Title: HAAS F1 team partnership
URL: https://www.infobip.com/haas-f1-team-partnership
## Two teams.One obsession.
## Performance through innovation.
## Fan engagement, reimagined
Fans want more than just watching – they want to explore tracks, learn about drivers, and stay excited between races. TGR Haas F1 Team RaceMate delivers exactly that. TGR Haas F1 Team’s AI companion on WhatsApp Business Platform, Apple Messages for Business, and RCS (UK only) delivers driver stats, team knowledge, fan quizzes, and virtual merchandise try-ons in one chat powered by Infobip’s Agent OS.
Join the grid!
[ WhatsApp](https://go.infobip.com/4ecAdBr)
[ Apple Messages for Business]()
[ RCS](sms:tgr_haas_f1_team_ngacklaw_agent%40rbm.goog?body=Hi)
## Beyond the pit wall
TGR Haas F1 Team RaceMate tracks the 2026 season and delivers answers fans are looking for. Ask about qualifying sessions, Ollie Bearman’s championship standings, Esteban Ocon’s sprint results, grid positions, and more right in chat. Every interaction begins with a schedule check, ensuring fans are always in the loop and know what’s happening next.
## Beyond the race, onto the team
Drawing from a deep knowledge base, TGR Haas F1 Team RaceMate covers driver biographies, team history, car specifications, and circuit profiles. New to TGR Haas F1 Team? Get the back story of the first American F1 constructor to compete in over three decades. Already a superfan? Pull season stats, compare drivers, or dig into the team’s unique history.
## Race knowledge put to the test
Keeping fans engaged between races, TGR Haas F1 Team RaceMate lets you challenge yourself with team knowledge quizzes, earn instant scores, and compete with other fans on the leaderboard. Every round is built on TGR Haas F1 Team history. The bigger the fan, the bigger the points!
## Try before you buy
Browse the official TGR Haas F1 Team’s merchandise catalog without leaving your favorite chat app. Use virtual try-on to preview team gear on yourself before making any purchases. This feature makes choosing the right merch easier, faster, and more engaging.
## Engineered to disrupt, driven to win
Speed, reliability, innovation. Some partnerships just make sense. That’s why Infobip is an official partner of the TGR Haas F1 team. With engineering at the heart of all we do, this partnership celebrates innovative tech, speed, and reliability - on the track and in messaging.
[ Learn more about this partnership ](/blog/infobip-haas-partnership-story)
## Leadership, strategy, and scaling performance
Great leaders thrive under pressure with clarity, trust, and strong partnerships.
Watch video
## Performance and experience at the front-end
At top speed, invisible systems empower people to perform with confidence.
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## Engaging audiences and building fan loyalty
True fandom is built by personal, timely connections that make people feel understood.
Coming soon
## Precision, data, and decision-making at speed
Effortless experiences come from invisible engineering done long before the spotlight.
Coming soon
## Data-driven performance
Every decision is backed by insight. Success is dependent on turning real-time data into precise actions, whether that be optimizing a customer journey or fine-tuning a race strategy mid-lap, data-driven decisons need to be accurate and made quickly under pressure.
## 0 - 100 in an instant
In the 2 seconds it takes a Haas race car to reach 100 mph, 33,610 messages are sent from the Infobip platform. There’s no time to waste when a fraction of a second can mean the difference between first and second place — or a message that lands and one that’s missed.
## Pit stop efficiency
Coordination, precision, and no downtime — the keys to a flawless pit stop. The same applies to our messaging infrastructure, which ensures every campaign, critical message, and even chatbot runs smoothly, scales instantly, and never misses a beat — no matter the volume, timing, or channel.
## Take the fast route
Winning the race isn’t just about having the fastest speed, it involves turn accuracy, strategic stops, and the right tire changes. Intelligent message routing works the same, choosing the perfect path and strategy for messages to ensure messages are fine-tuned for maximum impact.
## Every millisecond matters.
Infobip deliverability speed sets the curve for messaging – and can keep up with the intensity of Haas F1 racing cars. Because when a fraction of a second puts you ahead of the competition, speed is the ultimate advantage.
## Use case title
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## Trusted by industry leaders, inspired by innovation
What drew us to this partnership is the shared DNA between Haas and Infobip — a relentless focus on engineering, innovation, and performance. These values sit at the core of both teams. Together, we’re harnessing that mindset to transform how fans connect with the sport they love — turning passive moments into interactive, real-time experiences that bring them closer to the team than ever before.
Silvio Kutic
Chief Executive Officer
We’re proud that the TGR Haas F1 Team identified Infobip as their global communications partner. It’s a real testament to our platform and the scale we bring. This partnership is all about helping Haas connect with their fans in new, richer ways – using channels like RCS and WhatsApp to create real-time, personalized moments that bring supporters closer to the team, wherever they are in the world.
Ben Lewis
VP Marketing and Growth
## Where precision meets innovation
## 25 MAY
## Circuit de Monaco
The shortest circuit with the richest history. Join Infobip in cheering on Haas as they zip through the narrow streets of Monte Carlo at one of the most iconic Formula 1 events of the year.
## 05 OCT
## Marina Bay Street Circuit
Get ready for lights, speed, and innovation—Infobip is joining the action at the 2025 Singapore Grand Prix! Set in the heart of Marina Bay under 1,600 flood lights, this electrifying night race proves the best tech shines the brightest when the pressure is on.
## 07 SEP
## Emilia Romagna Grand Prix
Infobip is heading to Italy for the 2025 Emilia Romangna Grand Prix—where history, passion, and precision racing come together. Set at the legendary Autodromo Enzo e Dino Ferrari, this iconic circuit embodies the spirit of performance that drives us every day.
## 09 NOV
## Autódromo José Carlos Pace
The 2025 Brazilian Grand Prix at the legendary Autódromo José Carlos Pace is a high-energy circuit where unpredictable weather and passionate crowds meet pure racing drama. It’s the perfect setting for Infobip to celebrate bold moves and fast connections the year.
## Infobip Partnership events in 2025
Embark on an immersive journey into the ever evolving landscape of communication technology at Infobip Partner Days, where speed, precision, and innovation - hallmarks of the Formula 1 model.
## Hitting the apex of customer communication
## Where speed, precision, and innovation come together.
[ Contact us ](/contact)
[ Partnership HUB ](https://partners.infobip.com)