Title: From platform to ecosystem: How Infobip scales through partnerships

URL: https://www.infobip.com/blog/how-infobip-scales-through-partnerships

For most of our first decade, growth had a clear shape. Open a market, hire a team, stay close to the customer. That model took us from a small town in Croatia to physical presence in key markets worldwide, processing billions of transactions a day.

By 2019, the product had expanded well beyond messaging, and it became clear that direct sales alone would only take the company so far. Veselin Vukovic has been part of that journey since 2010. He spent his first seven years leading direct sales and business development. Then, in 2020, he moved to lead Infobip's partner program when it launched.

## You can't cover everything on your own

The insight that drove the partner program was not about reaching new geographies or filling gaps in sales coverage. It came from a different reality. Customer needs kept growing, every day they asked for more. More automation, more integration, more industry-specific capability.

Partners brought deep knowledge of specific industries and customer types that complemented what we built. Working alongside them, customers got solutions that fit their world.

## The platform that makes it possible

In 2020 we launched our first SaaS products, and that raised a new question. What could partners actually build with them?

The answer depended on how open the platform was. In this context, openness means the ability for a partner to take individual modules, combine them, and configure something that fits a customer's industry, size, or workflow, without being locked into a fixed product.

A partner building on Infobip adds their own expertise and knowledge to the equation. What the customer gets is a solution built by people who already understand their business.

## Growth that comes from building together

Through our integrations, technology partnerships, and hyperscaler partnerships, we are able to create what Vukovic calls ecosystem growth. We connect our products into the AI infrastructure that hyperscalers like Microsoft, Google, and AWS have invested heavily in, then co-innovate on top of it.

At the industry level, systems integrators and ISVs bring years of experience inside specific verticals. They know the regulations, the workflows, the customer expectations, and the shortcuts that only come from years of working in one space. When they build on our platform, they're not starting from scratch. They're taking what they already know about their industry and wrapping it around the platform's capabilities.

The program grows with the ecosystem. More of our new business, cross-sells, and upsells are now generated or influenced by partners than at any point in our history. And that number is still growing.

We aspire to be a company that is easy to work with, human, collaborative. We run joint events with partners, not for the optics, but to work through what customers actually need and what it would take to build it together.

Twenty years in, that is still the measure that matters most.

###  Explore Infobip's partner program

 Explore Infobip's partner program and find out how to build with us.

 [ Build with us ](https://partners.infobip.com/) 









 ![](https://cdn-web.infobip.com/uploads/2023/02/voice_placeholders_banner.jpg)

## Keep reading:

## Get the latest insights and tips to elevate your business

By subscribing, you consent to receive email marketing communications from INFOBIP. You have the right to withdraw your consent at any time using the unsubscribe link provided in all INFOBIP’s email communications. For more information please read our Privacy Notice