Title: Infobip marks 20 years of business and anticipates the era of agentic artificial intelligence

URL: https://www.infobip.com/news/infobip-marks-20-years-of-business

Vodnjan, 11 February 2026. – Global cloud communications platform Infobip is marking 20 years of business this year, reaffirming its status as one of the leading IT companies in Croatia and the region, as well as a global leader actively shaping the future of cloud and AI communications. After two decades of continuous growth, adaptation, and transformation, the company is entering a new chapter defined by the most significant technological shift so far - artificial intelligence - while offering a glimpse into the future of communication and anticipating a fundamental change in the way brands will interact with consumers.

## Two decades of innovation

Founded in 2006 as a small startup in Vodnjan, Infobip has grown into Croatia’s first unicorn and one of the largest technology hubs in the region. Today, it operates on six continents through more than 70 offices, employs over 3,500 experts, and develops globally recognized products and services for leading global brands and technology platforms, including WhatsApp, Microsoft, Oracle, Adobe, Meta, Viber, Deutsche Telekom, Virgin Atlantic, and Nissan. Infobip’s teams, led by engineers, work on a globally distributed platform that scales in every country, processes massive volumes of transactions with seamless reliability, and ensures that every message reaches the right place at the right time.

Over two decades of operations, Infobip has continuously followed and led changes in communication between brands and users – from mobile messaging to today’s AI-first solutions. As it enters a new era, Infobip is further accelerating its transformation into a company where the development of artificial intelligence is a strategic priority, and where technology and talent reinforce each other to drive innovation.

## The future is agent-to-agent communication

Infobip anticipates a fundamental shift in communication, with a gradual transition from the current application-to-person (A2P) model to an agent-to-user model, which is expected to evolve into fully autonomous agent-to-agent communication by 2030. Such a development will enable advanced personalization and autonomous interactions across multiple communication channels.

## Challenge for brands

Infobip highlights that the market’s level of readiness is currently low - only around 5% of AI agent projects within organizations reach the production stage due to unstructured data and internal barriers.

On the occasion of 20 years of operations, Infobip presents an overview of technological development and a look into the future - https://www.infobip.com/20-years-anniversary

## About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.