Title: Art direction

URL: https://www.infobip.com/art-direction

## Art direction

## Photography enables us to show
 the real world applications of Infobip.

## Art direction style

We capture a snapshot of the lives 
of both the end user and the people 
behind the product in a way that 
feels warm, natural and candid.

ll of the images should have a warm orange hue, that ties our photography back to the Infobip brand color.

## Stock image examples

Examples of images that can be found on stock websites. Use this for reference when finding new stock images.

## Photographing technology

For more technical, product focused communications we can focus our art direction closer to the device itself. 
Keeping the same principles as our 
previous art direction, but shifting 
the focus of the image.

## Art direction usage

We can use our art direction in two different ways; either as a full bleed image, or within one of our graphic holding shapes. This will depend on the style of communication being created.

## Art direction usage

Within our wider graphic system 
(section seven) we use tight crops 
of our art direction inside our holding shapes to add texture and hint towards the connections within the network.

## Using stock photography

When using stock photography, we need to color grade the selected images to make them feel in line with the Infobip brand. We do this by shifting the overall hue of the image to feel more orange.

This can be done in Adobe Lightroom.

## Selecting images

When looking for images, they should:

- Feel authentic, candid and real
- Feel like a snapshot of a customers day
- Feel warm (or be edited to follow this)
- Feel slightly imperfect

Images SHOULD NOT:

- Be created within a studio environment
- Feel overly staged
- Have poor or cold feeling lighting

## UI over imagery

We can place abstracted UI over our art direction, to speak to specific customer stories. We do this using a simple, branded message notification that uses the shapes from the wider brand system.