Title: Product Updates Q3 2025 URL: https://www.infobip.com/product-updates/product-updates-q3-2025 ## Faster, smarter, more human and at global scale For Q3, we’ve focused on efficiency, personalization, and seamless scale. From WhatsApp Business Calling and AI-powered Vocalize to ready-to-use WhatsApp templates, smarter RCS insights, simplified payments, faster number registrations, and expanded integrations. These updates make it easier to reduce complexity, move faster, and deliver richer customer experiences at scale. ## Quarterly highlights The video above walks you through our biggest Q3 updates such as: u003cliu003eu003cstrongu003eWhatsApp Business Callingu003c/strongu003e: Now generally available with u003cstrongu003eexpanded coverageu003c/strongu003e, letting businesses u003cstrongu003eseamlessly shift from chat to live voice calls inside WhatsAppu003c/strongu003e improving answer rates and delivering richer customer experiences. u003c/liu003eu003cliu003eu003ca href=u0022https://www.infobip.com/ai-hub/vocalizeu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eVocalizeu003c/strongu003eu003c/au003e: An u003cstrongu003eAI-powered featureu003c/strongu003e that uses u003cstrongu003evoice gamification to boost brand recallu003c/strongu003e and drive competition at events, proven u003cstrongu003eto increase engagement and convert moreu003c/strongu003e leads. u003c/liu003eu003cliu003eu003cstrongu003eAugmentation agentu003c/strongu003e: A new way to bring augmented reality into chat, letting customers experience products in AR directly from a link – no app required. Perfect for demos, packaging, or branded promos, it turns fleeting moments into memorable, measurable engagement. u003c/liu003eu003cliu003eu003cstrongu003eCross-channel chatbot duplicationu003c/strongu003e: Speed up go-to-market by u003cstrongu003eduplicating entire chatbot flowsu003c/strongu003e including intents, keywords, and settings across channels, u003cstrongu003ereducing manual work and scaling faster in new regionsu003c/strongu003e. Now, supporting u003ca href=u0022https://www.infobip.com/messengeru0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eMessengeru003c/strongu003eu003c/au003eu003cstrongu003e u003c/strongu003eand u003ca href=u0022https://www.infobip.com/telegramu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eTelegramu003c/strongu003eu003c/au003e! u003c/liu003e Beyond the highlights, keep reading to discover more improvements across the platform. Every update is designed to help you work smarter and deploy faster. ## Next-level WhatsApp: Templates that save time, features that feel human This quarter brings two powerful updates to WhatsApp making it easier to get started and helping you connect in more natural, human ways.  Creating templates from scratch is now history. With the new u003ca href=u0022https://www.infobip.com/glossary/whatsapp-message-templatesu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eWhatsApp Templateu003c/au003e Library, you get a set of ready-to-use utility and authentication templates available via both API and Infobip Portal.  u003cstrongu003eKey benefits:u003c/strongu003e  u003cliu003eu003cstrongu003eFaster onboardingu003c/strongu003e: Quickly select and send approved templates without creative effort or waiting. u003c/liu003eu003cliu003eu003cstrongu003eConsistency guaranteedu003c/strongu003e: Professionally designed templates reduce formatting and compliance errors. u003c/liu003eu003cliu003eu003cstrongu003eBuilt-in best practicesu003c/strongu003e: Templates are Meta-approved, helping you start campaigns with confidence. Note: Meta may still re-categorize templates as marketing. u003c/liu003e Delivering natural, engaging, and human-like interactions has never been easier. With the latest update, you can now reply directly to customer messages, show typing indicators, and instantly gauge sentiment. New capabilities: u003cliu003eu003cstrongu003eReply-to:u003c/strongu003e Respond to specific customer messages for more contextual conversations. u003c/liu003eu003cliu003eu003cstrongu003eTyping indicator:u003c/strongu003e Let customers see when an agent or chatbot is actively responding. u003c/liu003eu003cliu003eu003cstrongu003eSentiment insight:u003c/strongu003e Track customer reactions in real time to understand how they feel about your messages. u003c/liu003e ## RCS for Business: Smarter insights from customer interactions  Until now, when end users tapped a suggestion button in u003ca href=u0022https://www.infobip.com/rcsu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eRCSu003c/au003e, it was logged the same way as if they typed a reply making it hard to know how people were really engaging. With a new event type SUGGESTION, taps are now tracked separately, giving you sharper insights and cleaner data.  So, users will now have a distinct event type (SUGGESTION) that captures and processes suggestion button clicks separately from RCS MO messages (Free form MO, Quick Reply MO, Location MO).  Key benefits: u003cliu003eu003cstrongu003eBetter data:u003c/strongu003e Clearly see which suggestions customers prefer. u003c/liu003eu003cliu003eu003cstrongu003eSimplified logic:u003c/strongu003e Distinct event handling reduces backend complexity. u003c/liu003eu003cliu003eu003cstrongu003eImproved personalization:u003c/strongu003e Tailor responses based on actual user choices. u003c/liu003eu003cliu003eu003cstrongu003eReliable automation:u003c/strongu003e Trigger precise follow-ups from real interaction data. u003c/liu003e u003cstrongu003eUse cases:u003c/strongu003e u003cliu003eu003cstrongu003eMarketing campaigns:u003c/strongu003e Optimize engagement by tracking which suggestion buttons drive the most clicks. u003c/liu003eu003cliu003eu003cstrongu003eFeedback collection:u003c/strongu003e Capture preferences directly from button taps to guide product and service improvements. u003c/liu003e ## Messages API: Payments that drive conversions We’ve extended the Messages API with support for payments over u003ca href=u0022https://www.infobip.com/whatsapp-businessu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eWhatsApp Business Platformu003c/au003e and Apple Pay in u003ca href=u0022https://www.infobip.com/apple-messages-for-businessu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eApple Messages for Businessu003c/au003e. Now you can simplify checkout, reduce drop-offs, and keep customers informed every step of the way.  u003cstrongu003eWhatsApp Payments u003c/strongu003e(available in Brazil u0026amp; India)  u003cliu003eu003cstrongu003eOrder updates made easyu003c/strongu003e: Send order details and real-time status messages. u003c/liu003eu003cliu003eu003cstrongu003eInstant confirmationu003c/strongu003e: Receive payment confirmations and notifications via delivery reports. u003c/liu003e u003cstrongu003eApple Payu003c/strongu003e u003cliu003eu003cstrongu003eFrictionless paymentsu003c/strongu003e: Authorize payments directly in the chat. u003c/liu003eu003cliu003eu003cstrongu003eFull visibilityu003c/strongu003e: Send order confirmations and tracking updates. u003c/liu003e u003cstrongu003eThe value: Faster, more convenient payments increase conversions and keep the entire journey inside the conversation. u003c/strongu003e ## Answers: Visual dialog map for faster chatbot building  Designing or updating a chatbot often meant digging through complex dialogs without a clear overview. That slows down onboarding, makes simple changes time-consuming, and ultimately delays go-to-market.  With the new Dialog Map, you now get a high-level visual overview of all dialogs and their connections, making it much easier to see, understand, and improve chatbot flows.  This feature is especially useful for large chatbots that contain several dialogs.  u003cstrongu003eKey benefits:u003c/strongu003e  u003cliu003eu003cstrongu003eClarity at a glance: u003c/strongu003eUnderstand chatbot structure and flow instantly. u003c/liu003eu003cliu003eu003cstrongu003eFaster iteration: u003c/strongu003eQuickly review and update dialogs to speed up improvements. u003c/liu003eu003cliu003eu003cstrongu003eShorter time-to-market: u003c/strongu003eLaunch new chatbot versions faster, unlocking more use cases. u003c/liu003eu003cliu003eu003cstrongu003eRevenue growth support: u003c/strongu003eFaster rollouts means quicker adoption and impact. u003c/liu003e ## Numbers u0026amp; Compliance: Faster, smarter registrations  Managing number registrations just got simpler with two key updates in the Infobip Portal and API:  u003cliu003eu003cstrongu003eAlphanumeric Registration Requests: Automatic validationu003c/strongu003e ensures all requirements are correct, with u003cstrongu003ethe option to cancel or updateu003c/strongu003e resource requests, u003cstrongu003esaving you time and reducing errorsu003c/strongu003e. u003c/liu003eu003cliu003eu003cstrongu003eToll-Free Registration Requests: u003c/strongu003eSimplified registration via Portal and API with u003cstrongu003eclearer status updates, u003c/strongu003egiving you u003cstrongu003efaster feedback and quicker go-liveu003c/strongu003e. u003c/liu003e ## Infobip Exchange: Expanding integrations for smarter communication  We’ve added a range of new integrations to the Infobip Exchange, interactions marketplace, helping you streamline workflows, expand reach, and personalize experiences across even more platforms.  u003cstrongu003eKey updates this quarteru003c/strongu003e:  u003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/azure-communication-servicesu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eAzure Communication Servicesu003c/strongu003eu003c/au003e: Extend u003cstrongu003eSMS capabilities to 100+ additional countriesu003c/strongu003e through Infobip Messaging Connect – Infobip is u003cstrongu003ethe only Microsoft Partner enabling thisu003c/strongu003e expanded coverage. u003c/liu003eu003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/salesforce-marketing-cloudu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eSalesforce Marketing Cloudu003c/strongu003eu003c/au003e: Add seameless payments in Brazil with direct integration of PIX payment button (u0022Order detailsu0022) inside WhatsApp message templates. u003c/liu003eu003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/hubspot-messagingu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eHubSpotu003c/strongu003eu003c/au003e: Smarter workflows with u003cstrongu003enew triggersu003c/strongu003e, u003cstrongu003eenhanced WhatsApp messagingu003c/strongu003e, and u003cstrongu003eimproved inbox managementu003c/strongu003e for easier, more organized customer conversations. u003c/liu003eu003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/oracle-eloquau0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eOracle Eloquau003c/strongu003eu003c/au003e: 2-way communication for SMS, MMS, WhatsApp, RCS, and Viber Business Messages, with u003cstrongu003eURL shorteningu003c/strongu003e, u003cstrongu003eclick trackingu003c/strongu003e, and u003cstrongu003emulti-account supportu003c/strongu003e. u003c/liu003eu003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/oracle-responsys-smsu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eOracle Responsysu003c/strongu003eu003c/au003e: Now available u003cstrongu003ein Indiau003c/strongu003e, u003cstrongu003efullyu003c/strongu003e u003cstrongu003ecompliant u003c/strongu003ewith local data residency regulations. u003c/liu003eu003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/authviau0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eAuthvia + Infobipu003c/strongu003eu003c/au003e: Enable u003cstrongu003etext-first PCI-compliant paymentsu003c/strongu003e across SMS, RCS, WhatsApp, and more – u003cstrongu003eno app download requiredu003c/strongu003e. u003c/liu003eu003cliu003eu003ca href=u0022https://partners.infobip.com/exchange/voucherifyu0022 target=u0022\_blanku0022 rel=u0022noreferrer noopeneru0022u003eu003cstrongu003eVoucherify + Infobipu003c/strongu003eu003c/au003e: Deliver u003cstrongu003etargeted promotionsu003c/strongu003e, discounts, and loyalty offers with u003cstrongu003eomnichannel messagingu003c/strongu003e across SMS, WhatsApp, email, and push. u003c/liu003e ## Wrap-up  That’s a wrap for Q3! These updates focus on working smarter, scaling faster, and delivering more personalized customer experiences across all channels.  Visit the Product Updates Hub Visit the Product Updates Hub for a quick overview of the past quarterly updates and stay tuned for what’s coming in Q4. [ Learn more ](/product-updates) ![](https://cdn-web.infobip.com/uploads/2023/06/captura-de-pantalla-1.jpg)