Title: The Human-Automated Impact on APAC CX

URL: https://www.infobip.com/downloads/redefining-human-and-automated-engagement

#### The Human-Automated Impact on APAC CX

Accelerated digitalization has impacted customer behavior. We commissioned Forrester to survey the latest trends that transformed CX across Asia Pacific (APAC). Download our study to discover: Why hybrid experiences are crucial to superior CX Customer personas that have impacted business conversations Best practices for delivering a hybrid customer experience

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Accelerated digitalization has impacted customer behavior. We commissioned Forrester to survey the latest trends that transformed CX across Asia Pacific (APAC).

Download our study to discover:

- Why hybrid experiences are crucial to superior CX
- Customer personas that have impacted business conversations
- Best practices for delivering a hybrid customer experience

##  Country specific infographics available! 

 Get your free copy now!

[ Download ](https://cdn-web.infobip.com/uploads/2022/06/Infobip_APAC_Forrester_Whitepaper_2022.pdf)

## CX Trends in APAC

Source: A commissioned study conducted by Forrester Consulting on behalf of Infobip

2%

 Rise in customer preferences within APAC for automated chatbot services for purchase journeys.

38%

 of customers find it difficult to connect with live agents.

60%

 revealed how recent support interactions failed to exceed expectations