Title: RCS use cases and examples
URL: https://www.infobip.com/rcs/use-cases-examples
# RCS use cases and examples
Explore some of the most popular use cases for RCS, with real customer examples from different industries.
Jump to:
- [RCS use cases](#rcs-use-cases)
- [RCS examples by industry](#rcs-industry-examples)
- [Infobip's RCS customer examples](#rcs-customers)
[ Contact an expert ](/contact)
Real RCS flow example.
## Most popular RCS use cases
### Order and delivery updates
Go beyond plain SMS with images of products, interactive delivery tracking maps, real-time status updates, and quick action buttons for modifying delivery preferences.
Allow customers to quickly ask questions about their order status, change the delivery address, or provide feedback directly within the RCS chat.
### Appointment scheduling
RCS allows you to schedule appointment confirmations and timely reminders automatically. Customers can reschedule appointments directly through RCS messages with suggested alternative timeslots. This significantly reduces missed appointments and frees up your staff’s time.
### Customer support
RCS allows for authentic back-and-forth conversations. Customers can ask questions, provide feedback, or share screenshots/videos of an issue directly.
Customers can send images or videos of their issues, speeding up diagnostics and allowing support agents to provide more accurate solutions. RCS can be combined with chatbots for initial problem identification, routing inquiries to the correct department, and collecting essential information before handing it off to a human agent.
### Customer education
Based on customer data, you can send tailored educational messages to specific groups that would benefit the most and guide new customers through setup and core features with interactive RCS tutorials. They can learn at their own pace, reviewing RCS messages whenever convenient.
You can also track engagement with your educational RCS messages to see which topics and formats perform best. Improved customer understanding of your products or services often leads to increased satisfaction and reduced support inquiries.
### Customer feedback
Customers can respond instantly within the RCS thread, providing feedback while the experience remains fresh. This allows you to address issues or capitalize on positive experiences promptly.
### Loyalty programs
RCS is perfect for sending limited-time offers or exclusive discounts to your loyalty members, creating a sense of urgency and driving sales.
Use customer data to send highly personalized rewards, promotions, and point balance updates tailored to their preferences and shopping behavior. Make your loyalty program fun by incorporating gamification elements like challenges, progress bars, and rewards revealed via interactive elements.
### Event invitations
RCS lets you generate buzz before the event through polls, teasers, or behind-the-scenes content related to the event.
Keeping all essential event details (date, time, location, dress code) accessible within the RCS messages makes it easy for guests to find the relevant information and indicate their attendance, simplifying the RSVP process for guests and organizers.
### Boarding passes
RCS allows passengers to add their boarding pass directly to Google Wallet using the messaging app. This eliminates the need for screenshots or printouts.
Keeping all essential event details (date, time, location, dress code) accessible within the RCS messages makes it easy for guests to find the relevant information and indicate their attendance, simplifying the RSVP process for guests and organizers.
### Product returns
RCS can integrate with inventory management systems, automatically triggering return labels and refunds and minimizing manual work for your staff.
Customers can share images or videos of the issue with the product, aiding in faster diagnosis and potential resolution without needing a return.
### Bill payment
Embedding payment options directly within the RCS message makes payment a one-click process. Customers can quickly request payment plans or extensions, ask questions about their bills, dispute charges, or request payment arrangements.
## RCS examples by industry
### RCS for Retail & eCommerce
- Create a more interactive shopping experience for your customers
- Increase brand awareness and loyalty by using verified senders
- Attach engaging images and add butons to boost click-throughs and conversion rates
### RCS for Finance
- Enhance customer engagement with branded messages featuring your logo, images, and interactive buttons.
- Allow customers to easily check account details, confirm transactions, and access special offers directly within their messaging app.
- Enable quick and secure replies to alerts and notifications, streamlining important communications.
- Promote new services and payment options, making it simple for customers to respond or take action with one tap.
### RCS for Healthcare
- Send personalized appointment reminders and wellness tips to patients with branded messages, including your logo, friendly imagery, and clear calls to action.
- Allow patients to quickly book check-ups, find nearby clinics, or access additional resources directly from their messaging app.
- Enable secure two-way communication for confirming appointments, updating patient information, and responding to health alerts, enhancing patient trust and reducing administrative workload.
- Promote new healthcare services, immunization drives, or special programs, making it easy for recipients to respond or schedule with just one tap.
### RCS for Logistics
- Send personalized delivery notifications with your company’s logo, branded colors, and a friendly image to keep customers informed about their packages in real time.
- Allow recipients to easily manage deliveries—reschedule, change delivery location, or provide instructions—directly through interactive options in their native messaging app.
- Enable secure two-way communication so customers can confirm delivery details, update preferences, or notify the driver if they will not be home, streamlining the entire delivery experience.
- Showcase alternative options with engaging visuals—such as “Safe place” (authorize leaving the parcel) or “Choose a Pickup point”—each with clear call-to-action buttons, making it quick and convenient for customers to select their preferred option.
### RCS for Telco
- Send branded, interactive notifications with your telecom company’s logo, signature colors, and a welcoming image right in your customers’ messaging app to keep them informed about their accounts and services in real time.
- Allow subscribers to easily manage their plan—upgrade data, add roaming packages, or update personal information—directly through interactive options in their native messaging app.
- Enable secure two-way communication so customers can confirm plan changes, ask questions, or receive instant support.
- Showcase personalized offers with engaging visuals and clear call-to-action buttons, making it quick and convenient for customers to select the service that suits their needs.
### RCS for Travel & Hospitality
- Send branded, interactive travel notifications using your company’s logo and signature colors right in customers’ messaging apps.
- Use engaging promo messages to keep travelers informed about exclusive deals and upcoming journeys in real time.
- Allow travelers to easily manage their bookings—explore available flights, unlock personalized discounts, or update travel preferences—directly through interactive options and suggestion buttons.
- Enable secure two-way communication so customers can confirm travel plans, ask questions, or receive instant support for their journeys, making travel planning seamless and stress-free.
- Showcase exclusive, personalized travel offers with visually engaging messages, clear call-to-action buttons, and tailored messages, making it quick and convenient for travelers to book their ideal trip.
## How our customers use RCS
## Why businesses love RCS
### Higher engagement & conversions
Turn a simple text message into an app-like experience without needing to build one. Rich, interactive features drive higher click-through and conversion rates.
### Secure, rich, interactive experiences
Build trust and engagement with verified sender IDs, logos, and rich media like carousels, buttons, images, and videos.
### Reliable reach, every time
Combine RCS, SMS, and chat apps with smart fallback to reach customers anywhere and guarantee message delivery.
### Smarter thinking, better results
Track performance in real-time, segment audiences, and optimize campaigns effortlessly.
### Security & trust built-in
Verified sender IDs and encryption in transit, backed by mobile operators, ensure secure and trusted communication.
### Easy setup & integration
Connect to your CRM, automation, and analytics tools in minutes, not months.
### Global compliance
GDPR and industry-specific rules covered, so you can focus on growth.
## How much does RCS cost?
RCS pricing is flexible and shaped by your region, carriers, and the type of messages you send. Simple alerts are cost-efficient for reach, while rich messages with images, videos, or carousels deliver more engagement and stronger ROI. With Infobip you do not need to worry about the details. We handle carrier agreements, compliance, and delivery and create pricing that fits your goals, region, and message volumes.
[ Read about RCS pricing ](/rcs/pricing)
## Explore RCS resources
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## Get started with RCS
Start creating rich, interactive customer journeys today.
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