Title: RCS Business Messaging for retail & eCommerce

URL: https://www.infobip.com/guides/rcs/retail-and-ecommerce

RCS BUSINESS MESSAGING GUIDE / CHAPTER 4

# RCS Business Messaging for retail & eCommerce

Retail and eCommerce businesses can use RCS Business Messaging to enhance customer experience, increase conversion rates, and generate more revenue. Learn how.

[ RCS finance  ](/guides/rcs/finance)

[ All chapters ](#chapters)

[ RCS for travel & tourism ](/guides/rcs/travel-and-tourism)

## Traditional forms of automated messaging leave shoppers frustrated

75%

 feel bothered by generic marketing spam and expect personalization

75%

 are frustrated by receiving inaccurate or nonrelevant messages

## Five ways RCS Business Messaging is improving retail & eCommerce experience

1. **Personalized product recommendations**: RCS Business Messaging allows visually rich product carousels and suggested replies. Businesses can tailor offers based on browsing history or previous purchases, increasing the likelihood of a sale.
2. **Seamless order support**: Customers can receive real-time order updates with images, track shipments, and even manage returns or exchanges directly within RCS Business Messaging conversations. Convenient and efficient!
3. **Interactive promotions**: Send eye-catching coupons, flash sale announcements, and loyalty program updates with high-quality images and GIFs.
4. **Conversational customer service**: Answer product questions, provide styling advice, or help find the right item through RBM's conversational interface. It's like having a personal shopper in your messaging inbox.
5. **Post-purchase engagement**: RCS Business Messaging enables proactive order follow-ups, requests for product reviews (with image/video capability), and even offers for complementary products. This helps build long-term customer relationships.

## Create retail conversational journeys over RCS Business Messaging

Promote new products or services

Promote and inform on loyalty offers

Provide guided unboxing or setup process

Send back-in-stock alerts and cart abandonment notifications

Offer seasonal promotions

Manage subscriptions or repeat purchases

Send e-policy renewal reminders

Send order confirmations, delivery information, and issue e-receipts

Automate new account creation

Assist in the search for nearby stores

Send shopper satisfaction surveys

Deliver security codes and authenticate transactions

## Look how other brands have done it:

[ RCS for finance ](/guides/rcs/finance)

[ All chapters ](#chapters)

[ RCS for travel & tourism ](/guides/rcs/travel-and-tourism)

## Build customer relationships over every possible channel

Deliver true omnichannel experiences on the most robust platform.

[ Introduction: What is RCS?

 ](/guides/rcs)[ Chapter 1: RCS Business Messaging vs other messaging channels

 ](/guides/rcs/rcs-vs-messaging-channels)[ Chapter 2: RCS Business Messaging and Vertex AI

 ](/guides/rcs/vertex-ai)[ Chapter 3: RCS Business Messaging for the finance industry

 ](/guides/rcs/finance)[ Chapter 4: RCS Business Messaging for retail & eCommerce

 ](/guides/rcs/retail-and-ecommerce)[ Chapter 5: RCS Business Messaging for travel & tourism

 ](/guides/rcs/travel-and-tourism)[ Chapter 6: RCS Business Messaging for healthcare

 ](/guides/rcs/healthcare)[ Chapter 7: RCS Business Messaging for telecommunications

 ](/guides/rcs/telecommunications)[ Chapter 8: How to choose an RCS Business Messaging provider?](/guides/rcs/choosing-the-right-rcs-provider)