Title: Product Updates Q1 2026 URL: https://www.infobip.com/product-updates/product-updates-q1-2026 ## The Quarter We Gave AI a Place to Live Q1 brings intelligence to the core of customer communication. We're introducing u003cstrongu003eAgentOSu003c/strongu003e to unify your entire stack, u003cstrongu003eAI agentsu003c/strongu003e that understand context and take action autonomously, enabling WhatsApp Business App and Cloud API to finally work together, eliminating RCS billing uncertainty with real-time transparency, and connecting AI agents to global communication channels through u003cstrongu003eMCP serversu003c/strongu003e.   Here's what’s new — and what it means for the way you build and run customer experiences.  ## Quarterly Highlights In the video below, Juraj walks you through u003cstrongu003eour biggest updates Q1 updates: u003c/strongu003e 1. u003ca href=u0022https://www.infobip.com/agentosu0022u003eu003cstrongu003eAgentOSu003c/strongu003eu003c/au003eu003cstrongu003e:u003c/strongu003e We've u003cstrongu003eunified our entire SaaS stacku003c/strongu003e into one platform built for autonomous communication. AgentOS lets you start every conversation with u003cstrongu003econtextu003c/strongu003e, orchestrate u003cstrongu003eAI agents u003c/strongu003ethat execute across channels, u003cstrongu003eunderstand customersu003c/strongu003e with unified data, and u003cstrongu003eachieve automationu003c/strongu003e that resolves, not just responds. 1. u003ca href=u0022https://www.infobip.com/agentos/ai-agentsu0022u003eu003cstrongu003eAI Agentsu003c/strongu003eu003c/au003eu003cstrongu003e: u003c/strongu003eAI Agents understand your customers, take action across your systems, and work alongside your teams. u003cstrongu003ePowered by knowledgeu003c/strongu003e, u003cstrongu003econnected u003c/strongu003eto your infrastructure, backed by u003cstrongu003eenterprise securityu003c/strongu003e. Build them your way — with drag-and-drop, pre-built templates, or simply by describing what you need and letting AI create the workflows. 1. u003ca href=u0022https://www.infobip.com/agentos/insights-analyticsu0022u003eu003cstrongu003eData Insightsu003c/strongu003eu003c/au003eu003cstrongu003e: u003c/strongu003eAgentOS Insights u003cstrongu003ebrings together datau003c/strongu003e across u003cstrongu003ewhole customer journeyu003c/strongu003e — so you can understand what customers want, where they drop off, and what’s driving results. Customer context doesn’t stay locked in one interaction; it carries forward, making every touchpoint more informed than the last. u003cstrongu003eDiagnose issues, measure impact, and get clear directionu003c/strongu003e on what to improve next And that’s not all — more updates across our channels follow below, from expanded MCP infrastructure to WhatsApp and RCS enhancements and advanced analytics. ## AgentOS: Sender-based Analytics Analytics just got a lot more useful for teams managing multiple senders, campaigns, or business units.   Now you canu003cstrongu003e analyze performance by senderu003c/strongu003e — filter, group, and compare results across teams, campaigns, or business units. Instantly see which senders are u003cstrongu003edriving impactu003c/strongu003e andu003cstrongu003e uncover patterns u003c/strongu003ethat help improve overall performance. Makeu003cstrongu003e smarter, data-driven decisions u003c/strongu003ewith a clearer picture of your messaging strategy.  u003cstrongu003eKey benefits:u003c/strongu003e  1. u003cstrongu003eDeep sender insights:u003c/strongu003e Drill into analytics by sender for a complete view of performance 1. u003cstrongu003eCompare and benchmark:u003c/strongu003e Measure teams, campaigns, or units side by side to spot top performers 1. u003cstrongu003eMonitor activity:u003c/strongu003e Track sender performance in conversations, flows, and chatbot interactions 1. u003cstrongu003eDynamic dashboards:u003c/strongu003e Build custom dashboards that update automatically with new data 1. u003cstrongu003eData-driven decisions:u003c/strongu003e Use insights to optimize team effort and improve results ## MCP Servers: Provide AI Agents Communication Superpowers u003cstrongu003eInfobip’s MCP Serversu003c/strongu003e enable AI agents to access production-grade communication capabilities through the u003cstrongu003eModel Context Protocolu003c/strongu003e. Agents can engage customers across channels like u003cstrongu003eSMS, RCS, WhatsApp, and Viberu003c/strongu003e, while also sending push notifications, delivering voice messages, and verifying identities — all without custom integrations.  ### New MCP Servers: We’ve expanded MCP with new servers that give AI agents more ways to communicate and verify users — all through a single, unified interface.  1. u003cstrongu003eVoiceu003c/strongu003e - AI agents can now send voice messages using text-to-speech, adding a more human, accessible layer to communication 1. u003cstrongu003eMobile Messagingu003c/strongu003e - AI agents can trigger push notifications to mobile apps via Infobip’s SDKs, reaching users instantly through services like APNs and FCM 1. u003cstrongu003eCAMARAu003c/strongu003e - AI agents can tap into telco network capabilities like SIM swap detection and number verification ### Infobip MCP on Microsoft Foundry  Infobip MCP Servers are now available on Microsoft Foundry, making it easier for teams already in the Microsoft ecosystem to discover, deploy, and integrate communication capabilities into their AI solutions.  u003cstrongu003eKey benefits across all MCP servers:u003c/strongu003e  1. u003cstrongu003eAI-native communicationu003c/strongu003e: Connect agents to real channels without custom integration work 1. u003cstrongu003eProduction-grade infrastructureu003c/strongu003e: Built on Infobip's global, carrier-grade backbone 1. u003cstrongu003eEnterprise securityu003c/strongu003e: Maintain compliance with telco-grade security and identity verification 1. u003cstrongu003eModern developer experienceu003c/strongu003e: Available through Microsoft Foundry and modern AI frameworks ## WhatsApp: Automation, Carousels, and Payments ### WhatsApp Co-Existence: Keep the App, Add the API With the latest co-existence support, businesses can now u003cstrongu003erun both the WhatsApp Business App and Cloud API simultaneouslyu003c/strongu003e on the same phone number. Personal conversations through the Business App stay free, catalog and labels stay intact, voice calls work as always, while the Cloud API handles automation, broadcasts, and integrations in parallel.  All messages sync in real time across both surfaces. Soon, businesses will be able to pull up to six months of chat history and contacts directly into the API platform, making migration u003cstrongu003esmoother than ever.u003c/strongu003e u003cstrongu003eKey Benefits:u003c/strongu003e 1. u003cstrongu003eKeep what worksu003c/strongu003e: Continue using the Business App for personal, 1-on-1 conversations that stay free 1. u003cstrongu003eAdd automation without migrationu003c/strongu003e: Run Cloud API in parallel for broadcasts, integrations, and workflows 1. u003cstrongu003eZero message lossu003c/strongu003e: Real-time sync across both surfaces means nothing slips through 1. u003cstrongu003eSmooth transition pathu003c/strongu003e: Pull chat history and contacts into the API platform when you're ready ### Media Carousels: One Message, Multiple Stories Sometimes u003cstrongu003ea single image isn't enough to tell the story.u003c/strongu003e u003cstrongu003eMedia Carousel Messagesu003c/strongu003e turn single-image messages into swipeable, multi-card experiences. Each card has its own image or video, copy, and CTA buttons. Unlike Product Carousels locked to catalogs, Media Carousels work for u003cstrongu003eany content:u003c/strongu003e seasonal campaigns, service menus, product launches, how-to guides. Marketing and CX teams get full creative control over what gets shown, in what order, and where it leads. u003cstrongu003eKey Benefits:u003c/strongu003e 1. u003cstrongu003eRicher storytellingu003c/strongu003e: Multiple cards in one message let you showcase more without overwhelming 1. u003cstrongu003eFull creative freedomu003c/strongu003e: Not limited to catalog items—use any content that drives your goals 1. u003cstrongu003eIndependent card controlu003c/strongu003e: Each card gets its own media, copy, and call-to-action buttons 1. u003cstrongu003eHigher engagementu003c/strongu003e: Swipeable, interactive content outperforms static messages ### Multipayment API: All of Brazil's Favorite Payment Methods u003cstrongu003eThe Multipayment API in Brazilu003c/strongu003e now supports u003cstrongu003ePayment Linksu003c/strongu003e alongside u003cstrongu003ePix and Boletou003c/strongu003e — covering the three most popular payment methods in the country in one unified API. Two methods can be active in combination at any time, giving customers flexibility at checkout and giving businesses a cleaner, more complete payments story for the Brazilian market.  u003cstrongu003eKey Benefits:u003c/strongu003e 1. u003cstrongu003eComplete payment coverageu003c/strongu003e: Support all three major Brazilian payment methods (Pix, Boleto, Payment Links) 1. u003cstrongu003eCustomer flexibilityu003c/strongu003e: Let customers choose their preferred payment method at checkout 1. u003cstrongu003eNo conversation breaksu003c/strongu003e: Complete checkout without leaving WhatsApp 1. u003cstrongu003eReduced cart abandonmentu003c/strongu003e: Seamless, in-app payments keep customers in the flow ## RCS: Transparency, Speed, and Human Touch ### Full RCS Sender Management in Portal u0026amp; API Launching an RCS sender is now entirely u003cstrongu003eself-service.u003c/strongu003e A guided, step-by-step form walks you through everything required to launch, with real-time status tracking and automatic validation u003cstrongu003ecutting onboarding time in half.u003c/strongu003e  No more back-and-forth, missing details, or waiting on approvals. Submit your request, track progress instantly, and launch faster with a streamlined, frictionless setup experience.  u003cstrongu003eKey benefits: u003c/strongu003e 1. u003cstrongu003e50% faster onboardingu003c/strongu003e: Self-service portal eliminates manual back-and-forth 1. u003cstrongu003eReal-time status trackingu003c/strongu003e: See exactly where your launch request stands at every step 1. u003cstrongu003eAutomatic validationu003c/strongu003e: Catch errors before submission, reducing rejections and delays 1. u003cstrongu003eAvailable everywhereu003c/strongu003e: Launch senders via Portal UI or API, whichever fits your workflow ### Conversational Billing Transparency: Know Exactly What You're Paying Businesses can now clearly see how every u003cstrongu003eRCS conversation is billed u003c/strongu003e— u003cstrongu003ewhen it starts, which messages belong to it, and exactly how each one is charged.u003c/strongu003e With full visibility into conversation lifecycles and billing logic, teams can easily reconcile costs, test scenarios with confidence, and optimize conversational journeys without guesswork.  What was once a black box is now u003cstrongu003efully transparent:u003c/strongu003e new delivery report fields and message events reveal how and why each message is billed, while a real-time “Conversation Started” webhook signals the exact moment billing shifts to conversational mode.  u003cstrongu003eKey benefits: u003c/strongu003e 1. u003cstrongu003eNo billing surprisesu003c/strongu003e: See exactly when conversations start and how messages are charged 1. u003cstrongu003eEasy cost reconciliationu003c/strongu003e: Match messages to conversations to invoices without guesswork 1. u003cstrongu003eTest with confidenceu003c/strongu003e: Realistic testing scenarios show exactly what you'll pay 1. u003cstrongu003eCompetitive differentiationu003c/strongu003e: This transparency isn't available from other CPaaS providers ### Conversation Status Indicators: Business Messaging That Feels Like a Real Conversation RCS conversations now show u003cstrongu003etyping indicators and read receipts u003c/strongu003eto customers. When a brand or AI agent reads a customer's message and starts typing a response, the customer sees it instantly  Brands can trigger u003cstrongu003e“typing” and “read/seen” u003c/strongu003eindicators directlyu003cstrongu003e from CRM or contact center systemsu003c/strongu003e, keeping RCS fully in sync with internal workflows. u003cbru003eu003cstrongu003eThe result:u003c/strongu003e smoother conversations, fewer follow-ups, and interactions that feel genuinely immediate and responsive  u003cstrongu003eKey benefits: u003c/strongu003e 1. u003cstrongu003eReal-time visibilityu003c/strongu003e: Customers see when their message is read and when you're responding 1. u003cstrongu003eReduced anxietyu003c/strongu003e: No more u0022Did they get my message?u0022 uncertainty 1. u003cstrongu003eFewer repeat inquiriesu003c/strongu003e: Customers don't need to send follow-ups or call support 1. u003cstrongu003eMore human conversationsu003c/strongu003e: Business messaging that feels like chatting with a friend ## Analyze: Improved Visibility, Stronger Compliance ### Microsoft Operator Connect u0026amp; Flash Calls in Detailed Reports and Logs  We'veu003cstrongu003e expanded reporting capabilitiesu003c/strongu003e by adding u003cstrongu003eMicrosoft Operator Connect and Flash Callsu003c/strongu003e events directly within u003cstrongu003eDetailed Reports and Logsu003c/strongu003e. Customers now have greater visibility into call traffic, improving monitoring, performance tracking, and troubleshooting.  u003cstrongu003eKey benefits: u003c/strongu003e 1. u003cstrongu003eComplete call visibilityu003c/strongu003e: See Operator Connect and Flash Call events alongside standard voice traffic 1. u003cstrongu003eBetter monitoringu003c/strongu003e: Track all call types in one place for a complete view of activity 1. u003cstrongu003eFaster troubleshootingu003c/strongu003e: Access detailed call data to investigate issues quickly ### Analyze Logs: Email Content Storage and Download Clients can now u003cstrongu003estore and download full email contentu003c/strongu003e (.eml format) directly from Analyze Logs, including headers, body, and attachments. This add-on service u003cstrongu003ecentralizes compliance and auditingu003c/strongu003e, without relying on external archiving tools. u003cstrongu003eKey benefits: u003c/strongu003e 1. u003cstrongu003eCompliance made easyu003c/strongu003e: Maintain complete email records to meet regulatory requirements 1. u003cstrongu003eCentralized archivingu003c/strongu003e: Store and retrieve email content directly within the platform 1. u003cstrongu003eFaster dispute resolutionu003c/strongu003e: Access the exact message content sent to recipients for verification 1. u003cstrongu003eNo external tools neededu003c/strongu003e: Eliminate reliance on third-party archiving solutions ## And that's a wrap! Q1 marks the start of a new chapter — one where u003cstrongu003eAI u003c/strongu003eis no longer an add-on, but a u003cstrongu003ecore part of how customer communication is built and delivered.u003c/strongu003e These updates lay the foundation for more autonomous, intelligent experiences, bringing together your data, channels, and workflows into one cohesive system. Helping you move faster with AI, reduce complexity, and turn insight into action — and yet, u003cstrongu003ewe are just startingu003c/strongu003e.   Visit the u003ca href=u0022https://www.infobip.com/product-updatesu0022u003eProduct Updates Hubu003c/au003e for a quick overview of the past quarterly updates and stay tuned for what’s coming next. See you in July 2026!