Title: What is SMS Keyword?

URL: https://www.infobip.com/glossary/sms-keyword

An SMS keyword is a word or a phrase that customers can text to your number to join a subscriber list or request access to information.

## What can SMS keyword be used for?

SMS keywords can be used for:

- Sign-ups
- SMS competitions
- Bookings/confirmations
- Customer surveys
- Exclusive deals
- [Opt-outs](/glossary/opt-out)

## Why use SMS keywords?

SMS keywords can help you get:

- More subscribers
- Boost engagement
- Improved targeting
- Increased customer loyalty
- Real-time communication

## How to choose an SMS keyword?

You can choose any keyword for your SMS campaign, but here are some tips to follow to make it as effective as possible.

- Your SMS keyword should be **short, simple, and easy to remember**.
- It’s best to use **one** to **two** words.
- If you plan on using a creative spelling of a common word, you should plan for auto-correct to change it, and the keyword won’t go through.
- It should be aligned with your company’s name and the campaign’s theme.

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