Title: RCS pricing URL: https://www.infobip.com/rcs/pricing # Discover how RCS pricing works  RCS pricing is influenced by what you send, where you send it, and how many customers you engage. Find out more below about the factors that shape costs and how to plan your budget effectively.  [ Contact sales ](/contact) ## What shapes RCS pricing  ### Destination and carrier Local operator agreements set the base cost. ### Message volume The more you send, the more you save. ### Message type Text is simplest, while rich media adds more impact and higher returns. ### Conversations Ongoing chats benefit from session pricing, lowering overall spend. ### Advanced features Add chatbots, automation, and CRM integration for extra value. ## RCS message types Type What you get Key benefits **Basic** Up to 160 UTF-8 bytes, branded sender ID, read receipts, URL preview Low cost, reliable delivery for OTPs, alerts, and quick updates **Single (Rich Message)** Up to 3072 characters, rich media (text, carousel, images, video), call to action buttons Engaging promotions with visuals and CTAs that drive clicks and conversions **Conversational** Two way exchange of messages between brand and user within a 24 hour period, unlimited replies, AI chatbot support, analytics Rich customer support and sales conversations that reduce cost per interaction *In the US, Basic message is called Rich Message, while Single is called Rich Media Message. ## Enterprise packages If you need more than standard message types, Infobip offers custom monthly plans with dedicated support, SLAs, APIs, and advanced analytics. These packages are designed for businesses that require flexible solutions for scale, compliance, and omnichannel engagement.  ## RCS vs SMS SMS is the trusted classic, delivering anywhere at any time. But when your goal is more than reach, RCS is the better choice. It takes the same reliability and makes it richer with images, videos, buttons, verified branding, and advanced analytics.  RCS Choose RCS when you want interactive, branded conversations. --- Product features - **Reach everywhere + interactivity** Same reliability, plus interaction where supported - **Make it visual** Share carousels, videos, and call-to-action buttons - **Build trust** Verified sender IDs with your logo, colors, and brand name - **Advanced analytics** Measure and optimize performance. RCS Choose RCS when you want interactive, branded conversations. --- Product features - **Reach everywhere + interactivity** Same reliability, plus interaction where supported - **Make it visual** Share carousels, videos, and call-to-action buttons - **Build trust** Verified sender IDs with your logo, colors, and brand name - **Advanced analytics** Measure and optimize performance. SMS Use SMS when you need guaranteed reach --- Product features - **Reach everywhere** Guarantees delivery across all devices and networks - **Simplicity** Plain text that works anytime, anywhere - **Trusted channel** Familiar and recognized by customers - **Basic reporting** SMS Use SMS when you need guaranteed reach --- Product features - **Reach everywhere** Guarantees delivery across all devices and networks - **Simplicity** Plain text that works anytime, anywhere - **Trusted channel** Familiar and recognized by customers - **Basic reporting** ## Why you're choosing Infobip  ### Unmatched connectivity 67 direct carrier connections around the world keep your messages moving quickly and reliably. ### Recognized leader Named the top RCS provider by Juniper, Omdia, and ROCCO. ### Built to grow From plug and play integrations to enterprise APIs, our platform scales with your ambitions. ### See it all Track in real time when messages are delivered, opened, and clicked. ### Own your brand Put your name, logo, and colors inside every conversation. ### Guided by experts Our consultants help you unlock engagement gains of 50 percent or more with the right message type and timing. ## Frequently asked questions about RCS pricing Destination, carrier, message type, volume, and use of advanced features. You can learn more about RCS features here.  RCS pricing varies by market and carrier. RCS Basic is often priced similarly to SMS, while RCS Single can be around 20–30% higher. RCS Conversational is usually about twice the price of SMS but includes a 24-hour session window for unlimited exchanges, making it cost-effective for two-way conversations.Some carriers price RCS as a premium product because of features like verified branded senders, delivery receipts, interactive media, and integrations with Google Wallet or Calendar, while others keep it lower to drive adoption. Although the cost per message may be higher, richer features and stronger engagement usually mean fewer messages are needed to achieve the same results. For example, Digitaleo matched SMS campaign performance while sending three times fewer RCS messages.  Yes. Infobip automatically routes across RCS, SMS, WhatsApp, and more to give you the best reach and efficiency. Many businesses see even stronger results when combining channels. For example, BankBazaar achieved a 130% higher click-through rate with RCS as part of their channel mix.  No — RCS is charged only for messages successfully delivered to the end user’s device. If a message can’t be delivered (for example, the user’s device doesn’t support RCS or doesn't have Wifi/mobile data on), it won’t be billed. However, by using Infobip’s omnichannel solutions, you can automatically failover messages to other channels, such as SMS, MMS or OTTs to maintain a high deliverability rate and ensure your message always reaches the customer. ## Explore RCS resources