Title: SMS eCommerce
URL: https://www.infobip.com/sms/ecommerce
# eCommerce SMS notification solution that boosts conversions and retention
Deliver timely eCommerce SMS notifications with automated, plug-and-play solutions. Accelerate conversions and build brand loyalty over the most widely available channel.
[ Contact an expert ](/contact)
[ See SMS pricing ](/sms/pricing)
## Challenges SMS can help you overcome
Eliminate long call queues, simplify your path to customer service, and provide real-time notifications and updates with an easy-to-use platform that takes the guesswork out of eCommerce SMS messaging.
[ Contact an expert ](/contact)
Customers don’t complete their purchases
Customers have a long way to go from discovering your brand to completing their first purchase. Brands that want to stay top of mind and cut through noisy competition need to offer accessible and clear communication every step of the way.
Call center agents are overwhelmed
Long wait times are one of the main reasons customers choose to switch brands. Not being able to get a hold of an agent in a reasonable time will make them turn to the next available brand with a simplified path to customer service.
Delivery times and locations change
Delivery is a key component of any eCommerce strategy. Keeping customers informed and enabling them to change their delivery details can save a positive customer experience from turning sour.
## Get the most out of eCommerce messaging with SMS
## Personalized SMS
Add a personal touch to SMS messages with personalization features available through our Customer Data Platform. Use demographic, behavioral data, and other important pieces of information to tailor SMS messages for online shoppers.
## Automated SMS
Easy to use SMS workflows makes automating eCommerce messages, support, and marketing campaigns simple and streamlined.
## Customer targeting
Ensure you are always connecting the right customer with the right message. With targeted messaging on SMS, eCommerce brands can segment, and target audiences based on behaviors to boost engagement.
## Two-way SMS
Keep the conversation going with two-way SMS and allow customers to send your brand messages that boost engagement rates. This feature is offered in more countries than any other provider.
## Queuing
Schedule SMS messages for eCommerce campaigns to make sure customers are engaged at the right moment.
## Examples of eCommerce SMS
There are countless ways eCommerce brands can connect with customers via SMS. Here are a few examples to inspire your next eCommerce message:
### Promotional offers
Flash sale alert! Get 20% off everything for the next 24 hours. Use code FLASH20 at checkout. Shop now: [link]
### Abandoned cart reminder
Last chance [customer name]! Your items are selling fast! Complete your order now before they’re gone: [link]
### Order confirmation
Order confirmed! Thanks for shopping with us. Your order #12345 is being processed. Track it here: [link]
### Back-in-stock
Back in stock alert! Your favorite [Product Name] is back! Order now before it’s gone again: [link]
### Loyalty program
[Customer name], we have a special perk for you! As a valued member, enjoy early access to our upcoming sale. Start shopping now: [link]
### Feedback
Thanks for your purchase [customer name]! Want to tell us about your experience with us? Click the link to let us know how we did: [link]
## Integrate SMS into your favorite eCommerce tools
With our wide range of integration options, you can use any of our solutions to enhance your customer experience with SMS on your eCommerce systems.
[ Explore all integrations ](https://partners.infobip.com/exchange)
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## Quickly connect to our SMS API
Start sending programmable SMS messages to eCommerce customers with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
[ More about our SMS API ](/sms/api)
## Flexible pricing models
Choose a pricing model that best suits your needs.
[ See SMS pricing ](/sms/pricing)
### Pay-as-you-go
Top up your account as you need with a flexible, pay-as-you-go model.
[ Sign up for free ](/signup?signup_source=InfobipProductPageSMS)
### Volume-based discounts
Want to send large amounts of SMS? Get a special offer for high volumes.
[ Contact us ](/contact)
### Secure your online shopping journey
Protect your customers from fraudsters as they shop your eCommerce store.
Set up SMS two-factor authentication to secure your customer accounts and transactions. Avoid costly mishaps with a simple and efficient way to authenticate user identity and information that is unique to them.
- Multi-layered authentication
- Biometrics
- Artificial intelligence
[ Explore SMS 2FA ](/sms/2fa)
## How SMS is already helping teams like yours
Discover how retail and eCommerce brands used our SMS service to elevate customer engagement, achieve the best delivery rates, and reach their business goals.
[ More customer stories ](/customer)
## What is SMS marketing for eCommerce?
eCommerce SMS marketing is a messaging strategy online retailers use to engage their customers with promotions, updates, special offers, and other marketing tactics over text message.
Rather than sending generic SMS messages, eCommerce brands focus on conversions, retaining customers, and enhancing the shopping experience. Brands need explicit consent from customers to send SMS marketing messages to ensure the communication is regulated and in line with local laws. Once an opt-in is collected, customers can receive personalized and tailored SMS messages from their favorite eCommerce brands.
## Benefits of SMS marketing for eCommerce
eCommerce brands quickly feel the perks of relying on SMS messaging for marketing. Here’s a quick list of just some of the benefits brands will experience:
- **Minimize cart abandonment**: Send timely SMS alerts directly to their phones. Set up relevant eCommerce marketing messages to share your latest offers and link to your website to influence buying activity. Ensure the best visibility on the most used digital channel worldwide.
- **Reduce customer service wait times**: Enable customers to text your call center agents instead of waiting in a queue. Set up automated eCommerce SMS messaging to give customers a response even when all your agents are busy.
- **Improved delivery experience**: Share links and contact information to enable them to get in touch with delivery staff or make changes to their delivery address and instructions.
- **Cost-effective campaigns**: SMS is a cost-effective channel, which means brands can allocate tight marketing budgets appropriately without breaking the bank on one campaign
- **Worldwide reach**: SMS is available on all mobile phones, which means no matter where you send you send SMS, the message will be delivered, giving marketing messages greater visibility.
- **High open rates**: As great as the reach of SMS is, the open rates are even better. With a [98% open rate,](https://www.forbes.com/councils/theyec/2024/02/05/is-sms-marketing-an-affordable-small-business-growth-booster/) customers are much more likely to open an eCommerce SMS message over an email
## How to send eCommerce SMS messages
Thinking about implementing SMS into your messaging strategy? With Infobip, it’s easy to get started and stay on track with meaningful and relevant SMS messages:
STEP 1
## Create an Infobip account
Open an Infobip account and complete the verification process to ensure you’re signed up for the SMS service.
[ Create an account ](/signup)
STEP 2
## Numbers and compliance
Depending on the country you operate in, you may need to register a number otherwise known as a Sender ID (e.g., a short code, 10DLC, VLN, or alphanumeric name). Infobip can help you set up your Sender ID and ensure you comply with SMS regulations such as GDPR, TCPA, or any other local messaging laws.
STEP 3
## Import or collect contacts
Customer consent is critical to sending SMS marketing messages. Upload your contact list to People CDP and set up opt-in forms on your website, check out pages, or social media pages to collect consent and start sending messages. Be sure to include clear instructions on how to opt-out of SMS messages.
STEP 4
## Create and send campaigns
Infobip offers a suite of solutions to enhance your SMS strategy like Broadcast to quickly reach large audiences, Moments for crafted journeys, and SMS API for automation and seamless integration.
STEP 5
## Monitor and optimize SMS campaigns
Track open rates, click-through rates (CTR), and conversions in Infobip Analytics. A/B test different message formats, CTAs, and timings to improve performance. Ensure compliance by allowing users to opt out (e.g., "Reply STOP to unsubscribe").
## The top 8 use cases for eCommerce SMS
Learn how to make the most of every SMS and which use cases make the biggest impact with your online shoppers
[ Explore all use cases ](/use-cases)
1. Order confirmations
2. Shipping notifications
3. Cart abandonment reminders
4. Restock alerts
5. Customer support updates
6. Feedback requests
7. Account authentication
8. Loyalty program notifications.
## Frequently asked questions about SMS eCommerce
eCommerce SMS marketing is the use of text messages to engage customers, promote products, send order updates, and drive sales. It helps online retailers connect with shoppers in real time, improving conversions and customer experience.
Yes! SMS marketing requires explicit opt-in consent from customers to comply with laws like TCPA, GDPR, and local regulations. Customers should have the option to opt out anytime.
[ Learn all about SMS opt-ins ](/blog/your-guide-to-sms-opt-ins)
eCommerce brands can send transactional messages, reminders, notifications, promotional messages, and more via SMS. Some popular examples include:
- Promotions and discounts (e.g., flash sales, exclusive deals)
- Abandoned cart reminders (nudging customers to complete their purchase)
- Order and shipping updates (confirmation, tracking, delivery alerts)
- Loyalty and rewards messages (points updates, VIP offers)
- Product launches and back-in-stock alerts
- Customer support and feedback requests
Every country has different messaging regulations and rules, so it’s important to get familiar with them and work with an experienced SMS provider to help keep all SMS messages compliant. GDPR, TCPA, and other laws need to be carefully reviewed to ensure safe, secure, and compliant messaging is always at the forefront of a brand’s strategy.
Use customer data to tailor messages for eCommerce customers. Using a Customer Data Platform to store all customer data can make it easier when constructing personalized messages – from adding their name, favorite products, and potential products and services they might enjoy. For example:
Hi [First Name], your favorite [Product Name] is back in stock! Order now before it sells out: [link]
Yes! When sending SMS with Infobip, you can automate using our Flow solution, or you can use our SMS API. Learn more about it in this tutorial on automating payment reminders.
Yes! SMS works well with email, WhatsApp, Viber, and push notifications. Using an omnichannel approach ensures customers receive messages on their channel every time. SMS is also a popular fallback for when messages aren’t delivered via other channels because of its wide reach and ability to function without any data or internet.
Key performance metrics include for SMS messages:
- Open rate (engagement)
- Click-through rate (CTR) (link engagement)
- Conversion rate (purchases made from SMS)
- Opt-out rate (to adjust frequency and content)
An effective SMS should be short, clear, and actionable:
- Opt-out rate (to adjust frequency and content)
- Personalization (e.g., customer name)
- Offer or value (discount, update, reminder)
- Clear CTA (e.g., "Shop Now," "Track Order")
- Shortened link (for easy tracking)
- Opt-out rate (to adjust frequency and content)
Example:
Exclusive 20% Off! Hi Sarah, grab your discount before midnight. Use code SAVE20 at checkout: [link]
Always provide an easy opt-out option, such as "Reply STOP to unsubscribe." This ensures compliance with regulations and maintains a positive brand image.
## Elevate your eCommerce journey with fast and reliable SMS messaging
[ Try for free ](/signup)
