Title: Brand strategy

URL: https://www.infobip.com/brand-strategy

## Brand strategy

## Our brand strategy drives us forward as a business. It's a blueprint for how 
we act, look and sound as a brand. It cuts right to the core of what makes 
Infobip special, and keeps us all working towards the same goals.

PURPOSE

## Lead the communication revolution

PROPOSITION

## Infobip is the leading platform 
for conversational customer experiences. We use our expertise 
to partner with businesses and push the possibilities of communication.

PERSONALITY

## The unsung hero

BRAND IDEA

## IQ + EQ

## Our purpose

This is the reason why Infobip exists. It’s big and ambitious, focusing on the change we’re making to the world (in other words, why we show up to work everyday).  

## Lead the communication revolution

Voice. SMS. Email. Push. Live chat. In app messaging. Social media. Us humans have never had so many ways to communicate — and LLMs are rewriting the rulebook yet again.Getting excited about all these conversational experiences is easy. Yet choosing the right one, at the right time, with the right message, can be a complicated and noisy experience — for both businesses and their customers. 

With our market-leading product capabilities and natural understanding of what makes customers click, Infobip is uniquely positioned 
to guide, and keep guiding, our partners through this brave new world of communication. 

## Brand proposition

This explains what we do. It’s unique to us and deliberately non-technical, to make it crystal-clear to our customers exactly how they’ll benefit from partnering with Infobip. 

## Infobip is the leading platform for conversational customer experiences. We use our expertise to partner with businesses and push the possibilities of communication.

We’re leaders in CPaaS, so at a category level we talk about communication.

As a product, Infobip is a communications platform that delivers conversational customer experiences. 

This means we enable higher-quality conversations between our customers and their customers, which creates closer connections. 

PLEASE TRY AND STICK TO THIS WORDING AS MUCH AS POSSIBLE, FOR SUPER-CONSISTENT MESSAGING.

## Our personality

Our personality informs the way 
we come across. It’s the sum 
of our experiences and our values.

## The unsung hero

People can underestimate us, and to be honest, that’s how we like it. We’re happiest when we’re doing our own thing, dressed down in t-shirts and jeans, s쳮ding against the odds. The original outsider, our fearlessness and passion for innovation took us global. We were born in Croatia, but raised in a changing world, with an ambition and influence that’s impossible to ignore. But you won’t find us sitting around feeling pleased with ourselves — along the way we failed, learnt and grew. We refuse to settle for the ordinary so we can break boundaries 
for our customers, and their customers; a true partner taking them by the hand towards a brave new future of communication.

## Our brand idea

Our brand idea is the essence of our brand — an idea that guides us as a business. 
It positions us in the market against competitors. It influences our actions, 
our story, and our visual and verbal brand.

## IQ + EQ

Other CPaaS platforms focus on the tech and forget the real people using it. Infobip has the most powerful platform and the emotional intelligence needed to create interactions that actually mean something. We help brands build relationships with their customers through experiences that not only feel human, but work on a personal level. Our expertise enables us to build the software for digital interactions, but our compassion makes it work for people. We're leading the communication revolution by putting our customer's customers at the heart of everything.

## Our tagline

Our tagline captures the essence of what makes Infobip unique and compelling 

## One communication platform. Billions of conversations.

## One Communication Platform – represents the IQ 

Infobip consolidates various communication channels into a single, seamless and powerful platform. Whether it’s voice, SMS, email, push notifications, live chat, in-app messaging, or social media, we provide a unified solution that simplifies and enhances the way businesses connect with their customers.

## Billions of Conversations - represents the EQ 

Every day, across the globe, countless interactions take place through our platform. These billions of conversations are not just about volume; they represent the meaningful engagements and connections that businesses create with their customers, driving satisfaction, loyalty, and growth.