Title: Pricing URL: https://www.infobip.com/pricing # Smarter Pricing. Faster Growth. Pay only for what you need | One platform for every channel | Industry-leading delivery rates [ Try for free ](/signup) [ Contact sales ](/contact) ## Programmable channels pricing ## SMS pricing SMS offers a flexible pay-as-you-go pricing model, allowing you to only pay for what you use.Achieve the highest SMS delivery rates worldwide using a reliable business texting service from Infobip.Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more. [ About SMS ](/sms) ### You can use SMS through API Broadcast ### Calculator [ Detailed pricing ](/sms/pricing) ## Email pricing Email offers a single price for sending email messages anywhere in the world.It is available as a standalone communication channel or as a channel in Moments. [ About Email ](/email) ### You can use Email through API Broadcast Moments Conversations ### Calculator [ Detailed pricing ](/email/pricing) ## Viber pricing Viber enables end users to communicate with your business through messages, audio, and video calls. Promotional messagesPromotional messages can include plain text or rich content, such as images, videos, buttons, and files, helping you drive customer interaction and conversion. Transactional messagesDeliver essential information to your customers—such as alerts, updates, and notifications—using plain text messages. Designed for time-sensitive communication. OTP template messagesSecurely authenticate your users with One-Time Password (OTP) messages sent via Viber’s verified business messaging service. OTP Template Messages are a dedicated category available by default through the API. Conversational messagesConnect with customers through two-way conversations tracked within a session, enabling a more interactive customer experience. Conversational messages are available exclusively via the Viber Business Messages API. International messagesSend messages to recipients outside your domestic market at a single, country-based rate. This category covers both transactional and promotional messages. [ About Viber ](/viber-business) ### You can use Viber through API Broadcast Moments Answers Conversations ### Calculator [ Detailed pricing ](/viber-business/pricing) ## WhatsApp pricing WhatsApp is charged per message. Each type of message template and free-form message has its price.Start a chat by sending a pre-registered message template or continue a conversation another WhatsApp user has initiated by responding to their questions with free-form messages within a 24-hour response window, also known as a customer service window.Conversations are divided into 4 or 5 categories that reflect the key use cases.UtilityInform customers about ongoing transactions, including post-purchase notifications and regular updates on billing statements.AuthenticationEnable businesses to authenticate users with one-time passcodes (OTP), used for login, account verification, or account recovery.Authentication - internationalSending an authentication template internationally may be subject to an international rate based on the recipient’s country and your business’s primary location.Marketing (Cloud)Include promotions or offers, informational updates, or invitations for customers to respond or take action. A marketing conversation is any conversation that does not qualify as utility or authentication.
Marketing (formerly MM Lite)MM API for WhatsApp is Meta's next-generation marketing solution built to enhance the customer experience and deliver the right message to more of the right people, together with advanced marketing message types and features.Free-form messagesRespond with free-form messages within a 24-hour window when a customer initiates a chat with your business. This response window refreshes each time the customer sends a new message. [ About WhatsApp ](/whatsapp-business) ### You can use WhatsApp through API Broadcast Moments Answers Conversations ### Calculator [ Detailed pricing ](/whatsapp-business/pricing) ## Voice inbound pricing Inbound calls happen when a customer calls your business by dialing a number. Having a number that's open for calls is great for local visibility in various markets around the world.You can order a number from Infobip to use as your contact number and define how you want to handle incoming calls. [ Configure inbound calls ](/docs/voice-and-video/configure-inbound-calls) ### Calculator [ Detailed pricing ](/voice/pricing) ## Voice outbound pricing Outbound calls happen when your business initiates a phone call with a contact to provide notifications, customer support, priority alerts, surveys, sales calls, and more. Calls can be made over our APIs or the no-code web interface. [ Configure outbound calls ](/docs/voice-and-video) ### Calculator [ Detailed pricing ](/voice/pricing) ## WebRTC pricing Web Real-Time Communication (WebRTC) enables real-time audio and video interactions, by utilizing our robust suite of SDKs and APIs. We support native mobile SDKs for JavaScript, Android, and iOS, both for standalone applications and for those combined with backend services through the Calls API for advanced functionality. [ Configure WebRTC ](/docs/voice-and-video/webrtc) ### Calculator [ Detailed pricing ](/voice/pricing) ## Numbers and senders Get the Right Messaging Solution. Buy a number for seamless messaging and voice calls, or register a sender for message-only communication. ## Alphanumeric sender **Send messages only** using a **customized sender name** with letters and numbers. - Ideal for brand recognition - Example: **Info123** or **BrandName** [ Contact us ](/contact) ## Long Number {VLN} **Standard 10-digit phone number** for sending & receiving SMS and voice calls. - **Cost-effective** for business messaging. - Example: **+1 555-123-4567** [ Contact us ](/contact) ## Short Number {Short Code} **5 or 6-digit number** for **high-volume** SMS & MMS messaging. - Easy to **recognize and remember** - Example: **12345** [ Contact us ](/contact) ## 10DLC {10-Digit Long Code} **10-digit number with an area-specific code** for SMS, MMS, and voice calls. - **Cost-effective** for business messaging. - Example: **+1 555-123-4567** [ Contact us ](/contact) ## Toll-Free Number **1-800 format** for sending & receiving SMS, MMS, and voice calls. - **Customer-friendly** and free for end users. - Example: **+1-800-555-1234** [ Contact us ](/contact) ## Pay for what you need, scale when you're ready Pay-as-you-go for instant channel access. Subscribe monthly to build your complete communication hub—from contact center to marketing automation, with premium features included. No-code interface API ## Communication channels (pay-as-you-go) - Send or schedule messages with Broadcast - Pay only for what you send - Find detailed pricing and calculators below SMS Email Voice RCS Viber WhatsApp Video ## Need a custom plan? Design a custom package for your business with the help of our customer representatives. [ Contact sales ](/contact) ![](https://cdn-web.infobip.com/uploads/2025/02/infobip-woman-texting.jpg)