Title: Bulk SMS
URL: https://www.infobip.com/sms/bulk-sms
# Reach millions fast with Infobip’s bulk SMS service
Our mass texting service empowers you to reach global audiences in seconds, ensuring your communication is fast, reliable, and secure.
- **Global reach**: Message customers worldwide through our extensive network of 800+ direct telco connections.
- **Advanced features:** Personalize, schedule, and analyze your campaigns with ease.
- **Seamless integration**: Integrate effortlessly with your existing systems and automate your messaging.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)
[ See SMS pricing ](/sms/pricing)
Sign up and try our platform today. No credit card required.
## Main benefits of bulk SMS
Bulk SMS, also known as mass text messaging, refers to sending a high volume of text messages to many recipients at the same time. It’s often used in the context of marketing campaigns, but it can also be used for sending notifications, updates, and more. Here are its main benefits:
Global reach
SMS can be delivered to any mobile device, without requiring internet access. This makes it an indispensable tool for reaching a diverse audience without barriers.
Highest open rates
With SMS, your message is almost guaranteed to be seen. Most texts are opened within 90 seconds of receiving, which ensures your communication is timely and impactful.
Cost efficiency
When it comes to reaching a large audience, SMS is a budget-friendly option. It offers a high return on investment compared to other methods.
Rapid delivery
Time-sensitive information needs a fast channel, and SMS delivers. Messages are sent and received almost instantly, making it perfect for urgent updates or time-limited offers.
Personal touch
Personalization is key to engagement, and today’s SMS platforms excel at this. You can tailor your messages to resonate with your audience, boosting interaction and response rates.
Trackable success
With delivery reports and analytics, our bulk SMS platform provides detailed insights into your campaign’s performance. This data-driven approach helps refine strategies for even better results.
High engagement
SMS prompts immediate action, whether it’s a promotion, survey, or feedback request. Its direct nature encourages quick responses, enhancing customer interaction.
Versatile applications
From marketing promotions to alerts, reminders, and customer service updates, SMS is a versatile channel that can fit various business needs.
## How to start sending bulk SMS
Here is a simple step-by-step process you can follow to get started, using our platform as an example.
### Create an Infobip account
Sign up for an Infobip account to access our portal. This allows you to send messages on various channels, including SMS.
Tip: If you want to send SMS via API, signing up allows you to generate an API key that will be used to authenticate your requests.
### Prepare your contact list
Compile a list of recipients for your campaign. Ensure that you have obtained the necessary consent from each recipient to comply with regulations.
Tip: You can use our customer data platform to manage customer profiles and create audience segments based on various criteria.
### Create and set up your campaign
Once you log in to our platform, you can go to Broadcast to create a simple one-time campaign.
### Compose your message
Write a concise and engaging message. Remember that SMS messages are limited to 160 characters, so keep it short and impactful. Consider personalizing the message to increase engagement.
Tip: You can also save your messages as templates.
### Test your message
Before sending the message to your entire list, send a test message to yourself or a small group to ensure everything is set up correctly and the message appears as intended.
### Launch your campaign
Once you are satisfied with the setup and testing, launch your campaign. Monitor the sending process through our portal to ensure messages are being delivered successfully.
### Analyze campaign results
After the campaign is complete, check metrics such as delivery rates, open rates, and any responses received. Use this data to assess the campaign's effectiveness and make improvements for future campaigns.
[ Learn more about getting started with SMS ](https://www.infobip.com/docs/sms/get-started)
## Flexible pricing models
Choose a pricing model that best suits your needs.
[ See SMS pricing ](/sms/pricing)
### Pay-as-you-go
Top up your account as you need with a flexible, pay-as-you-go model.
[ Sign up for free ](/signup?signup_source=InfobipProductPageSMS)
### Volume-based discounts
Want to send large amounts of SMS? Get a special offer for high volumes.
[ Contact us ](/contact)
## Main features of our mass texting service
We provide a suite of platforms and features to help you achieve the best results.
### Personalization using customer data
Add a personal touch to SMS messages with personalization features available through our AI Customer Data Platform. Use demographic, behavioral data, and other important pieces of information to tailor SMS messages for online shoppers.
### Automation based on triggers
Our easy-to-use, AI customer engagement platform makes automating messaging campaigns simple and streamlined.
### Segmentation and targeting
Ensure you are always connecting the right customer with the right message. With targeted messaging on SMS, you can segment, and target audiences based on behaviors to boost engagement.
## Two-way conversations via SMS
Keep the conversation going with two-way SMS and allow customers to send your brand messages that boost engagement rates. This feature is offered in more countries than any other provider.
### Quick number provisioning
Easily obtain local numbers from more than 150 countries, including:
- [short codes](https://www.infobip.com/glossary/short-code)
- [toll-free numbers](https://www.infobip.com/blog/10dlc-vs-short-codes-vs-toll-free-numbers)
- [10DLC](https://www.infobip.com/glossary/10dlc)
- [virtual long numbers ](https://www.infobip.com/glossary/vln-virtual-long-number)
### Scheduling
Schedule SMS messages for promotional campaigns to make sure customers are engaged at the right moment.
### Send-time optimization
Let our platform automatically determine the best sending time by tracking interactions (opens/clicks).
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)
[ Contact an expert ](/contact)
## Use cases and examples of bulk SMS
From retail to logistics, SMS is used across various industries. Here are some of the most common use cases, with examples.:
### Retail and eCommerce
- **Promotional offers**: "Enjoy an exclusive 20% off on your next purchase! Use code SAVE20 at checkout. Offer valid until December 31. Visit us today or shop online at example.com."
- **New product launches**: "Our new product collection is now available! Be among the first to explore our latest arrivals. Visit our store or shop online at example.com. Don't miss out!"
- **Event invitations**: "Join us for an exclusive in-store event on January 15 at 3 PM. Enjoy live demos, special discounts, and more. RSVP by replying YES. We hope to see you there!"
### Financial services
- **Loan offer**: "Need extra funds? Get a personal loan with low interest rates. Apply now: example.com"
- **Investment opportunity**: "Grow your wealth with our new investment plans. Learn more: example.com"
- **Credit card promotion**: "Upgrade to our premium credit card and enjoy exclusive benefits. Apply today: example.com"
### Travel & hospitality
- **Promotional offers**: "Fly to your dream destination with 30% off on all flights. Book by Apr 1st: example.com"
- **Booking confirmation**: Your hotel booking is confirmed for May 15-20. Check-in is at 3 PM. For more details, visit example.com or contact us at 123-456-7890."
- **Trip updates**: "Your flight to New York on January 15 has been delayed. The new departure time is 5:30 PM. For more information, please check: example.com."
### Healthcare
- **Health checkup offer**: "Stay healthy! Get a comprehensive health checkup at 20% off. Book your appointment: example.com"
- **Wellness program**: "Join our wellness program and receive personalized health tips. Sign up today: example.com"
- **Pharmacy discount**: "Save 10% on your next prescription refill. Order on our website: example.com"
### Telecoms
- **Data plan promotion**: "Upgrade your data plan and enjoy double the data for the same price. Offer valid until Mar 25th."
- **New device launch**: "Get the latest smartphone with exclusive discounts. Pre-order now: example.com"
- **Referral bonus**: "Refer a friend and both get $10 off your next bill. Learn more: xample.com"
### Logistics
- **Order confirmation**: Your order #123456 has been successfully placed. You can track your shipment and view details at example.com.
- **Delivery notifications**: Your package has been dispatched and is expected to arrive on January 15. Track your delivery at example.com.
- **Driver alerts**: "Route change for delivery #78910. Please take the alternate route via Main Street due to road closures. Contact dispatch at 123-456-7890 for further instructions."
- **Inventory alerts**: "Low stock on item #A123 in Warehouse 5. Please initiate restocking procedures immediately to avoid shortages. Check inventory levels at example.com."
## Bulk SMS marketing compliance and regulations
It's important to follow rules and regulations to avoid legal issues and respect consumer rights. The TCPA in the United States and the GDPR in Europe are two examples of these regulations.
### TCPA in the US
The TCPA is a law that regulates telemarketing calls and text messages. Not following the TCPA can lead to hefty fines, up to $500 per violation, or $1,500 for intentional violations. Its requirements are:
- **Written consent**: You must get clear written permission from recipients before sending promotional texts. This consent should clearly state that they agree to receive messages.
- **Opt-out option**: Every SMS must include an easy way for recipients to stop future messages, usually by replying with "STOP."
- **Time limits**: Send messages only between 8 a.m. and 9 p.m. local time to avoid disturbing recipients.
- **Record keeping**: Keep records of consent and opt-out requests to prove compliance if needed.
### GDPR in the EU
The GDPR is a key data protection law in the EU that affects how businesses handle personal data, including for SMS marketing. Failing to comply with GDPR can result in heavy fines, up to €20 million or 4% of annual global turnover, whichever is higher. Important requirements include:
- **Lawful basis**: You must have a valid reason, like consent or legitimate interest, to process personal data.
- **Explicit consent**: Consent must be clear, specific, and freely given. It should be obtained through a clear action, like checking a box.
- **Right to withdraw**: Inform recipients they can withdraw consent anytime, and make it easy for them to do so.
- **Data protection**: Use proper measures to protect personal data and ensure its confidentiality and integrity.
## Helping you ensure SMS compliance
Understanding and complying with data protection regulations like GDPR and TCPA is essential for sending SMS as a business. Our platform makes this easier with features such as consent management, secure data handling, and detailed auditing, ensuring you meet both regional and international legal requirements.
[ Contact us ](/contact)[ Try for free ](/signup?signup_source=InfobipProductPageSMS)
## Bulk SMS marketing strategies
Strategic planning is essential, especially regarding campaign scheduling and timing. Here are some key elements you should consider in your messaging strategy:
Optimal timing
Send messages when your audience is most likely to engage, such as during lunch breaks or early evenings. Avoid early morning or late-night messages to prevent disturbances. Be aware of local regulations on sending times to avoid penalties.
[ Explore send-time optimization ](https://www.infobip.com/docs/moments/send-time-optimization)
Campaign scheduling
Use scheduling tools to plan your SMS campaigns ahead of time. This helps align your messages with events, promotions, or customer behaviors, ensuring timely delivery without manual effort.
[ Explore scheduling ](xhttps://www.infobip.com/docs/broadcast/settings#message-scheduling)
Segmentation
Divide your audience based on factors like demographics, purchase history, or engagement levels. Tailor messages to each segment for increased relevance and engagement. Personalized messages are more likely to resonate and prompt action
[ Explore segmentation ](https://www.infobip.com/docs/people/manage-audience)
Frequency management
Balance how often you send messages to avoid overwhelming your audience. Too many messages can lead to opt-outs, while too few may miss opportunities. Monitor engagement metrics to find the right frequency.
[ Explore frequency capping ](https://www.infobip.com/docs/moments/frequency-capping)
Content optimization
Create concise, compelling messages with a clear call-to-action. Use language that resonates with your audience and fits your brand voice. Test different formats to see what works best.
[ Explore SMS language optimization ](https://www.infobip.com/docs/sms/language)
Performance tracking
Use reporting tools to track your SMS campaign performance. Key metrics include delivery rates, open rates, click-through rates, and conversion rates. Tools like Infobip's analytics dashboard offer real-time insights, helping you adjust strategies based on performance data.
[ Explore reporting ](https://www.infobip.com/docs/analyze/reports)
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## Quickly connect to our flexible SMS API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
[ More about our SMS API ](/sms/api)
## Integrate SMS with your favorite platforms
With our wide range of integration options, you can easily connect our platforms with your system and automate your communication.
[ Explore all SMS integrations ](https://partners.infobip.com/exchange?capability=235)[ Contact an expert ](/contact)
## How bulk SMS can help different departments
## Increase engagement and conversions through targeted campaigns
Common challenges:
- Low response rates from traditional channels, need for real-time analytics, and integration with existing marketing tools.
How to solve:
- Using customer data to segment your audience and send targeted [SMS campaigns](https://www.infobip.com/blog/sms-campaign-best-practices) can significantly boost engagement and conversion rates.
- With [real-time analytics available on our portal](https://www.infobip.com/docs/analyze/reports), you can track the performance of your campaigns and make data-driven decisions.
- You can also easily [integrate SMS with other tools](https://partners.infobip.com/exchange?capability=235) and channels you prefer.
ROI example:
- dahmakan used [Infobip’s SMS solution](/sms) to send messages at local rates, reducing their costs by 30%, achieving a 2x increase in conversion rates.
## 2x
increase in conversion rate
## 30%
reduction in cost
[ Read customer story ](https://www.infobip.com/customer/dahmakan)
## Enhance customer experience through personalized communication
Common challenges:
- High customer churn, fragmented communication channels, and difficulty in measuring immediate impact.
How to solve:
- By segmenting customers and sending personalized messages, updates, and [exclusive offers via SMS](/sms/promotional-sms), you can retain more customers and reduce churn.
- Infobip offers [solutions for unifying your communication and customer data](/agentos) across the most popular channels of today.
- With real-time analytics and reporting, you can easily track campaign effectiveness and make data-driven decisions quickly.
ROI example:
- Volpy partnered with Infobip to re-engage inactive users via SMS, resulting in a 30% increase in the number of active app users within one month.
## 30%
increase in active app users
[ Read customer story ](https://www.infobip.com/customer/volpy)
## Streamline customer support and improve service response times
Common challenges:
- Slow customer resolution times and inconsistent communication across channels.
How to solve:
- With two-way capabilities, SMS allows support teams to address customer inquiries and issues promptly, reducing resolution times and enhancing overall customer satisfaction.
- With our [AI cloud contact center solution](/agentos/cloud-contact-center-platform), you can combine and manage all your support channels through a single interface.
ROI example:
- MrSpeedy used Infobip’s [SMS](/sms) and [Voice solutions](/voice) to provide reliable and cost-effective support during the Covid-19 pandemic. This resulted in a 50% cost reduction, with high delivery rates.
## 50%
cost reduction
[ Read customer story ](https://www.infobip.com/customer/mrspeedy)
## Accelerate lead nurturing and improve conversion rates
Common challenges:
- Inconsistent follow-ups, low lead engagement, and high cost per acquisition from traditional methods.
How to solve:
- SMS enables automated follow-ups, ensuring consistent lead communication without manual effort.
- With higher open and response rates than other channels, SMS effectively delivers engaging content like offers and [reminders](/sms/reminders) directly to customers.
- Compared to traditional channels, SMS is a more cost-effective way to reach a large audience quickly, allowing for targeted messaging that optimizes marketing spend and reduces acquisition costs.
- Additionally, you can efficiently track performance using our platform to refine your strategy and [enhance SMS ROI](https://www.infobip.com/blog/the-roi-of-sms).
ROI example:
- By implementing a [Viber solution](https://www.infobip.com/viber-business) with SMS fallback, NLB Banka increased customer interactions and achieved a 30% growth in meeting requests, with sales of certain products increasing by 5 to 15%.
## 30%
increase in meeting requests
[ Read customer story ](https://www.infobip.com/customer/nlb-bank)
## Bulk SMS compared to other channels
Here are some key differences between SMS and other channels where messages are often sent in bulk:
### SMS vs Email
- **Reach**: SMS has universal reach as it works on all mobile phones without the need for internet access. In contrast, email requires internet access and an email account, which may limit its reach to users who are online and actively checking their inboxes.
- **Open rates**: SMS messages typically have high open rates, often exceeding 90%, as they are usually read within minutes of being received. Email open rates are generally lower, around 20-30% on average, and can be affected by spam filters and inbox clutter.
- **Speed of delivery**: SMS offers instant delivery, with messages usually reaching recipients within seconds. Email delivery can be delayed due to server processing times and spam filtering, which may impact the immediacy of the message.
- **Character limit**: SMS tends to have high engagement due to its immediacy and personal nature, prompting quick responses. Email engagement varies and is often used for more detailed information, updates, and newsletters.
- **Best use cases**: SMS is ideal for time-sensitive alerts, reminders, and promotions due to its quick delivery and high open rates. Email is better suited for newsletters, detailed updates, and transactional communications where more information needs to be conveyed.
### SMS vs Push notifications
- **Reach**: SMS has universal reach as it works on all mobile phones without the need for internet access. Push notifications, on the other hand, require a smartphone and the installation of a specific app, which can limit their reach to users who have the app installed and notifications enabled.
- **Open rates**: SMS messages typically have high open rates, often exceeding 90%, as they are usually read shortly after being received. Push notifications generally have lower open rates, which can vary depending on the app and user settings.
- **Speed of delivery**: Both SMS and push notifications offer instant delivery. However, push notifications can be affected by app settings and permissions, which may delay or prevent delivery.
- **User control**: SMS allows users to easily opt-out by replying with a keyword like "STOP." Push notifications give users control through app settings, where they can enable or disable notifications as desired.
- **Best use cases**: SMS is ideal for time-sensitive alerts, reminders, and promotions due to its quick delivery and high open rates. Push notifications are best suited for app-specific updates, engagement, and re-engagement strategies, where the goal is to drive users back to the app.
## Frequently asked questions
Obtaining consent and managing opt-outs is crucial to comply with SMS regulations and maintain trust with customers. Here are the most important best practices:
- **Clear call-to-action**: Use clear and concise language in your opt-in forms or messages to explain what recipients are signing up for, including the type of messages and their frequency.
- **Double opt-in**: Consider using a double opt-in process, where recipients confirm their subscription by responding to an initial message. This helps verify consent and ensures the accuracy of contact information.
- **Transparency**: Clearly communicate how recipients' data will be used and provide links to your privacy policy and terms and conditions.
- **Easy opt-out**: Make it simple for recipients to opt-out by providing clear instructions, such as replying with "STOP." Ensure opt-out requests are processed promptly.
- **Regular audits**: Conduct regular audits of your messaging practices to ensure compliance with applicable laws and regulations.
- **Training and awareness**: Educate your marketing team about compliance requirements and best practices to minimize the risk of non-compliance.
By following these regulations and best practices, you can implement effective and compliant campaigns, reducing the risk of complaints and legal issues. You can learn more about SMS opt-ins here.
Yes, bulk SMS is legal, but it must comply with regulations in your market, such as the TCPA in the United States and GDPR in Europe. These regulations require businesses to obtain consent from recipients and provide opt-out options. You can learn more about global SMS compliance and laws here.
While there are some free bulk SMS services available, they often come with limitations such as a cap on the number of messages or lack of advanced features. You can sign up for an Infobip account and try out all the features of our platform for 60 days. During the free trial, you can send a limited number of SMS messages for free. Learn more about the free trial here.
SMS marketing is not illegal in the USA, but it is regulated. US-based businesses must comply with the TCPA, which requires obtaining explicit consent from recipients and providing a clear opt-out mechanism. Our team of experts at Infobip can help you adhere to SMS regulations worldwide, so feel free to reach out for help.
Bulk SMS is used in a wide range of industries, including retail, healthcare, logistics, finance, travel, hospitality, and telecommunications, for purposes such as marketing, customer engagement, and notifications.
Here are some customer examples:
- **Delivery** - [dahmakan: Doubled conversion rates and saved 30% costs with SMS](https://www.infobip.com/customer/dahmakan)
- **Finance** - [NLB Banka: Increasing sales leads by 30% with a new communication channel](https://www.infobip.com/customer/nlb-bank)
- **Digital natives** - [Volpy: Successfully re-engaging dormant users with SMS](https://www.infobip.com/customer/volpy)
The price for bulk SMS varies depending on the service provider, the volume of messages, and the destination countries. You can check our SMS pricing here.
Bulk SMS is sent using a web platform or API provided by an SMS service provider. These platforms allow you to upload contact lists, compose messages, and send them to your target audience. You can learn more about getting started with SMS here.
## A bulk SMS provider recognized for its excellence
The industry experts have spoken. Infobip is recognized worldwide for driving impeccable results for customers.
 Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
 Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
 Infobip takes top spot
Metrigy CPaaS MetriRank report
 Industry CPaaS leader
Leader for CpaaS 2023
## Sign up and try our platform for free
Sign up for your free Infobip account and try out our platform today.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)[ Contact an expert ](/contact)
