Title: SMS Features

URL: https://www.infobip.com/sms/features

# SMS features and capabilities

Learn more about how our SMS service helps you stay connected to your customers.

[ Try for free ](/signup?signup_source=InfobipProductPageSMS)

[ See SMS pricing ](/sms/pricing)

## Enhanced customer engagement with SMS

Enhanced customer engagement with SMS

[ Try for free ](/signup?signup_source=InfobipProductPageSMS)

Personalize SMS messages

 Add value to your messages with personalization capabilities paired with our customer data platform People.



 Automate SMS messages

 With easy-to-use workflows you can automate messages and improve customer support.



 Target the right customers

 Segment and target customers based on patterns and past behaviors to boost engagement.



 Two-way communication

 Open two-way communication with customers in more countries than any other provider.



 Long form messages

 Send SMS messages longer than 160 characters in any country and any language.



 Scheduling

 Send SMS messages at the perfect moment with scheduled messaging.

## Secure delivery

We ensure your messages are delivered safely and successfully with our reliable SMS service.

[ Explore SMS 2FA ](/sms/2fa)

Fraud protection

 Make authentication simple with OTPs, 2FA and registered send IDs over SMS.



 Verified messages

 Avoid phishing attacks by sending verified SMS messages your customers can trust.



 Intelligent routing

 With more worldwide connections than any other provider, we find the shortest route for every message.

![](https://cdn-web.infobip.com/uploads/2025/07/infobipxhaas.svg) 

##  Two teams. 
One obsession.



 Performance through innovation



 [ Discover more ](/haas-f1-team-partnership)



  ![](https://cdn-web.infobip.com/uploads/2025/07/infobip-haas-f-ic-viva-car-1.png) 







 



 



 





 A LEADER AGAIN



##  2026 Gartner®
Magic Quadrant™
for CPaaS



 Positioned furthest for our Completeness of Vision!



 [ Get the report ](/analyst-reports/gartner-magic-quadrant-cpaas)



  ![](https://cdn-web.infobip.com/uploads/2026/05/gartner-quadrant.png)

## Discover how industry-leading brands use our SMS service to improve user experience

[ More customer stories ](/customer)

## Quick and easy integration

Flexible and scalable APIs that are simple to integrate.

[ Explore integrations ](https://partners.infobip.com/platforms)

## Integrate with any existing tech stack

Single unified API to integrate existing business workflows and build efficient SMS campaigns.

New

## All on one platform

Send messages easily across all Infobip solutions.

## Always-on integration support

Customer service and integration support is available 24/7 all year round.

## Fast long numbers and short codes

Short Codes, Long Codes, 10DLC available in more than 150+ countries.

## Connect with customers globally

We can help you reach more mobile devices worldwide than any other provider

[ Contact an expert ](/contact)

9,700+ global connections

 And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.



 75+ offices on 6 continents

 Global experience and local presence provides best-in-class service and solutions.



 40+ data centers

 Our worldwide data centers help you keep operations running smoothly and efficiently.



 Highest standards of compliance

 Avoid fines and blacklisting by staying compliant in all territories.

## SMS insights and industry trends

[ Check SMS resources ](/resources?query=sms)

## Ready to send your first SMS?

Ready in no time with no credit card required. Get connected today.

[ Try for free ](/signup?signup_source=InfobipProductPageSMS)

[ Contact an expert ](/contact)