Title: Colors

URL: https://www.infobip.com/colors

## Colors

## Infobip is, at heart, an orange brand. It is our distinctive color and a key differentiator against our competitors. We use this consistently throughout our brand communications.

## Primary palette

Our primary palette consists of Infobip orange, our core brand color, and two supporting tones. These colors will be used within a large proportion of our brand communications.

Infobip Orange#FC6423RGB: 252, 100, 35CMYK: 0, 70, 90, 0Pantone: 165 C

Black#1B1A19RGB: 27, 26, 25CMYK: 94, 77, 53, 94Pantone: 426 C

Off White#EEF2FCRGB: 238, 242, 252
CMYK: 10, 2, 0, 0Pantone: 656 C

## Secondary palette

Our secondary palette visualises 
our brand strategy of IQ + EQ, pairing 
technical colors with colors that 
speak to human interactions.

Infobip Orange#FC6423RGB: 252, 100, 35CMYK: 0, 70, 90, 0Pantone: 165 C

Black#1B1A19RGB: 27, 26, 25CMYK: 94, 77, 53, 94Pantone: 426 C

Off White#EEF2FCRGB: 238, 242, 252
CMYK: 10, 2, 0, 0Pantone: 656 C

Dark Blue#0C1B2CRGB: 12, 27, 44CMYK: 73, 39, 0, 83Pantone: 296 C

Dark Green#053133RGB: 5, 49, 51CMYK: 89, 0, 45, 72Pantone: 7722 C

Dark Pink#21151ERGB: 33, 21, 30CMYK: 53, 81, 26, 75Pantone: 5185 C

Bright Blue#9EB2FFRGB: 158, 178, 255CMYK: 55, 37, 0, 0Pantone: 7452 C

Bright Green#CBEA99RGB: 203, 234, 153CMYK: 28, 0, 45, 0Pantone: 7486 C

Bright Pink#FFA8EBRGB: 255, 168, 235CMYK: 17, 43, 0, 0Pantone: 251 C

Light Blue#D0DCF2RGB: 208, 220, 242CMYK: 14, 9, 0, 5Pantone: 2707 C

Pure White#FFFFFFRGB: 255, 255, 255

## Digital palette

We have an extended color palette that includes shades, for use within 
our product and digital applications. 
This color palette is NOT for use 
within marketing materials.

Orange 900#FC6423

Orange 800#FC7537

Orange 500#FCA772

Orange100#FFE4CC

Black#1B1A19

Grey 800#2D2C2B

Grey 700#494847

Grey 600#6D6C6C

Grey 500#969695

Dark Blue 950#0C1B2C

Dark Blue 900#17283A

Dark Blue 850#26334A

Dark Blue 800#3D4C66

Dark Blue 750#7484A3

Hyperlink 700#3980EA

Bright Blue 600#9EB2FF

Bright Blue 500#C8D4FF

Bright Blue 400#E3E7FF

Light Blue 300#D0DCF2

Light Blue 250#E7ECF7

Light Blue 200#EEF2FC

Light Blue 150#F2F5FA

Light Blue 100#F6F9FE

Dark Green 900#053133

Dark Green 800#143E3F

Dark Green 700#214C4A

Dark Green 600#496A68

Dark Green 500#91B3B1

Bright Green 300#CBEA99

Bright Green 200#EDFFCD

Bright Green 100#F6FFE8

Dark Pink 900#21151E

Dark Pink 800#32232F

Dark Pink 700#483745

Dark Pink 600#604155

Dark Pink 500#9F759F

Bright Pink 300#FFA8EB

Bright Pink 200#FFD4F5

Bright Pink 100#FFE6F9

White#FFFFFF

## Primary color usage

In instances where the consumer is not familiar with the Infobip brand i.e. external marketing comms such as OOH or a paid social post, we use our primary palette. Infobip orange should always be the dominant color.

## Primary color ratio

This ratio is for rough guidance, 
and may vary slightly per brand communication or format.

## Secondary color usage

Our secondary palette becomes more prevalent the further into the Infobip ecosystem you are. In places where customers are already familiar with Infobip i.e. within product modules, product illustrations or social posts, we can be more expressive with how we use color.

## Secondary color ratio

This ratio is for rough guidance, 
and may vary slightly per brand communication or format.

## Tertiary color usage

There are also instances in which our secondary palette can appear more prominently than our primary palette, which is our Tertiary usage. This type of color usage would live within social posts, internal presentations and documents etc. There should always be a presence of orange when using this type of coloring to retain brand consistency.

## Tertiary color ratio

This ratio is for rough guidance, 
and may vary slightly per brand communication or format.