Title: Infobip Messaging Trends 2022/23 

URL: https://www.infobip.com/downloads/messaging-trends-2022

#### Infobip Messaging Trends 2022/23

We analyzed over 153 billion interactions that took place on our platform in the first half of 2022 compared to the first half of 2021 to learn the current trends in business-to-consumer communications.  Download the report to find out:  What are the most popular channels in B2C communication – globally and across regions  The role digital channels and cloud solutions play in customer engagement and support  How industries have evolved with today’s technology to meet consumer demands 

[ Download ](https://cdn-web.infobip.com/uploads/2023/02/infobip-messaging-trends-2022-23.pdf)

## Our lives today are more digital than ever 

We analyzed over 153 billion interactions that took place on our platform in the first half of 2022 compared to the first half of 2021 to learn the current trends in business-to-consumer communications.

Download the report to find out: 

- What are the most popular channels in B2C communication – globally and across regions
- The role digital channels and cloud solutions play in customer engagement and support
- How industries have evolved with today’s technology to meet consumer demands

68%

 Increase in number of interactions on digital channels

99%

 of contact center and chatbot interactions were on WhatsApp

65%

 increase in SMS interactions

[ Download report ](https://cdn-web.infobip.com/uploads/2023/02/infobip-messaging-trends-2022-23.pdf)

## Learn more about the latest trends