Title: Infobip Messaging Trends Report 2026 Reveals Shift to Conversational Engagement as RCS Grows 70% in India

URL: https://www.infobip.com/news/infobip-messaging-trends-report-2026-india

New Delhi, India, 21 May 2026 - AI-first global cloud communication platform Infobip has released its Messaging Trends Report 2026, highlighting a clear shift to more AI-driven, conversational customer engagement.

Based on analysis of over 3.8 trillion messages globally over the past 20 years and 628 billion messages in 2025, the report shows a 70% growth in RCS interactions in India, with the user base reaching 550 million. Meanwhile, WhatsApp grew by 20%, reinforcing its role as a high-volume, engagement-driven channel.  

The APAC region continues to be a powerhouse in messaging growth, with businesses deploying new messaging use cases across multiple channels, often in conjunction with AI. This is reflected in the sharp acceleration in growth, with annual messaging volumes rising from 51% in 2024 to 106% in 2025, more than doubling within a year.  

Industries where secure, interactive messaging experiences provide an advantage are emerging as key drivers of RCS adoption in India, with marketing and advertising leading with a 2907% increase, followed by retail and eCommerce, finance and fintech, and real estate. This indicates a growing preference for richer messaging formats while also highlighting how RCS evolved into a more secure and trusted channel for verified, engagement-driven interactions. 

A similar trend was observed on WhatsApp in India, where marketing and advertising grew by 1647%, followed by technology and software, and healthcare and fitness, reflecting sustained engagement across high-volume consumer communication channels. 

The regional snapshot highlights a continued shift towards conversational channels in India, with WhatsApp and RCS driving growth. AI adoption is also advancing, moving beyond chatbots and automation towards agent-to-agent communication, with Infobip’s AgentOS marking the early shape of this next phase in enterprise AI.  

## About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

## Recent recognitions include:

- Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
- Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
- Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
- Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
- Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
- Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
- Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
- Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
- Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)