Title: Report highlights URL: https://www.infobip.com/messaging-trends-report/highlights Messaging Trends 2026 # Report highlights 20 years of Infobip ## 3.8 trillion interactions over 20 years Ten years ago, SMS accounted for 99% of messages on our platform, now the figure is 62% as the popularity of digital channels for B2C communication has taken off. [ 20 years of Infobip ](/messaging-trends-report/20-years) We look at the key milestones in 20 years of business messaging as a prelude to the release of our Agentic AI platform. omnichannel revolution ## The omnichannel revolution in numbers How brands have evolved from using a single channel for their B2C communication to multichannel to true omnichannel, all in under ten years. [ Omnichannel revolution ](/messaging-trends-report/omnichannel-trends) traffic on our platform Omnichannel customers We look at the reasons for this shift, identify the key milestones, and describe what the next step will be for brands looking to master true omnichannel communication. Channel analysis ## RCS is growing in every corner of the world, almost. [ Channel analysis ](/messaging-trends-report/channels) We look at what is driving these increases, the regions and industries that are pushing the trend, and what is holding back adoption in some countries.  AI trends ## AI is having conversations, not just answering questions! [ AI trends ](/messaging-trends-report/ai-trends) What does it look like when AI manages the entire customer journey end-to-end? EMAIL ## Why has there been a 168% increase in email traffic on our platform in a single year?  [ Email ](/messaging-trends-report/channels) RCS traffic has been growing exponentially. OTT messaging apps continue to enjoy double digit growth in core markets. Chatbot traffic has also grown exponentially in the past 5 years. But email? What has changed? AI AGENTS ## The Agents are coming! [ Conclusion ](/messaging-trends-report/looking-forward) What is Agentic AI and why it represents the next major leap forward in B2C communication technology. 20 years of Infobip ## 3.8 trillion interactions over 20 years 10 years ago, SMS accounted for 99% of messages on our platform, now the figure is 62% as the popularity of digital channels for B2C communication has taken off. [ 20 years of Infobip ](/messaging-trends-report/20-years) We look at the key milestones in 20 years of business messaging as a prelude to the release of our Agentic AI platform. omnichannel revolution ## The omnichannel revolution in numbers How brands have evolved from using a single channel for their B2C communication to multichannel to true omnichannel, all in under 10 years. [ Omnichannel revolution ](/messaging-trends-report/omnichannel-trends) traffic on our platform Omnichannel customers We look at the reasons for this shift, identify the key milestones, and describe what the next step will be for brands looking to master true omnichannel communication. Channel analysis ## RCS is growing in every corner of the world, almost. [ Channel analysis ](/messaging-trends-report/channels) We look at what is driving these increases, the regions and industries that are pushing the trend, and what is holding back adoption in some countries.  AI trends ## AI is having conversations, not just answering questions! [ AI trends ](/messaging-trends-report/ai-trends) What does it look like when AI manages the entire customer journey end-to-end? EMAIL ## Why has there been a 168% increase in email traffic on our platform in a single year?  [ Email ](/messaging-trends-report/channels) RCS traffic has been growing exponentially. OTT messaging apps continue to enjoy double digit growth in core markets. Chatbot traffic has also grown exponentially in the past 5 years. But email? What has changed? AI AGENTS ## The Agents are coming! [ Conclusion ](/messaging-trends-report/looking-forward) What is Agentic AI and why it represents the next major leap forward in B2C communication technology. ## Shape the future of messaging with us Our custom solutions help businesses like yours lead the way. [ Get in touch ](/contact)