Title: What are Magic Links?

URL: https://www.infobip.com/glossary/magic-links

Magic links are types of logins where you login into an account by clicking the link emailed to you.

They can be used as a part of a multi-factor authentication strategy.

## How do magic links work?

Firstly, the site asks for the user’s email address. Then, the application generates a link with an embedded token and sends it through email. When the user opens the email and clicks on the links, he is granted access to a site or app.

“Forgot password” links and one-time passwords (OTP) work similarly to magic links.

## What are the benefits of using magic links?

The main benefits of using magic links include the following:

- Easier authentication
- Speed
- Better user experience
- Zero password breaches
- Fewer customer support requests
- Simple sign-up process

## What are the cons of using magic links?

Magic links limitations include:

- Ending up in the spam folder
- Dependent on email deliverability
- Secure as the user’s email account
- Limited administrator visibility

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