome messages or reminders based on real-time customer activity.
- **Recurring rules**: Set "set it and forget it" rules for appointment reminders or billing alerts.
### Actionable analytics
Move beyond open rate estimates. Get full visibility into your campaign performance with unified reporting.
- **Real-time tracking**: Monitor delivery, click-through, response, and opt-out rates instantly.
- **A/B testing**: Test different message formats or CTAs to see what drives conversions.
- **Data export**: Connect delivery data to your CRM or BI stack for deeper funnel analysis.
## Group texting use cases for any industry
Running a successful group texting campaign takes more than just hitting a button. Get the infrastructure, intelligence, and integration you need to scale conversations that feel personal and perform at every level.
### Boosting sales, engagement, and customer updates
- **Flash sale alert**: “All VIP members, our 24-hour sale starts now. Save 30% across the site: \[link\]”
- **Store update**: “Our downtown location reopens Friday at 10 AM. Come celebrate with in-store specials!”
- **Holiday hours reminder**: “All shoppers, we’re closed on Monday for the holiday. Order online anytime: \[link\]”
### Branch notifications, policy changes, and new service launches
- **Holiday notice**: “All customers, branches closed Monday for public holiday. Online services remain available.”
- **Policy update**: “We’ve updated our terms of service. Review the changes here: \[link\]”
- **New service launch**: “Now offering same-day wire transfers! Visit your local branch to learn more.”
### Guest updates, event information, and loyalty offers
- **Weather advisory**: “Guests arriving this weekend expect heavy rain. Delays possible. Drive safely!”
- **Event update**: “The welcome dinner is moved indoors to Ballroom B due to weather.”
- **Loyalty club promo**: “Gold members, enjoy a complimentary upgrade this month. Ask at check-in.”
### Patient reminders, health alerts, and operational updates
- **Vaccination clinic reminder**: “Flu shots available this Saturday from 9–12 at Hospital 1. Walk-ins welcome.”
- **Office closure notice**: “All patients, we’re closing early Friday at 2 PM. Please plan your visits accordingly.”
- **Health alert**: “Due to high pollen levels this week, patients with asthma should take precautions.”
### Service alerts, billing reminders, and outage notifications
- **Maintenance notice**: “All users in Croatia – planned service downtime tonight from 1–3 AM for upgrades.”
- **Billing reminder**: “Billing cycle ends June 1. Be sure to check your account for pending payments.”
- **Outage alert**: “We’re aware of a service disruption affecting some users. Our team is working on it now.”
## Flexible pricing models
Choose a pricing model that best suits your needs.
[ See SMS pricing ](/sms/pricing)
### Pay-as-you-go
Top up your account as you need with a flexible, pay-as-you-go model.
[ Sign up for free ](/signup?signup_source=InfobipProductPageSMS)
### Volume-based discounts
Want to send large amounts of SMS? Get a special offer for high volumes.
[ Contact us ](/contact)
```
code goes here
```
## Quickly connect to our flexible SMS API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
[ More about our SMS API ](/sms/api)
## Integrate with your favorite platforms
With our wide range of integration options, you can easily connect SMS with your system.
[ Explore all SMS integrations ](https://partners.infobip.com/exchange?capability=235)
## Trusted by global brands to deliver messages at scale
See how forward-thinking brands use Infobip’s infrastructure to transform their customer communication and drive measurable revenue.
## Steps to get started with group texting
Running a successful group texting campaign takes more than just hitting “send.” With Infobip, you get the infrastructure, intelligence, and integration you need to launch, manage, and scale impactful SMS communication, all from one platform.
### Create an Infobip account
Sign up for an Infobip account to access our portal. This allows you to send messages on various channels, including SMS.
Tip: If you want to send SMS via API, signing up allows you to generate an API key that will be used to authenticate your requests.
### Prepare your contact list
Compile a list of recipients for your campaign. Ensure that you have obtained the necessary consent from each recipient to comply with regulations.
Tip: You can use our customer data platform to manage customer profiles and create audience segments based on various criteria.
### Create and set up your campaign
Once you log in to our platform, you can go to Broadcast to create a simple one-time campaign.
### Compose your message
Write a concise and engaging message. Remember that SMS messages are limited to 160 characters, so keep it short and impactful. Consider personalizing the message to increase engagement.
Tip: You can also save your messages as templates.
### Test your message
Before sending the message to your entire list, send a test message to yourself or a small group to ensure everything is set up correctly and the message appears as intended.
### Launch your campaign
Once you are satisfied with the setup and testing, launch your campaign. Monitor the sending process through our portal to ensure messages are being delivered successfully.
### Analyze campaign results
After the campaign is complete, check metrics such as delivery rates, open rates, and any responses received. Use this data to assess the campaign's effectiveness and make improvements for future campaigns.
## Group texting best practices
Group texting is powerful, but only when done right. These best practices ensure your campaigns stay compliant, personal, and high-performing from day one.
### Get explicit opt-in before sending
Make sure recipients have clearly agreed to receive SMS from your business. This protects your brand reputation and ensures legal compliance (e.g., TCPA, GDPR).
- Use checkboxes on forms or keyword-based SMS opt-ins
- Confirm with a welcome message: “Thanks for subscribing. Reply STOP to opt out.”
### Personalize your messages
Even at scale, personalization increases engagement. Use dynamic fields like name, last purchase, or location to tailor content.
- Example: “Hi Sarah, your prescription is ready for pickup at Main Street Pharmacy.”
- Avoid generic greetings or copy-pasted blasts.
### Include a clear CTA
Every message should have one clear action for the recipient, whether it’s clicking a link, replying, or showing a code in-store.
- Good: “Reply YES to confirm your spot.”
- Better: “Reply YES by 3 PM to reserve your seat—only 6 left.”
### Respect timing and frequency
Don’t send messages too early, too late, or too often. Aim for high relevance over high volume.
- Best hours: 10 AM–6 PM local time
- Frequency sweet spot: 1–3 texts per week, depending on use case
### Always offer an opt-out
Even with prior consent, you must allow users to unsubscribe easily.
- **Standard**: “Reply STOP to unsubscribe.”
- Use automation to remove contacts and confirm with a follow-up message.
## Frequently asked questions about group texting
Group texting is a one-to-many communication method where a single message is sent to a large group of recipients at once, without creating a reply-all thread.
How it differs from consumer messaging apps:
- No reply-all: Recipients don’t see each other or get caught in long threads.
- SMS-based: No need for special apps or internet access, just a mobile number.
- Scalable: Reach hundreds or thousands instantly without delivery issues.
Infobip supports campaigns that scale from dozens to hundreds of thousands of recipients. There is no hard cap. As long as you have valid opt-ins and a clean contact list, our platform scales horizontally to handle the volume instantly.
No. Unlike consumer group chats, group SMS via Infobip is a one-to-many broadcast. Recipients do not see each other’s numbers or replies. Any response comes directly to your business inbox as a private conversation.
Absolutely. Infobip handles compliance in 190+ countries, helping you manage opt-in consent, sender ID registration, and regional messaging laws so you can send globally without worry.
Yes. You can use dynamic fields (like First Name, Product Interest, or City) derived from your contact list. This ensures that even if you send to 10,000 people, each recipient receives a message that feels tailored specifically to them.
## Recognized by peers and experts
The industry experts have spoken. Infobip is recognized worldwide for driving impeccable results for customers.
 Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
 Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
 Infobip takes top spot
Metrigy CPaaS MetriRank report
 Industry CPaaS leader
Leader for CpaaS 2023
## Ready to scale your SMS outreach?
Sign up for your free Infobip account and try out our platform today.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)[ Contact an expert ](/contact)
