Title: LinkedIn Live: Messaging Trends

URL: https://www.infobip.com/events/linkedin-live-messaging-trends

## From the first SMS to AgentOS: What 20 years of data reveals about CX

Date: May 27, 2026Time: 4:30PM CET

[ Join here  ](https://www.linkedin.com/events/7462094347342340096)

## About the event

628 billion interactions in 2025, 3.8 trillion messages over 20 years, and one persistent question from the brands sending them: how do we turn all of this into better customer experiences?Our panel of industry experts will walk through what two decades of messaging data reveals about CX — and what it means for your strategy in 2026.Join us for research-backed insights and bring your questions!

[ Join here ](https://www.linkedin.com/events/7462094347342340096)

## Get ready to discover

- The four eras of messaging — from single-channel SMS to AI-orchestrated journeys — and what each shift changed for brands
- Why 97.7% of traffic now runs across 2+ channels, and why orchestration has replaced channel selection as the central challenge
- The SMS paradox: why volumes didn’t drop, and what the shift from 99% to 62% share actually tells you
- How regulation — OTP bans, verified sender requirements, fraud frameworks — is reshaping customer journey design from the ground up
- Where the real maturity gap is between regions, and what the most advanced markets are already doing
- What leaders should invest in next — and why it’s probably not a new channel

## Meet our speakers:

## Tonko ŠaracINFOBIP

Director of GTM

## Igor MarušićDT EUROPE

Head of CPaaS Business Development

## Tim BantingSO WHAT? NOW WHAT!

Founder & Principal Analyst

## Dave HitchinsINFOBIP

Technical Content Writer (moderator)

## Proud to be recognized by

![](https://cdn-web.infobip.com/uploads/2025/07/infobipxhaas.svg) 

##  Two teams. u003cbr /u003eOne obsession.



 Performance through innovation



 [ Discover more ](/haas-f1-team-partnership)



  ![](https://cdn-web.infobip.com/uploads/2025/07/infobip-haas-f-ic-viva-car-1.png) 







 



 



 





 A LEADER AGAIN



##  2026 Gartner®u003cbr /u003eMagic Quadrant™u003cbr /u003efor CPaaS



 Positioned furthest for our Completeness of Vision!



 [ Get the report ](/analyst-reports/gartner-magic-quadrant-cpaas)



  ![](https://cdn-web.infobip.com/uploads/2026/05/gartner-quadrant.png)

## More upcoming events where you can find us