Title: RCS URL: https://www.infobip.com/rcs # Turn customer inboxes into experiences with RCS for Business With RCS for Business, brands go beyond text. Deliver interactive images, carousels, and one-tap actions. Now backed by Google, Apple, and global operators. [ Contact an expert ](/contact) ## What is RCS and why it's a new favorite  RCS (Rich Communication Services) is the next generation of SMS, built for a world that expects more than plain text. It combines the trusted reach of mobile operators with the interactivity of apps, giving brands more control over how they engage customers.  ### Global reach unlocked With Apple’s official support for RCS, your brand can now connect with almost every mobile user worldwide. ### No extra steps for users Customers do not need to download or install anything. Messages arrive instantly over WiFi or mobile data. ### Interactive experiences Add images, videos, buttons, and carousels to create engaging customer journeys inside a single message. ### Reliable and secure delivery Verified sender IDs and operator-backed delivery ensure messages are trusted and consistent.  ### Reach customers Messages land directly in the native SMS inbox on Android 5.0+ and iOS 18.1+.  ## Why businesses love RCS ![Personalized retail promotion: “Hi Ann, enjoy your exclusive 20% off,” with a customer at home holding a yellow](https://cdn-web.infobip.com/uploads/2025/10/rcs-send-interactive-promotional-campaigns-2.png)### Higher engagement & conversions Turn a simple text message into an app-like experience without needing to build one. Rich, interactive features drive higher click-through and conversion rates. ![Chatbot interface offering personalized fitness tips in response to a user’s request for workout advice.](https://cdn-web.infobip.com/uploads/2025/10/rcs-chatbot-2.png)### Secure, rich, interactive experiences Build trust and engagement with verified sender IDs, logos, and rich media like carousels, buttons, images, and videos. ![Omnichannel messaging selector highlighting RCS among SMS, WhatsApp, Viber, and Email options.](https://cdn-web.infobip.com/uploads/2025/10/rcs-connect-on-any-channel-2.png)### Reliable reach, every time Combine RCS, SMS, and chat apps with smart fallback to reach customers anywhere and guarantee message delivery. ![RCS messaging analytics dashboard showing sent and received message performance over December, with traffic, delivery rate, active users, and seen rate statistics.](https://cdn-web.infobip.com/uploads/2025/10/rcs-smarter.png)### Smarter thinking, better results Track performance in real-time, segment audiences, and optimize campaigns effortlessly. ![App screen for two‑factor verification: “Enter the code sent to your phone ending in 20,” with six input boxes displaying 8 5 4 4 8 9.](https://cdn-web.infobip.com/uploads/2025/10/rcs-platform-2.png)### Security & trust built-in Verified sender IDs and encryption in transit, backed by mobile operators, ensure secure and trusted communication. ![Programming language icons (Node.js, Go, Ruby, PHP, Python, Java) beside a JavaScript code sample configuring WhatsApp channel integration.](https://cdn-web.infobip.com/uploads/2025/10/rcs-integration-2.png)### Easy setup & integration Connect to your CRM, automation, and analytics tools in minutes, not months. ![Automation flow shows a real-time event (“App launch not happened”) triggering a re‑engagement push notification.](https://cdn-web.infobip.com/uploads/2025/10/rcs-app-layer-2.png)### Global compliance GDPR and industry-specific rules covered, so you can focus on growth. ``` code goes here ``` ## Easily integrate RCS for Business through API Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team. [ Explore RCS docs ](/docs/rcs) [ Explore RCS APIs ](/docs/api/channels/rcs) ## Create your conversational ecosystem with multiple integration options [ Check all integrations ](https://partners.infobip.com/exchange?capability=rcs) ## RCS pricing: How much does it cost?  RCS pricing is flexible and shaped by your region, carriers, and the type of messages you send. Simple alerts are cost-efficient for reach, while rich messages with images, videos, or carousels deliver more engagement and stronger ROI. With Infobip you do not need to worry about the details. We handle carrier agreements, compliance, and delivery and create pricing that fits your goals, region, and message volumes.  [ View RCS pricing ](/rcs/pricing) ## How businesses grow with RCS [ See more RCS customer stories ](/customer?product=rcs) ## Trusted by global leaders ## Frequently asked questions RCS, or Rich Communication Services, is the next generation of SMS. It brings modern messaging features such as read receipts, media sharing, and verified sender information to the default messaging app on Android devices. While RCS has existed for years, its relevance is increasing with Apple’s planned support in iOS 18. Infobip has been at the forefront of adoption since 2018, delivering billions of RCS messages worldwide. According to Infobip’s Messaging Trends Report, RCS usage has grown by 500 percent globally and 14 times in North America. RCS for Business (previously known as RCS Business Messaging, or RBM) enables companies to send interactive, branded, and secure messages directly to customers through the RCS protocol. With RCS for Business, businesses can share images, videos, product cards, and action buttons within a single rich conversation.  RCS gives businesses richer features than SMS or MMS. It supports high quality images, videos, carousels, reply buttons, and verified branding. RCS for Business delivers an app like experience inside the inbox, creating higher engagement and trust compared to traditional text messaging.  You can send promotions, loyalty offers, flight or delivery updates, reminders, payment requests, and customer service replies. RCS for Business supports both marketing and transactional communication, making it a complete channel for customer engagement.  Absolutely. With Infobip’s APIs, migrating from SMS and MMS to RCS is seamless and fully managed by Infobip. Smart fallback ensures your messages always reach customers, even if RCS is not available on their device or network.  RCS is supported on most Android devices through Google Messages and carrier networks worldwide. With Apple adding RCS support in iOS 18, coverage continues to expand. Infobip ensures delivery across regions by connecting with multiple global carriers.  Yes. RCS uses verified sender IDs, encryption, and carrier level protections to keep communication secure. With RCS for Business, customers can trust that every message comes from an authenticated and reliable brand.  RCS includes delivery reports, read receipts, and detailed analytics on customer actions like button clicks. With RCS for Business, you can measure performance in real time and optimize campaigns based on customer interactions.  Yes. RCS allows you to add your brand logo, colors, and verified name, along with personalized content for each customer. RCS for Business enables tailored promotions and interactive options that build stronger recognition and trust.  RCS is designed for enterprises as well as smaller businesses. With Infobip, you can send millions of RCS messages at scale, automate customer support, and run global campaigns with enterprise grade reliability.  You can start by registering your brand, completing verification, and integrating with Infobip’s platform. Infobip provides APIs, campaign tools, and global carrier coverage to help you launch and scale RCS for Business quickly.  ![](https://cdn-web.infobip.com/uploads/2025/07/infobip-tgr-haas-web-header-logo-2.svg) ## Two teams. One obsession. Performance through innovation [ Discover more ](/haas-f1-team-partnership) ![](https://cdn-web.infobip.com/uploads/2025/07/infobip-tgr-haa-web-hp-banner.png) A LEADER AGAIN ## 2026 Gartner® Magic Quadrant™ for CPaaS Positioned furthest for our Completeness of Vision! [ Get the report ](/analyst-reports/gartner-magic-quadrant-cpaas) ![](https://cdn-web.infobip.com/uploads/2026/05/gartner-quadrant.png)