Title: Infobip Launches PitchMate -  An AI Fan Companion for Global Football

URL: https://www.infobip.com/news/infobip-launches-pitchmate

Vodnjan, Croatia – July 02, 2026 – Global AI-first cloud communications platform Infobip launched PitchMate, a new AI-powered conversational agent that brings football fans closer to the action of the world’s biggest football tournament. Purpose-built for the global football audience, PitchMate joins the TGR Haas F1 Team RaceMate — Infobip’s AI fan engagement solution for the TGR Haas F1 Team — in demonstrating how conversational AI is transforming fan engagement across sports worldwide. 

RaceMate, launched last April for this year’s motorsport season, is an AI agent on WhatsApp and Apple Messages for Business that puts TGR Haas F1 Team fans at the center of the action. It delivers real-time race data, personalized content, team radio highlights, trivia, and native multilingual support, turning passive viewers into active participants through natural, human-like conversations across every race weekend. Since its launch, RaceMate has reached users in more than 60 countries, achieving more than 40,000 messages exchanged within the platform. It has also seen a 26.8% return-user rate, with top fans returning more than 25 times and exchanging almost 300 messages with the AI agent.

Launched last June 11th, PitchMate is a personalized AI companion that brings the football tournament directly to fans on their preferred messaging channels, such as WhatsApp and RCS. Fans can choose their favorite team and receive a fully tailored experience: personalized schedules, fixtures, and match statistics through Match Central; quizzes, and an AI gamification solution like Vocalize  - where fans use their voice to match the soundwave and AI scores it in real-time - driving engagement through Fan Arena; and different options to set up game reminders, specific time zones and still challenge a friend via gamification through Back Office. With cross-session memory and optional matchday reminders, PitchMate builds a continuous engagement journey that keeps fans connected from the opening match to the final whistle. 

Both PitchMate and RaceMate are powered by the Infobip AgentOS platform, combining generative AI, conversational data intelligence, and omnichannel messaging capabilities, within a single orchestration layer. The same technology is available to any brand looking to deploy intelligent AI agents for customer engagement. 

## About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić. 

## Recent award wins include:

- Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)
- Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)
- Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
- Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
- Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
- Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
- Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
- Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)