Title: Cyber Week 2026: Messaging forecasts and shopping behaviors 

URL: https://www.infobip.com/downloads/cyber-week-messaging-forecasts-shopping-behaviors

# Cyber Week 2026: Messaging forecasts and shopping behaviors 

Infobip traffic projections for Black Friday and Cyber Monday, plus a survey of 200 US shoppers on how they want brands to reach them this holiday season.

[ Download the guide ](#downloadreport)

For US retailers, the stretch from Thanksgiving to Cyber Monday is the busiest week of the year. It’s the sales peak, and in turn, the peak in customer communication: order confirmations, shipping updates, back-in-stock alerts, support questions, delivery notices, and then the January returns.

This report pairs two data sets to help retailers organize their strategy this shopping season; Infobip’s forecast of the messaging surge across SMS, email, MMS, RCS and Apple Messages for Business, and a survey of what US shoppers expect from brands this holiday season.

### What you’ll find in this eBook:

1. Projected Black Friday and Cyber Monday traffic against an average November day, channel by channel

1. Which channels US shoppers prefer for deals versus order and shipping updates

1. What data shoppers will trade in exchange for more relevant messaging

1. Where shoppers will accept help from AI, and where they still want a human

1. A three-phase holiday messaging calendar running from October through New Year

Fill in the form to download Cyber Week 2026: Messaging forecasts and shopping behaviors.

### Download the Cyber Week 2026 predictions and trends