Title: Insights & analytics
URL: https://www.infobip.com/agentos/insights-analytics
# Customer journey intelligence that protects your revenue
AgentOS Insights unifies analytics across marketing campaigns, AI agents, and human support - showing you what customers want, where they struggle, and exactly how to keep them moving toward conversion.
[ Contact us ](/contact)
[ Explore insights ](#insights)
## Your analytics tell you what's broken‚ not how to fix it
Traditional analytics leave you stuck
### Dashboards without diagnosis
Metrics drop, but finding the root cause takes hours.
### Clicks without context
You see task completions, not whether customers achieved their goals.
### Siloed data
Marketing, chatbot, and contact center analytics exist in separate systems.
### Reactive insights
By the time you spot issues, revenue is already lost.
AgentOS Insights detects the issue, diagnoses the cause, and delivers the fix.
## Automated journey intelligence that tells you what to fix‚ and how
AgentOS Insights continuously monitors your customer journeys across delivery, engagement, AI quality, operations, and outcomes. When issues strike, you get:
### Root cause diagnosis
Root cause diagnosisUncover the real reasons behind performance trends. Not just alerts that conversion dropped, but why it happened.
### Business impact analysis
Get quantified impact instantly, whether conversion loss, cost impact, or CX damage. Know exactly what each issue costs your business and prioritize fixes.
### Specific recommended fixes
Receive clear recommendations on what to do next. Plain-language actions your team can deploy immediately.
### Unified analytics across every touchpoint
One view across marketing, AI agents, chatbots, and human support. No more switching platforms or stitching data together.
## Built into AgentOS
AgentOS Insights is natively connected to the AgentOS stack, which means you don’t have to stitch together analytics across tools. It monitors delivery and engagement signals alongside AI quality and operational outcomes, then surfaces root cause diagnosis, business impact, and recommended fixes in one unified view.
### Follows performance across journeys with consistent context and identifiers across touchpoints.
### Links journey outcomes to AI agent behavior with auditability and traceability.
### Turns omnichannel delivery signals into actionable journey fixes (e.g., session expiry, delivery failures).
## How AgentOS Insights works: Example scenarios
eCommerce marketing campaign
### Challenge: Black Friday campaign converting 15% lower than expected
WhatsApp session timeout causing 18% message failures
Switch to WhatsApp template message
Fast conversion recovery, revenue protection
Contact center escalation spike
### Challenge: 40% increase in escalations on “Password Reset” topic
Chatbot intent confidence dropped after product terminology changed
Retrain intent with new examples
Containment improved from 62% to 84% within one week
Sales booking
### Challenge:50% of inbound leads not completing demo booking form
Chatbot asking for company size too early.
Move company size question to post-booking. Simplify initial flow to name and email only.
Demo completion increased from 50% to 87% in 3 days.
## Traditional analytics vs. AgentOS Insights
Without AgentOS Insights With AgentOS Insights Conversion dropped 15%, spend 3 hours finding why Conversion dropped 15%, root cause: WhatsApp sessions expired‚ fix deployed in 10 minutes Dashboards show what broke, not how to fix it Get the problem, automated diagnosis with recommended fix Measure clicks and completions Measure true customer success and goal achievement Switch between multiple platforms to understand one customer journey Track entire journey across marketing, AI, and support with one interaction ID Spot decrease in leads Simplify initial flow
## What powers AgentOS insights
### Journey intelligence engine
#### Continuous journey monitoring and diagnosis
The journey intelligence engine continuously monitors health indicators across delivery, engagement, AI quality, operations, and customer outcomes, expanding coverage as your needs evolve. Every detected issue includes:
1. Root cause explanation in plain language
1. Business impact quantification (conversion, CX)
1. Exact journey step and channel where issue occurred
1. Recommended fix with deployment instructions
### Demand & outcome intelligence
#### AI-powered intent detection and goal verification
Traditional analytics measure clicks. AgentOS Insights measures customer success. How it works:
1. Natural language processing analyzes conversations across chatbots, AI agents, and campaigns to identify customer intent
1. Automatic topic clustering categorizes requests without manual tagging, adapting to new topics as they emerge
1. Outcome verification evaluates whether the customer's intended goal was achieved, not just whether they completed steps
1. Success scoring measures resolution rate based on actual outcomes: refund processed, account created, booking confirmed
## Unified analytics across AgentOS stack
#### Cross-channel data integration and journey tracking
Because it sits inside AgentOS, Insights connects signals from marketing automation, AI agents, chatbots, and contact center into a single source of truth. What you get:
1. Single interaction ID: Track every customer from first touchpoint to final outcome without complex data stitching
1. 15+ channel coverage: SMS, WhatsApp, email, voice, RCS, push, in-app, web chat, social media, and more
1. Complete audit trails: Full interaction history with timestamps and channel attribution for compliance
1. Custom dashboards: Configure analytics views for your specific KPIs and business needs
No more data silos. One source of truth
## Built for every role driving customer success
Insights brings marketing, sales, and support onto the same metrics, so every team optimizes the same customer journey, not separate dashboards.
What you get:
1. **Demand intelligence:** See what customers want from conversations and campaigns, automatically tagged with no manual work
1. **Campaign ROI tracking:** Revenue generated vs. channel costs, measured per campaign
1. **Drop-off detection:** Pinpoint exactly where customers leave your funnels
1. **A/B testing:** Compare journey versions and measure conversion impact
Metric impact:
Conversion rates
Acquisition costs
Campaign ROI
What you get:
1. **Lead qualification insights:** See which conversations signal high purchase intent
1. **Revenue attribution:** Track which touchpoints drive conversions and deal velocity
1. **Sales AI performance:** Measure lead capture, qualification accuracy, demo bookings
1. **Pipeline visibility:** Identify where prospects drop off and why
1. **Conversation-to-close tracking:** Measure impact of AI-assisted sales conversations
Metric impact:
Lead conversion rate
Sales cycle time
Deal velocity
Revenue per lead
What you get:
1. **True containment metrics:** Which topics AI handles successfully vs. where humans are needed
1. **Agent efficiency insights:** Escalation hotspots, repeated contacts, handover delays
1. **Topic-based workload analysis:** What drives volume, where automation helps
1. **Cost per interaction tracking:** Understand the economics of every channel and touchpoint
Metric impact:
Containment rate
Cost per interaction
Agent productivity
What you get:
1. **Outcome-based success tracking:** Goal achievement, not just clicks
1. **Journey health scores:** One metric combining success rate, engagement, CSAT and containment
1. **Friction point identification:** Confusion loops, high-effort interactions, sentiment drops
1. **Cross-channel experience visibility:** See how customers move between channels and where experience breaks
Metric impact:
CSAT
Goal achievement
Customer effort
Loyalty
What you get:
1. **Pre-integrated data sources:** CPaaS delivery logs, journey events, bot transcripts, API data, all unified
1. **Single interaction ID:** Track customers across all touchpoints without complex stitching
1. **Audit trails for compliance:** Built-in compliance tracking for pharma, finance, healthcare
1. **Custom dashboards:** Configure analytics views for your specific KPIs and business needs
Metric impact:
Integration complexity
Data accuracy
Time to insight
FLEXIBLE BY DESIGN
## No-code, low-code or pro-code
Design and deploy complex customer engagement flows using our drag-and-drop builder, low-code or pro-code. Integrate with popular tools, manage complex logic, and launch quickly. Orchestrate conversational journeys with AI agents at scale, with or without code, your way.
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code goes here
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### Built for developers
MCP integration: Standardized protocol for connecting agents to external systems and data
Pro-code: Build with Python on top of LangGraph and AutoGen. Multi-agent workflows, persistent memory, tool integrations. Fully managed auto-scaling Kubernetes infrastructure.
Complete API suite: REST APIs with OpenAPI spec, Postman collections, and interactive documentation.
Multiple SDKs: Python, Node.js, Java, PHP, and .NET with detailed documentation and code examples.
Webhook events: Real-time notifications for message delivery, user interactions, and system events. Build event-driven integrations.
[ MCP servers ](/docs/mcp)
## Integration ready
### Enterprise
Adobe, Microsoft, Shopify, VTEX, HubSpot, Oracle, WooCommerce, Salesforce, BigCommerce
### Development
LangGraph integration (20+ million developers), MCP (Model Context Protocol) layer
### CRM & 3rd party
Native integrations for data unification
### FAQs
Traditional analytics show what happened. AgentOS Insights shows why it happened, whether customers s쳮ded, and exactly how to fix issues‚ automatically.
No. All insights are delivered in plain language with specific recommended actions.
AgentOS Insights begins monitoring immediately after activation. Once baseline patterns are established, the system continuously detects issues, diagnoses root causes, and recommends fixes.
Yes, AgentOS Insights includes full audit trails, exportable interaction history, and role-based access‚ built for pharma, finance, and healthcare.
## See what your customers actually want‚ and whether they get it
AgentOS delivers it.
[ Contact us ](/contact)
[ Explore AgentOS ](/agentos)