Title: How to choose an MMS provider

URL: https://www.infobip.com/guides/mms/choose-a-provider

MMS MARKETING GUIDE / CHAPTER 4

# How to choose the right MMS provider

Your MMS communication strategy can only be as good as your provider. Find out what to look for in a MMS service provider to ensure your interactions yield the best results.

[ MMS marketing examples ](/guides/mms/examples)

[ All chapters ](#chapters)

## How to get started with MMS

Now that you know everything about MMS messaging, you’re ready to create successful messaging campaigns and drastically increase engagement with your customers.

The reliability of SMS combined with the power of interactive media makes MMS a very strong communication channel which shouldn’t be overlooked.

Choosing the most capable MMS provider will help you build the right use cases for your customers, reach your KPIs, boost engagement though MMS.

## What to look for in an MMS provider

## CHOOSING AN MMS PROVIDER

Direct connections 

##  Number of direct connections

 With a good provider, you can be sure that your message will be sent on time, to the right people, in the right order.

Omnichannel 

##  Robust omnichannel platform 

 If any issue arises with sending an MMS (be it network problems or limited capabilities on the customer’s side), you have other failover channels at your disposal.

Compliancy 

##  Compliance regulations 

 Look out for standards and certifications like these:

Consultancy 

##  CX Consultancy

 You should look for a provider that won’t leave you hanging when the bill is paid. They should help guide you through the whole process- all the while keeping the door open for any questions you might have.

Reliability 

##  Availability, integrity and reliance 

 The network architecture should be scalable, with no single points of failure or bottlenecks. Look for uptime service-level agreements of at least 99.99%.

SMS 

##  SMS as a failover channel 

 This way you can rest assured knowing that you can reach your customer no matter what.

Number setup 

##  Setting up your number

 What’s more, if your current number isn’t MMS or even SMS enabled, it’s likely that you’re missing messages customers are already trying to send you. Ensure you can interact with your customers in the way they prefer.

## What you should know about 10DLC for MMS

If you use mobile messaging to communicate with customers and employees in the US, you can send and receive MMS messages via 10DLC – the carrier-approved US business messaging route.

You can think of 10DLC as both a phone number and a route or system that has been designed for business messaging.

Long codes were designed for person-to-person (P2P) communications. They have low volume throughput and lack desirable security standards. Carriers have always considered them to be an unsanctioned messaging route so they’re looking to end their use.

Every organization that uses automated mobile messaging to connect with employees or customers in the US should be using 10DLC.

### Benefits of 10DLC

Your business needs to own a registered number to start business communications - find out why you should choose 10DLC.

## Lower costs

10DLC numbers run at a much lower cost than short codes in the US.

## High throughput

With a healthy throughput via 10DLC, your messages are sure to be delivered.

## Fast setup

Be up and running in minutes with a 10DLC number from Infobip.

####### 10DLC for MMS via Infobip

With our 10DLC service you can view your entire inventory of originators (short codes, long codes, alphanumeric) – as well as provision and configure your 10DLC numbers.

Our Numbers and Short Codes solution lets you do everything you need to send and receive messages via 10DLC. This includes:

- Search for and purchase multiple 10DLC numbers
- Migrate your existing long codes
- Register brand, campaign and use-case information
- File a campaign brief with the US carriers that ask for it
- Obtain a trust score to increase throughput of your campaigns
- View status of campaigns and which 10DLCs are assigned to them
- View a summary of your owned 10DLCs (and all other originators)

## Bring your own carrier

Transferring your Short Codes to a new messaging solutions provider can be daunting. It risks downtime and undelivered messages which ultimately costs money. Your migration should run like clockwork – with no undelivered messages, no downtime, and no uncertainty.  

To solve this, we've introduced Bring Your Own Carrier – a service which empowers businesses with a hassle-free Short Code migration process. We do all the heavy lifting so you can concentrate on your business and customers. We also take care of ported numbers and identify which number belongs to which carrier.

####### Why is this important?

Short Codes are valuable assets. The challenge when switching communication providers is that each carrier follows different migration processes at different speeds. This means that even a few weeks after you start migrating, your messaging traffic could be traveling through different providers; not to mention the struggle of trying to figure out which customer belongs to which carrier.  As a leading communication solutions provider, we have close relationships with all major carriers and long-established migration procedures in place. 

#### Ready to add MMS to your messaging stack?

Talk to one of our experts to get started.

[ Contact us ](/contact)

####### Continue reading our MMS guide

## Build customer relationships over every possible channel

Deliver true omnichannel experiences on the most robust platform.

[ Read chapter 1: 
Introduction: What is MMS marketing?

 ](/guides/mms)[ Read chapter 2:
MMS vs SMS: differences explained

 ](/guides/mms/the-difference-between-mms-and-sms)[ Read chapter 3: 
MMS marketing examples & tips](/guides/mms/examples) Currently reading - Chapter 4:
How to choose an MMS provider

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