Title: SMS
URL: https://www.infobip.com/sms
# Send business text messages with a leading SMS service provider
Achieve the highest SMS delivery rates worldwide using a reliable A2P SMS service from Infobip.
1. **4.3 billion** SMS interactions on our platform during Cyber Week 2025
1. **261 billion** SMS messages delivered via our platform in 2025
1. **800+** direct telco connections that reach 100% of mobile phone users worldwide
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)
[ See SMS pricing ](/sms/pricing)
Sign up and try our platform today. No credit card required.
## 10.000+ unique active customers
## A global SMS provider offering complete business messaging solutions
Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more.
### Promotional SMS
Use promotional SMS messages to engage with customers at every stage of their journey.
[ Explore promotional SMS ](/sms/promotional-sms)
### SMS 2FA
Protect your customers’ accounts with SMS 2FA (two-factor authentication) or SMS OTP and boost security.
[ Explore SMS 2FA ](/sms/2fa)
### Transactional SMS
Set up automated SMS flows, like welcome text messages, order confirmations, updates, and more.
[ Explore transactional SMS ](/sms/transactional-sms)
### SMS reminders
Ensure your customers never forget important dates or appointments by sending text reminders over SMS.
[ Explore SMS reminders ](/sms/reminders)
### SMS notifications
Quickly update and alert customers over SMS, and ensure that your urgent messages get read.
[ Explore SMS notifications ](/sms/notifications)
### SMS marketing
Double your conversion rates by sending personalized, automated SMS marketing messages.
[ Explore SMS marketing ](/sms/marketing)
## SMS services and solutions for every industry
From tech startups to large enterprises, we’ve learned to tackle common challenges in every industry. Our next goal is to help you launch your business SMS service effortlessly.
### Financial services
Reach, engage, and retain more clients with targeted text message marketing solutions for finance.
[ Explore SMS for finance ](/sms/financial-services)
### eCommerce
Boost your webshop’s results and customer experience with targeted SMS campaigns, personalized promotions, and real-time notifications.
[ Explore SMS for eCommerce ](/sms/ecommerce)
### Enterprise
Engage more customers around the world using a reliable and globally compliant enterprise SMS solution, with high delivery rates and leading customer support.
[ Explore enterprise SMS ](/sms/enterprise)
### Telecoms
Enhance your telecom services with our reliable SMS solutions, ensuring seamless communication and customer engagement.
[ Explore SMS for telcos ](/sms/telecoms)
### Real estate
Streamline your real estate operations with SMS alerts, appointment reminders, and client updates via simple text.
[ Explore SMS for real estate ](/sms/real-estate)
### Travel and hospitality
Elevate guest experiences and improve your processes with SMS booking confirmations, personalized offers, and instant customer support.
[ Explore SMS for hospitality ](/sms/hotels-and-hospitality)
## Flexible pricing models
Choose a pricing model that best suits your needs.
[ See SMS pricing ](/sms/pricing)
### Pay-as-you-go
Top up your account as you need with a flexible, pay-as-you-go model.
[ Sign up for free ](/signup?signup_source=InfobipProductPageSMS)
### Volume-based discounts
Want to send large amounts of SMS? Get a special offer for high volumes.
[ Contact us ](/contact)
## Advanced features to elevate your business SMS communication
### Personalization
Personalize your messages using attributes from People, our customer data platform, or connect your own data source.
### Automation
With easy-to-use workflows, you can easily automate SMS messages and improve your processes.
### Segmentation
Segment and target customers based on patterns and past behaviors to improve engagement.
### Two-way SMS
Boost your customer interactions by leveraging two-way SMS, whether to confirm appointments, answer queries, or conduct surveys.
### Quick number provisioning
Easily obtain local numbers from more than 150 countries, including:
- [short codes](https://www.infobip.com/glossary/short-code)
- [toll-free numbers](https://www.infobip.com/blog/10dlc-vs-short-codes-vs-toll-free-numbers)
- [10DLC](https://www.infobip.com/glossary/10dlc)
- [virtual long numbers ](https://www.infobip.com/glossary/vln-virtual-long-number)
### Authentication
Make authentication simple with SMS OTPs, SMS 2FA, and registered send IDs, bringing your fraud protection to the next level.
### Send-time optimization
Let our platform automatically determine the best sending time by tracking interactions (opens/clicks).
### Scheduling
Send SMS messages at the time you specify with scheduled messaging.
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## Quickly connect to our flexible SMS API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
1. a basic or fully featured API
1. advanced functionalities
1. clear API documentation
1. support from dev
[ More about our SMS API ](/sms/api)
## See what our customers achieved with SMS
Discover how other businesses and enterprises use our SMS service to elevate customer engagement, achieve the best delivery rates, and reach their business goals.
[ More customer stories ](/customer)
[ 
Oladoc: Increased engagement and reduced costs with Infobip SMS and Voice .
90%
SMS delivery rate .
25%
reduction in cost .
5%
increase in revenue .
](/customer/oladoc)
[ 
Tokio Marine: Faster policy renewals and 70% fewer complaints with SMS .
90%
SMS delivery rate .
2x
faster policy renewal .
70%
decrease in customer complaints .
](/customer/tokio-marine)
[ 
Asia Insurance 1950: 9x faster policy renewal process with automated messaging .
9x
faster policy renewal .
83%
reduction in cost .
60%
reduction in workload .
](/customer/asia-insurance-1950)
[ 
Dahmakan: Doubled conversion rates and saved 30% costs with SMS .
2x
increase in conversion rate .
30%
reduction in cost .
](/customer/dahmakan)
## How to choose an SMS provider
Here are the key factors you should consider when choosing an SMS provider.
### Deliverability & performance
You’ll want to look for a business SMS provider with a proven track record of handling high text message volumes. You might want to consider a provider that uses a cloud-based infrastructure or is well-known in the CPaaS space.
If a provider isn’t forthcoming about their SMS delivery rates, it could indicate messages may not be consistently reaching their recipients. This would be a good reason to discount them from your list of candidates.
### Scalability
You’ll want to ensure that you pick a provider that can handle your current volume of text messages and scale as your business grows.
If a provider claims to be able to accommodate your needs, but this comes at the cost of performance, they won’t be able to grow with you and likely aren’t a worthwhile investment.
### Security
Meeting regulations like EU’s GDPR is a must for any SMS service provider. Their security should be up to industry standards, as they will handle sensitive customer information and data.
Encryption, two-factor authentication, and secure data storage are features to watch for. A history of data breaches might indicate that their security is not up to scratch.
### Compliance
When engaging your global audience over SMS, you must ensure that your content complies with local SMS laws. Look for a provider that knows SMS compliance – so that you don’t have to.
SMS providers that operate internationally through locally established offices will know the rules and help you and your business stay compliant.
### Coverage & connections
If your customer base is global, it’s a good idea to opt for an SMS provider that offers broad coverage across multiple countries. You might want to see examples of the local carriers that they are partnered with. The more mobile network operators in different countries, the wider reach you can expect to have.
Look for a provider that lists how many direct connections they have to operators around the world. This ensures that your business has direct connections to customers, globally.
### Routing
Making sure that your business text messages reach their recipients reliably and in good time can also be enhanced with good message routing. Essentially, this refers to how an SMS provider determines the best path for delivering messages from the SMS gateway to your customers’ mobile devices.
### Integrations
Your provider should be able to help you integrate a business SMS service into your existing systems. However, some services are bound to be more compatible than others.
You may need to verify with your CRM, marketing automation and customer support software that the SMS platform will work well alongside them. The goal is to have a streamlined workflow, not crosscurrents.
### API
If an SMS API sounds ideal, but is difficult to integrate with your existing marketing channels, then is it truly perfect?
Your development team will appreciate all of the supportive resources they can get – if your chosen provider offers lots of options, such as SDKs, docs or support forums, it shows that not only are they keen on you using their services, but they want you to be able to get the most out of them.
### Message types & features
Make sure that you understand the types of text messages and levels of message customization on offer from each SMS provider you look into.
You might be interested in a high level of personalization in your customer service, or looking to use advanced SMS service features, like A/B testing, for example, and connect with your audience in an engaging way. Scheduling and delivery tracking features should also be high on your priority list.
### Analytics & reporting
One of the main benefits of using SMS for business is the fact that SMS has a much higher open rate than email – but if your provider can’t give you the data to back this up, you might not be able to prove its worth to your stakeholders.
Analytics and reporting capabilities should be a key element for any SMS provider, as it is these insights that will allow you to optimize your SMS campaigns and get the most out of this communication channel.
### Customer support
While your preferred method of customer support is an individual preference, it is prudent to opt for an SMS provider that is known for being responsive and helpful, whichever way they choose to communicate.
You’ll want to know that, should an issue arise, you’ll be able to get quick and efficient technical support before there’s a chance for anything to go wrong.
An added bonus is if your SMS provider has offices around the world that can provide support in your local language and be on top of regulations in your area.
### Pricing & contracts
It’s always a good idea to shop around to make sure you’re getting the best price, and SMS is no different. You may already have a budget in mind, but be willing to renegotiate for the right provider.
Similarly, contracts and terms and conditions should be thoroughly understood before any commitments are made, as there may be cancellation policies or minimum requirements. Just like with so many things – you get what you pay for.
Check the quality of the connections versus the price. Some providers may have lower prices, and while this may be great for your budget, it could prove disastrous for your delivery rates, delivery times, compliance etc. This is because most low-cost providers don’t have direct connections to operators and instead rely on different aggregators, and this can potentially result in lost traffic.
### Trial & testing
It’s always good to see if your SMS provider offers a demo or trial period. This means that you can experience their service firsthand before agreeing to a contract or partnership.
SMS pricing can vary significantly depending on your needs, and you don’t want to end up paying high prices for a service that ultimately doesn’t suit your needs. Offering a demo is a sign that a provider is so confident in their offerings that you’ll have no reason not to commit after trying them for yourself.
Even if you’re only browsing, taking advantage of free trials and demos is a great way to develop a more rounded opinion on what features you need from your provider.
### Reputation & reviews
While public perception of a service may not always be 100% accurate, first-hand accounts of services are an invaluable source of information. A provider may tick all of your boxes, but if their reviews consistently mention issues and setbacks then it would be an easy decision to steer clear of their services.
A tried and tested method is to pay attention to middle-of-the-road reviews. These reviews – the three stars, or the five out of tens for example – often show a lot of thought has gone into their evaluation, as they often list both pros and cons of the service they are reviewing.
## Frequently asked questions about business SMS services
A business SMS is a Short Message Service (SMS) used for business communications. It is the most dependable and widespread method of reaching customers globally. These are some of the main benefits of using SMS as a business:
- SMS **does not require internet connectivity**, making it compatible with all types of mobile devices.
- It is a **fast and secure** channel suitable for various purposes, including two-factor authentication.
- Business SMS messages **can be automated and personalized.**
SMS is a text-only messaging service and does not support media files. You can learn more about getting started with SMS here.
Businesses use SMS for a variety of purposes, including one-way and two-way communication with customers. One example of one-way communication is sending out SMS notifications, or authenticating users with SMS 2FA. An example of two-way communication is sending requests for responses that customers can text back. You can explore some customer stories to learn more:
- [Spoon Radio](/customer/spoon-radio): 80% reduction in subscriber sign-up churn with an optimized 2FA solution
- [Oladoc](/customer/oladoc): Increased engagement and reduced costs with Infobip SMS and Voice
- [Tokio Marine](/customer/tokio-marine): Faster policy renewals and 70% fewer complaints with SMS
- [Dahmakan](/customer/dahmakan): Doubled conversion rates and saved 30% costs with SMS
You can try creating and sending your first business SMS by signing up for a free Infobip account. However, to communicate with customers via SMS at scale, you should also be aware of the various conditions, like the local regulations in your country, the type of traffic and content you want to send, etc. You can learn more about it in our guide on getting started with SMS.
The cost of an SMS service depends on a number of factors, such as the volume of messages, destination country, type of sender, use case, etc. You can sign up for free to our platform and top up your account using a pay-as-you-go model. If you need more details on SMS pricing, feel free to get in touch with our team.
You can send bulk SMS via our web platform or API. When sending over our web platform, you will need to add your list of recipients, select the type of sender, craft your message, and send away. You can test it out by signing up for free.
When sending SMS with Infobip, you can automate using our Flow solution, or you can use our SMS API. Learn more about it in this tutorial on automating payment reminders.
Available business numbers depend on the country you want to send your messages in. You can learn more details about the SMS conditions in each country here.
## An SMS service provider recognized for its excellence
The industry experts have spoken. Our SMS service is recognized worldwide for driving impeccable results for customers.
 Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
[  Infobip named a leader
2026 Gartner® Magic Quadrant™ for CPaaS
](https://www.infobip.com/news/infobip-leader-gartner-mq-2026)
 Infobip takes top spot
Metrigy CPaaS MetriRank report
[  Industry CPaaS leader
Leader for CpaaS 2025
](https://www.infobip.com/news/omdia-ranks-infobip-as-a-leader)
[  Infobip named
leader in CPaaS Radar Report
](/analyst-reports/frost-sullivan-infobip-leader-cpaas-radar)
Infobip’s 2FA SMS solution is highly reliable and cost efficient. Technical support was provided throughout the entire deployment process, making it easy to complete the desired service configuration.
Nigel Kim
Product Manager, Spoon Radio
## Ready to start sending SMS with Infobip?
Sign up today, and try it for free.
No credit card required.
[ Try for free ](/signup?signup_source=InfobipProductPageSMS)[ Contact an expert ](/contact)
