Title: Brandbook

URL: https://www.infobip.com/brandbook

## Welcome to the Infobip Brand Hub

Infobip’s brand global tool for consistent and impactful communication across all our markets.

[ Download logo pack ](https://cdn-web.infobip.com/uploads/2025/07/infobip-logo-pack.zip)

PURPOSE

## Lead the communication revolution

PROPOSITION

## Infobip is the leading platform 
for conversational customer experiences. We use our expertise 
to partner with businesses and push the possibilities of communication.

PERSONALITY

## The unsung hero

BRAND IDEA

## IQ + EQ

## Lead the communication revolution

Our brand helps other brands build relationships with their customers through experiences that not only feel human, but work on a personal level.

Our expertise enables us to build the software for digital interactions, but our compassion makes it work for people. We're leading the communication revolution by putting our customer's customers at the heart of everything.

## IQ

- Technological expertise and a focus on innovation
- CPaaS leaders
- Omnichannel at scale, billions of daily interactions

## EQ

- Customer obession
- A transformation partner
- Compassion, empathy and understanding for the end consumer

## Engineering meets empathy

IQ makes us leaders in CPaaS (Communications Platform as a Service). It’s helped us consolidate traditional and digital communications—SMS, email, voice, messaging apps, and live chat—into one seamless solution.

EQ is the empathy we bring to every customer interaction. We’re not just enabling businesses to connect with their customers; we’re helping them build meaningful relationships through billions of conversations across the globe

## IQ

## Confidently Capable

Useful, not boring

Simple, not confusing

Data-driven, not arrogant

## EQ

## Wholeheartedly Human

Empathetic, not presumptuous

Relatable, not over-casual

Original, not try-hard

## From humble beginning to the Unsung Hero

People can underestimate us, and to be honest, that’s how we like it. We’re happiest when we’re doing our own thing, dressed down in t-shirts and jeans, s쳮ding against the odds. The original outsider, our fearlessness and passion for innovation took us global. We were born in Croatia, but raised in a changing world, with an ambition and influence that’s impossible to ignore. But you won’t find us sitting around feeling pleased with ourselves — along the way we failed, learnt and grew. We refuse to settle for the ordinary so we can break boundaries 
for our customers, and their customers; a true partner taking them by the hand towards 
a brave new future of communication.

But our brand isn’t just about how we look. It’s about who we are, how we’ve grown, and how we see ourselves. This story is reflected in the way we communicate. Historically, as engineers at heart, we let our technology speak for us. Yet, as we evolved from our roots in Croatia to a global player, our brand personality has evolved too. We’ve moved from being the humble engineer to the unsung hero. Why the unsung hero? Infobip is the one communication platform, behind billions of interactions, recognized as a leader and confident in our ability to innovate and expand the boundaries of communication.

 

 ![Three iPhone screens showing a conversation with 'Mom.' The first screen shows a iMessage conversation saying 'I finally made your cake!' with a photo of a cake, followed by a response 'Wow! It looks perfect' with a cake emoji and a voice message. The second screen repeats the same conversation but on RCS with a green message bubble style. The third screen shows an SMS version of the same conversation with 'Wow! I can’t wait to try it,' followed by 'Come over tonight' and 'See you then.](https://ddtht5qj5p2qu.cloudfront.net/uploads/2025/04/infobip-lewis-poster.jpg) 

 Ben Lewis

 VP Marketing and Growth

 

 ![](https://ddtht5qj5p2qu.cloudfront.net/uploads/2025/04/infobip-logo-bg.svg)

## Tagline

Our tagline captures the essence of what makes Infobip unique and compelling. 

## One communication platform.

## IQ

## Billions of conversations.

## EQ

## Logo

Our symbol represents three key pillars of Infobip's business.It shows the impact that Infobip has on the world, starting with aggregated data that helps businesses improve customer success and ultimately make a real difference to individual user's lives.

##  See Full Brand Guidelines

 [ Explore the Brand Guidelines ](/brand-strategy) 









 ![](https://cdn-web.infobip.com/uploads/2025/01/infobip-man-portrait-1.jpg)