Title: MMS marketing examples and best practices URL: https://www.infobip.com/guides/mms/examples MMS MARKETING GUIDE / CHAPTER 3 # MMS marketing examples and best practices MMS can help you bring more engaging marketing campaigns to life. With rich media and reliable delivery, you can get better visibility of your marketing efforts and increase campaign engagement. [ MMS vs. SMS ](/guides/mms/the-difference-between-mms-and-sms) [ All chapters ](#chapters) [ Choosing an MMS provider ](/guides/mms/choose-a-provider) ## Examples of MMS marketing ## MMS FOR Acquisition Coupons ## Send coupons and promotions A plain text coupon or promotion might be fine on its own, but if you really want to see amazing results: consider adding rich media with MMS to grab users’ attention. Temporary credit card ## Enable temporary credit cards In turn, they receive a temporary QR code linked to their card which they can use at check-out to continue reaping the rewards of your [loyalty program](/blog/customer-loyalty-program-guide). Subscriptions ## Allow easy subscription sign-up [52% of customers](https://www.drivepivotal.com/uncategorised/the-psychology-of-subscription-why-do-we-subscribe/) say that half of their purchases are influenced by convenience, which is a big part of the appeal of subscription services. MMS lets you simplify the entire sign-up process, without the need for clunky website forms or glitchy mobile apps. ## MMS FOR GROWTH Product registration ## Make product registration effortless When someone buys your product, send a text message letting them know they are eligible for added benefits when they register their product. The buyer, in turn, snaps a photo of the barcode and voilà – they are registered. Both you and your customer benefit from a quick registration process using MMS. Access to tickets ## Get quick access to tickets This puts the ticket at the top of their messaging inbox where it’s much easier to find than in a month-old email. Improve customer experiences and increase satisfaction by sending convenient MMS messages on time. Insurance claims ## Speed up insurance claim submission This streamlines the process and makes it easier for your customer to deal with the highly stressful situation at hand. ## MMS FOR RETENTION Customer support ## Simplify customer support Quality customer support is critical to meet the high demands of modern customers. [65% of people](https://www.remotehq.com/customer-service/12-reasons-why-customer-service-is-so-important) expect more from customer service than they did just five years ago. MMS simplifies customer support by opening up an avenue of efficient two-way communication. Your brand can provide customers with solutions by sending pictures or step-by-step videos, making time to resolution faster. Proof of delivery ## Provide proof of delivery Using MMS to send proof of delivery to all your customers is a good way to stand out from the crowd. When a package is delivered, all it takes is a quick picture to tell your customer that it’s arrived. This not only notifies them of the delivery immediately (without the use of an app), but also gives them peace of mind and builds trust in the long run. Personalized shopping ## Personalize shopping experiences Another creative way to use MMS is personal shopping. If a hot, new item comes into the store that you know a specific customer would particularly like, you can send them an MMS to let them know. Based on their previous purchases, you can send them similar items that may be of interest to them, special offers on product lines they frequently buy from or other complementary products. Special occasion ## Send special occasion messages Sending occasional, highly customized messages to individual customers is all it takes to foster meaningful relationships. For birthdays, anniversaries and other special occasions, brands can send their best wishes along with a special offer to make customers feel valued. Personalize communications to increase customer loyalty and ultimately improve sales. ## Top 6 best practices for MMS marketing There is a lot to consider when creating your MMS messages for customers. What kind of picture leads to higher conversion rates? Is a QR code better than a link? Which font is more engaging?   In short, it depends. The best solution for a coupon campaign might not work for a product registration and vice versa. Every feature should be considered on a case-by-case basis, but we can give you some general pointers to keep in mind when crafting the perfect MMS message.   Check if you have permission While you might be used to spamming your friends, different rules apply when it comes to marketing. Depending on the country you’re operating in, you might require informed consent from a customer to send them promotional material through MMS.   This isn’t a bad thing, though. Asking your customers for permission makes them more inclined to trust you and those who decide to opt-in usually deliver higher engagement rates. Unsolicited messages are often met with outrage anyways, so it’s best to avoid them all together. It can land you in legal trouble and drive away customers in the long run.  Grab your customers’ attention The key reason why MMS shows much better results than a simple SMS is the rich media. Using a catchy picture or a funny video grabs the reader’s attention and increases engagement by almost 300%. The image is the first thing anyone will see as they open your message, so you need to make sure it’s attractive and relevant.   Don’t be afraid to use large, clear text in your visuals since phone screens are generally small. An image that looks perfectly readable on the computer might not be legible at all on mobile. A bold font in pictures can help make things clear, as well as choosing colors that contrast and complement each other.   Try to avoid putting too much text in your graphics because this can make things cluttered. Keep only the most relevant information so the reader has an incentive to read more, but reserve the explanation for the body of the message itself.    Write an engaging message  When communicating through MMS, it’s best to keep it short and sweet. A really long message will probably not be read in its entirety and can even drive people away from reading it in the first place.   Generally, you should keep the body text under 100 words and focus on the most crucial information that you think your reader is most interested in. This can be a discounted price, a one-sentence description of a new product or something else more relevant to the message you’re trying to convey. Be specific.  If the point of your message is to invite people to a specific website, include a weblink. The user can immediately click on it right after reading and follow through with the rest of the campaign. QR codes are a good substitute, but keep in mind that some people don’t know how to scan them.   Know your audience, then create your message.  At the end, don’t forget to include a call-to-action to entice your readers to engage and guide them to the next step. It gives them an actionable task and usually contains an imperative verb, like "learn more about MMS messaging". Pick the right timing While you can send an MMS at any time of day, it’s essential to choose the right moment. For example: the typical American worker will probably skim over your message if you send it at 7 a.m. when they just wake up. They will likely be more responsive if you send it after work. Finding the right time depends on the campaign and your customers, so feel free to experiment to see what works best. Also, customer data can be a great resource to help you optimize send times and pin-point who should receive what message and when with surgical precision.  Don’t forget your brand You can spend hours creating the ideal message and finding the perfect picture, but if your customer receives a message from an anonymous number telling them to click a foreign link, you probably lost them. The number of scams increases year-by-year, and so does scam awareness. To make sure your customers know that it’s you, don’t forget to add your brand name and logo before sending out the campaign. You’ll save yourself quite a bit of trouble.  Experiment with your messaging To make sure your campaign is successful, you need to constantly monitor messages and evaluate their performance. Even the most well-crafted messaging campaign can fail because people sometimes respond in unpredictable ways.  If you want to achieve the best results, experiment with content to see what works. A/B testing is common in marketing and for good reason – it shows you what people find engaging so you can steer your campaign in the right direction. In order to do this and maximize ROI, you need an omnichannel customer engagement solution and a customer data platform.  ### The benefits of MMS marketing Since MMS is sent directly to your customer’s phone without the need for them to download an app, you can be certain that your marketing message will reach its intended destination. This leads to some great benefits for your business. ## Improve open rates  MMS boasts of up to a 98% open rate. In comparison, the average open rate of an email is around 20%. This remarkable difference means you can rest assured that the messages you invest time and effort into crafting are actually seen.   ## Reach unparalleled click-through rates (CTR)  The CTR of MMS is 15% on average which greatly increases conversion rates. In comparison, a CTR of 5% is considered great for an email campaign, while a CTR of around 3% is usually expected from search ads.  ## Boost visibility for campaigns  90% of all MMS marketing messages are read within 3 minutes. This means you can send out limited time discounts, temporary coupon codes and other time-sensitive offers knowing that the customer will see it before the offer expires.  ## Enrich customer engagement  In comparison to a typical text message, MMS delivers 300% more engagement than SMS. This is due to the rich messaging features which capture attention faster than text-only. Using MMS increases the likelihood of people engaging with the content, rather than just skimming through it quickly.  #### Ready to start using MMS? Talk to one of our experts to get started. [ Contact us ](/contact) ####### Continue reading our MMS marketing guide ## Build customer relationships over every possible channel Deliver true omnichannel experiences on the most robust platform. [ Read chapter 1: Introduction: What is MMS marketing? ](/guides/mms)[ Read chapter 2: MMS vs SMS: differences explained](/guides/mms/the-difference-between-mms-and-sms) Currently reading - Chapter 3: MMS marketing examples & tips [ Read chapter 4: How to choose an MMS provider](/guides/mms/choose-a-provider)