Title: RCS verification: how to register your business URL: https://www.infobip.com/blog/rcs-verification RCS verification is the difference between your brand feeling like a stranger and feeling like someone your customer already trusts. Get a text from an unknown number, and the instinct is to ignore it, or worse, flag it as spam. That's the reality for brands still relying on unverified messaging channels. RCS verification changes all of that by letting your business show up with its name, logo, and a verified badge, right inside the native messages app your customers already use every day. So if you're planning to launch RCS campaigns, consider verification not some optional extra, but the very first step. ## What is RCS verification? RCS verification is the process where Google and local mobile operators authenticate your brand's identity before you can send RCS for Business messages. Once verified, your messages display your business name, logo, brand colors, and a verification checkmark, giving recipients immediate confidence that the message is legitimate. RCS verification is the reason your business can't just show up and start sending RCS messages, no matter how ready you are to hit send. Verification is the gateway, the bouncer at the door, the thing standing between you and every rich messaging feature the channel has to offer. Here's the part most brands don't realize until they're knee-deep in the process: every business sending RCS traffic does so as a "sender," sometimes called an "agent." Think of the sender, or agent, as the entity behind the messages, the one actually initiating and sending all that RCS for Business traffic. And before that sender gets to send anything at all, it has to be registered and verified, either by Google or by the carrier. No shortcuts, no exceptions. ### Why verification matters for business messaging Here's the thing about verified sender IDs: they do so much more than slap a logo on your message. They signal trust the second a message lands, before your customer has even read a word. And that tiny distinction? It has a real, measurable impact. Brands with verified RCS profiles see fewer spam reports, higher open rates, and stronger engagement across the board, as we've seen in ride-sharing and food delivery use cases. But verification isn't just good for your metrics, it's good for your customers too. Every verified message carries your authenticated identity, confirmed by both carriers and Google, so recipients always know, without a doubt, that the message is genuinely from you. And in industries where trust is non-negotiable (finance, healthcare, logistics, the stakes-are-high crowd), that layer of authentication can make or break the entire customer experience. Curious what verification actually looks like on screen? Check out our breakdown of RCS sender checkmarks. ### RCS A2P vs P2P verification requirements Quick disclaimer before we go any further: this entire blog is about businesses sending RCS traffic, not the casual back-and-forth between you and your group chat. So if you're here, you're already in the right place. ## How RCS sender verification works The RCS phone verification process follows three stages, from preparing your assets to receiving final approval from Google and local operators. To kick things off, brands typically work with an aggregator or RCS provider, like Infobip, who helps manage the process on their behalf. Keep in mind that the exact steps can vary from provider to provider, so we'll walk you through how it works with us. Each stage has specific requirements, and missing details can delay your timeline, so it's worth getting everything right from the start. Before you can send a single RCS message, you'll need to create your agent. Consider it your brand's identity inside the messaging app, the very thing customers see the moment a message from you lands in their inbox. It's also one of the biggest reasons RCS feels so much more trustworthy than traditional SMS. Instead of an unknown number showing up out of nowhere, customers see your actual brand name, logo, description, and contact information, right there in the conversation. We'll walk through the process using the Infobip Portal, where it's called RCS Sender Management. Now, every provider handles registration a little differently. Some rely on manual submissions and back-and-forth email exchanges (not exactly the fun kind of back-and-forth), while others offer a more guided experience. Infobip falls into the second camp, walking you through the entire setup step by step and validating your information as you go. That means if your image is too large, your logo doesn't meet the required format, or your URL isn't publicly accessible, you'll find out immediately, not days later when you're deep into the review process and did not see that coming. ### Build your public profile Next comes the part your customers will notice. Your public profile is essentially your digital storefront inside the messaging app. This is where customers can instantly recognize who they're talking to and verify that the conversation is coming from a legitimate brand. You'll be asked to provide: 1. A display name 1. A short brand description 1. Contact information 1. Brand colors 1. A logo 1. A banner image 1. Legal links such as your website, privacy policy, and terms of service This is more than just an administrative step. A complete and professional profile builds trust and creates a stronger customer experience from the very first message. ### A few tips before you submit Before you hit submit, pour yourself a coffee and give your profile one more good look. This is the part customers actually judge you on. 1. Use a logo customers already recognize, not the one from three rebrands ago. 1. Keep your description clear and concise; nobody's reading a paragraph. 1. Make sure all website links are publicly accessible (yes, actually click them). 1. Confirm your brand colors and imagery match your existing channels. 1. And finally, look at everything through your customer's eyes. Would you immediately recognize and trust this brand, or would you do a double-take? Once you've made it through all of that and your sender has been created, you're ready for the next step. ### Test your agent and create a demo video This is where your RCS agent stops being a concept on a screen and starts feeling like something real. Officially, this stage is about testing your agent and creating a launch video for mobile operators, but unofficially, it's your first real chance to experience your own RCS campaigns exactly the way your customers eventually will, and that's honestly the fun part. Think of it as being handed a blank canvas along with a full set of creative tools. This is your moment to experiment with different message formats, whether that's images, GIFs, videos, rich cards, carousels, or buttons, and figure out what actually resonates with your brand and your audience. As you build and test these messages, you'll also get a clear picture of how everything looks on both Android and iOS, which makes it much easier to fine-tune the details before launch instead of finding out something looks off after the fact. At the same time, mobile operators are using this exact testing phase to review your agent and make sure it delivers a trustworthy, user-friendly experience, since the whole point is keeping the RCS ecosystem safe, transparent, and worthwhile for everyone using it. That's also why you'll put together a short demonstration video showing how your agent works in practice. Rather than treating it as a formal approval hurdle, it helps to think of it more like a guided tour, one that lets operators experience your agent the same way your customers eventually will. By this point, you should have spent some real time getting to know your agent inside and out. Send yourself messages, try out different content formats, click every button, test every link, and view the experience across different devices whenever you can. This is often where brands stumble onto their best campaign ideas without even meaning to. Maybe a carousel tells the story better than a single image would. Maybe a GIF gets the point across faster than text ever could. Maybe a suggested reply button ends up making the whole customer journey feel just a little smoother. Once you're happy with how everything looks and feels, it's time to record the demo video that operators will review as part of the approval process. ### Submit your launch request Once you're happy with your testing experience and your demo video is ready, it's time to submit your launch request. This is the final step before your RCS agent becomes available to real customers. #### Choose your launch setup When you create the launch request, you'll need to choose a few things: 1. The sender you want to launch 1. Whether you're sending local or international traffic 1. The country where you want to launch 1. The mobile networks where you want your agent to be available Not sure whether you're dealing with local or international traffic? Here's an easy way to think about it. Say you're a German brand. If you're only planning to message customers within Germany, that's local traffic. But if you also want to reach people outside Germany, whether that's customers traveling abroad or ones based in other countries entirely, that's international traffic. Once that's settled, you'll also get to choose the specific mobile networks where you want your agent to launch. #### One country, one sender One important thing to keep in mind is that a sender can only be launched in a single country. If you plan to use RCS in multiple markets, you'll need a separate sender for each country. This allows operators to review and approve your brand according to local requirements and regulations. #### Complete the country-specific questionnaire After selecting your target country, you'll be asked to complete a short questionnaire. The questions vary from country to country because every market has its own carrier requirements. The information helps operators understand who you are, what your business does, and how you intend to use RCS. In most cases, the same rules you're already familiar with from SMS apply here as well. A simple rule of thumb is: if you're allowed to send a particular type of traffic over SMS in that market, you'll generally be allowed to send it over RCS too. #### Final review and approval Before submitting, take a final look through your sender profile, testing results, and launch information. Once you're happy with how everything looks, simply hit Submit. From there, we'll take care of the verification and approval process with the mobile operators on your behalf. While your request is being reviewed, the submitted information is locked and can't be edited. You'll receive a confirmation email once the request has been submitted, and you can check the current status at any time directly in the portal. Once the operators complete their review and approve your sender, its status will change to Launched. Your RCS agent is officially live and ready to start delivering rich, branded conversations to your customers. ### Prepare your brand assets Before you submit anything, you'll need to gather the materials that represent your brand inside the messaging experience. These include your business name (as registered legally), a high-resolution logo, a brand description, and your brand colors. You'll also need your legal entity details, including your registered business address, tax identification, and website URL. Operators and Google use these to confirm that your business is legitimate and authorized to message on behalf of your brand. Finally, prepare sample message flows that show how you plan to use RCS. These give reviewers a clear picture of your intended use case, whether that's marketing, transactional, or service-related messaging. ### Register through your provider With your assets ready, the next step is submitting your verification request through a messaging provider. If you're working with Infobip, you can submit directly through the Infobip RCS platform portal or work with Infobip's onboarding team for assisted registration. Keep in mind that country-specific and operator-specific forms may apply. Some markets have additional requirements around local registration, consent documentation, or message templates. A provider with deep operator relationships should handle these nuances for you, so you don't have to navigate each carrier's process independently. ### Approval by Google and local operators After submission, Google and the relevant mobile operators review your application. They'll check your business identity, review your brand assets, and assess your intended messaging use cases. Timelines vary depending on the market and operators involved. In some regions, approval takes a few days. In others, carrier-level reviews can extend the process to several weeks. Once approved, your verification badge is activated and your brand profile goes live in the messages app. Need help? Infobip's team can submit and manage the entire verification process for you, from asset preparation to carrier approval. Understanding the steps is one thing, but the real value becomes clear once you see what verification delivers for your business. ## What happens after you're verified? By this point, you've built your agent, tested every button, and recorded your demo video. The finish line feels close. So naturally, the next question is: what's actually left, and how long is it going to take? ### What takes the most time? Surprisingly, it's usually not the setup. If you've got your brand assets ready to go, things like your logo, banner image, website URLs, and company information, the first two steps tend to move quickly. Creating your agent, testing it, and recording the demo video is typically the easy part, the part where you're in control. The part that takes the longest is the approval process, and that part is largely out of your hands. Once your launch request is submitted, mobile operators need time to review and approve your sender. Depending on the market, this usually takes anywhere from one to three weeks, though timelines can shift from country to country. Here's the good news, though. While you're waiting on approval, you're not just sitting around. You can keep preparing your campaigns, refining your messaging strategy, and mapping out the customer journeys you want to launch once you get the green light. Before you know it, the approvals will come through, your sender status will flip to Launched, and you'll finally get to do the thing you came here to do in the first place: start sending rich, branded RCS messages to your customers. ## How Infobip helps you get verified faster Every provider will tell you they can get you verified quickly. Not every provider can actually back that up. So before you pick who's guiding you through this process, here's what actually sets Infobip apart. ### Telco relationships and direct connections Infobip maintains over 800 direct operator connections globally, which means your verification request moves through established relationships instead of getting passed along through third-party intermediaries. That local knowledge speeds up registration and helps navigate the market-specific requirements that tend to stall the process elsewhere. The results aren't just a nice pitch either; they're measurable. Infobip's direct operator connections translate into faster onboarding compared to providers relying on indirect routing, and as a Google RCS partner since 2018, Infobip has maintained full feature parity from day one. Now, to be clear, no provider can skip the operator or Google review timelines entirely. That part of the process is what it is. But the right partner can make everything around it a lot smoother, and that's exactly where Infobip comes in. As a company built on telecommunications, connectivity isn't just one piece of what we do; it's the foundation everything else is built on. For years, we've worked directly with mobile operators around the world, helping businesses launch messaging services across SMS, RCS, and beyond. That experience shows up throughout the entire RCS registration process. Instead of chasing approvals through endless emails, spreadsheets, and manual back and forth, you get a guided registration experience that helps you submit the right information the first time. Built-in validation catches the common issues before they turn into approval delays, whether that's an inaccessible website, missing information, or a brand asset in the wrong format. And if questions come up along the way, you're not left to figure it out alone. Our teams work with operators every single day, and they can walk you through market-specific requirements, testing scenarios, and the launch process itself. The result is less time lost to paperwork, fewer approval setbacks, and a noticeably smoother path to launch. Once your sender is approved, you're backed by the same global connectivity expertise that's been at the heart of Infobip since day one, helping you reach customers with reliable, branded, and genuinely engaging RCS experiences. Getting started doesn't take long either. In many cases, if your brand assets are already prepared, you can create your sender, test the experience, and submit your launch request in a single afternoon. From there, we handle the navigation through approvals, so you can focus on what actually matters: building conversations your customers want to be part of. ### Built with Google since 2018 Infobip has been a Google RCS partner since 2018, with 100% feature parity from day one. When the channel evolves, Infobip customers don't wait around for it. ### 800+ direct operator connections More direct connections mean better delivery, faster onboarding, and fewer routing gaps, including with Tier-1 US carriers. ### 50% faster onboarding Direct carrier relationships and a dedicated services team remove the usual friction. Most brands go live significantly faster than they would with other providers. ### A platform, not an API Brand registration, campaign execution, AI automation, omnichannel orchestration, and analytics, all in one contract, one place. No stack to assemble. ### Global scale, local accountability Operations across 70+ countries, backed by regulatory expertise and on-the-ground relationships in every major market. ### Built for peak 80,000+ transactions per second. Black Friday, major campaign launches, service incidents- the platform is built to handle it. ### Track record since 2018 Multiple "Best RCS Provider" awards, and a client list spanning retail, finance, travel, healthcare, telecom, and logistics. The results in this brief aren't projections;Brands investing in sports sponsorship, spanning retail, food & beverage, banking & financial services, telecommunications, and travel & hospitality; marketing, digital, sponsorship, CRM, and customer engagement decision-makers they're pulled from campaigns that already ran. ### RCS-ready platform with fallback RCS doesn't reach every device yet, so what happens when your verified message can't be delivered? Infobip's platform includes built-in SMS and WhatsApp fallback, ensuring your message still arrives through an alternative channel automatically. No configuration needed, no messages lost. If you're weighing RCS against other messaging channels, our RCS vs WhatsApp comparison breaks down where each one fits best. You can trigger campaigns and automated flows through journey orchestration or connect directly via API, giving you flexibility whether you prefer a visual workflow builder or programmatic control. For a detailed comparison of where each channel fits best, see our RCS vs SMS analysis. ### Compliance and security built-in Verification is only one layer of trust. Infobip handles GDPR, TCPA, DND registry checks, and opt-out flow management so your campaigns stay compliant across every market you operate in. Verification forms come pre-configured to each operator's specifications, removing guesswork from the submission process. For more on how RCS protects data in transit, see our overview of RCS encryption. If your RCS strategy includes two-way conversations for customer support, appointment scheduling, or order management, Infobip's cloud contact center lets agents pick up conversations that start in RCS and manage them alongside other channels in a single workspace. ## Get started with Infobip RCS Verified RCS messaging delivers better visibility, higher click-through rates, and stronger customer trust than unverified channels. With Infobip, you don't have to navigate the verification process alone. Infobip supports your business from initial registration through compliance approval and campaign launch, backed by a global infrastructure built to handle over 1.2 billion transactions daily. Once you're live, our guide to RCS marketing campaign best practices can help you make the most of the channel. ## RCS verification FAQs SMS sender ID registers a name or number for one-way text messages. When you verify your number for RCS, you're authenticating your full brand identity (name, logo, colors, description) and unlocking interactive, two-way messaging features. They serve different channels with fundamentally different capabilities. It depends on the market and operators involved. Some verifications complete within a few days, while others require several weeks for carrier-level review. Working with a provider like Infobip that has direct carrier relationships can significantly shorten this timeline. Both. Google runs a global verification layer, but individual operators in each country may have additional requirements. You'll need to verify with the relevant carriers in every market where you plan to send RCS messages. Yes. You can update your logo, description, and other brand assets after verification is complete. Changes go through a re-review process, which is typically faster than the initial verification since your business identity is already on file. If you're exploring RCS with Google Voice, the support is currently limited. Google Voice can receive some RCS messages, but the full verified sender experience (branded profile, interactive features, verification checkmark) is designed for native messaging apps like Google Messages. If your audience includes Google Voice users, built-in SMS fallback ensures your messages still reach them. Ready to get your RCS sender verified? [ Start your RCS brand verification ](https://www.infobip.com/docs/rcs/get-started)[ Talk to an RCS expert ](https://www.infobip.com/contact) ![](https://cdn-web.infobip.com/uploads/2025/12/cta-thumbnail-image-8-scaled.jpg) ## Keep reading: ## Get the latest insights and tips to elevate your business By subscribing, you consent to receive email marketing communications from INFOBIP. You have the right to withdraw your consent at any time using the unsubscribe link provided in all INFOBIP’s email communications. For more information please read our Privacy Notice