Title: AI Customer Data Platform & Software: Enterprise CDP Solution
URL: https://www.infobip.com/agentos/customer-data-platform
# Customer data from every channel. Intelligence in every conversation.
Unify customer data from web, mobile, messaging, and AI conversations into one live profile. Conversational CDP turns that intelligence into context for every interaction, so your teams and AI tools always know who they're talking to, and what to say next.
[ Contact us ](/contact)
[ Explore features ](#feature)
## Capture complete customer journeys
Conversational CDP captures messaging responses, chat interactions, and AI conversations too, building a complete picture from first visit to loyal customer.
## Clean data, zero duplicates
When a customer changes their email or switches devices, their profile stays whole. Identity resolution handles the complexity, and built-in compliance tools take care of consent without the manual work.
## Let AI do the heavy lifting
AI analyzes behavioral patterns to build segments, determine the best time to reach each customer, and select the channel most likely to convert.
## Activate everywhere, personalize everything
Customer profiles sync instantly across every tool in your stack, Journeys, AI agents, chabots, and your contact center. Every interaction is informed by the same data, whether it's an automated campaign or a live agent conversation.
## Customer data that powers every engagement
Build unified profiles from every channel and interaction. Personalize at scale, predict behavior, and act on real-time signals across the full customer journey.
### Automatically engage, nurture, and convert
Track customer actions across web, mobile app, chatbots, AI agents, and messaging to identify high-intent prospects and segment audiences. Launch personalized journeys when customers abandon or show purchase intent, then re-engage on preferred channels at optimal times - turning behavioral data into qualified leads and conversions.
[ See example ](https://www.infobip.com/customer/unicef)
### Capture behavioral signals to optimize customer journeys
Every message sent and every response received feeds back into customer profiles, refining targeting, improving timing, and making the next interaction more relevant the last.
[ See example ](https://www.infobip.com/customer/bfree)
### Enrich customer profiles through interactive gameplay
Gamified conversations on messaging channels capture preferences, behaviors, and sentiment that surveys never reach, feeding behavioral signals and sentiment directly into profiles.
[ See example ](https://www.infobip.com/customer/haas-f1)
DATA COLLECTION & TRACKING
## Know every customer action, across every channel
### Start tracking in minutes, not days
Copy-paste LiveChat SDK and Mobile SDK code into your website or app - instantly capturing customer actions, navigation patterns, and engagement metrics without complex setup.
### Connect anonymous browsing to known customers
Track visitor activity before signup or login, then automatically link browsing history to customer profiles once they identify - revealing complete customer journeys from first visit to conversion.
### Segment by lifecycle stage
Mixing lead and customer data skews your funnel metrics and sends the wrong messages. Distinct profile types for each stage keep your segmentation accurate and your reporting honest.
### Stop guessing, start knowing
Track exactly what customers view, click, purchase, and download. Then use those behavioral signals to trigger messages that are timely, relevant, and far more likely to convert.
CUSTOMER DATA INTELLIGENCE
## Make every customer profile actionable
### Score customers based on behavior and intent
Automatically assign scores to profiles based on purchases, form submissions, engagement, and custom actions, enabling intelligent routing to appropriate agents and triggering targeted nurture campaigns.
### Calculate customer value metrics automatically
Aggregate behavioral events to compute lifetime value, conversion rates, purchase frequency, engagement scores, and custom KPIs.
### Create metrics unique to your business
Every business measures success differently. Build custom formulas using any CDP attributes. Calculate revenue per segment, engagement indicators, risk scores, or any metric that matters to your business logic.
### Maintain accurate, unified customer profiles
Persistent IDs anchor customer profiles permanently. When emails, phone numbers, or identifiers change, the profile remains intact instead of creating duplicates or losing history.
### Store exactly the data your business needs
Standard fields rarely capture what makes your customers unique. Add custom attributes and event properties to store industry-specific data, proprietary identifiers, or any metric your business model depends on.
AI-POWERED OPTIMIZATION
## AI powers timing, targeting, and engagement
### AI-powered segmentation, your way
Build segments two ways: describe your target audience in plain language and AI generates the rules, or let AI identify high-value audiences automatically from behavioral patterns. Manual segment building, eliminated either way.
### Maximize campaign ROI with intelligent timing
AI determines the optimal send time for every individual customer based on their interaction history, improving open rates and conversions without changing a single word of copy or adding budget.
### Send on the right channel, every time
AI selects the best channel for every message based on each customer's engagement patterns, balancing response likelihood, cost, and business priorities to improve results without increasing spend.
### Maximize conversions and protect sender reputation
Reach your most engaged customers first. Destination scoring automatically prioritizes the highest-performing contact details for each send, improving conversion rates while protecting your sender reputation from the start.
*Interface shown is a simplified version for demonstration purposes.
INTEGRATION & ACTIVATION
## Connect data across your entire tech stack
Data orchestration
### Activate customer data across the entire platform
CDP profiles flow directly into Journeys, AI agents, chatbots, and your contact center. Every touchpoint works from the same real-time customer data, whether it's an automated campaign or a live conversation.
Data synchronization
### Connect to your tech stack seamlessly
Import, update, and sync customer data from any source through a single API call. Push behavioral events to your BI tools for custom reporting. One integration point for your entire data flow.
Custom context
### Eliminate app-switching with integrated customer data
Pull customer data from CRMs, order systems, and third-party platforms directly into the conversation interface. Agents will have full context without switching screens or asking the customer to repeat themselves.
Exchange marketplace
### Connect to pre-built integrations
Connect instantly with leading CRMs, eCommerce platforms, and marketing tools through native integrations. Access pre-built connectors on our Exchange marketplace, enabling seamless data sync without custom development.
## Natively integrated with AgentOS
Conversational CDP unifies every interaction into a live profile and puts AI to work on what happens next, powering journeys, chatbots, AI agents, and contact center with complete customer context.
### Journeys
Design omnichannel journeys with real-time customer attributes, predictive scores, and behavioral triggers – no data silos.
[ Explore Journey orchestration ](/agentos/journey-orchestration)
### AI chatbots
Enable context-aware conversations with access to unified profiles, conversation history, and customer preferences.
[ Explore AI chatbot builder ](/agentos/chatbot-building-platform)
### AI agents
Empower AI agents with complete customer intelligence to autonomously presonalize actions and recommendations
[ Explore AI agents ](/agentos/ai-agents)
### Cloud contact center
Deliver unified customer profiles to agents instantly. Full interaction history, sentiment, and journey context in one view.
[ Explore Cloud contact center ](/agentos/cloud-contact-center-platform)
## Easily connect, configure, and communicate
Benefit from out-of-the box or custom integrations to enhance and enrich your campaigns.
[ Explore all CDP integrations ](https://partners.infobip.com/exchange?query=people&capability=customer-data-platform-people)
FLEXIBLE BY DESIGN
## Developer-ready CDP: APIs, SDKs, and Webhooks for unified customer data
Build unified customer profiles with REST APIs, multi-platform SDKs, and real-time webhooks. Ingest data from any source with MCP integration, track behavioral events programmatically, and subscribe to profile updates and segment changes. Full developer control with the flexibility to integrate your way.
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code goes here
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### Built for developers
MCP integration: Standardized protocol for connecting CDP to external systems and data
Complete API suite: REST APIs for managing profiles, tracking events, querying segments, and updating customer attributes in real-time.
Multiple SDKs: Web SDK, Live Chat SDK, mobile SDK for seamless data collection and identity resolution.
Webhook events: Subscribe to real-time events for profile changes, segment membership, score updates, and behavioral triggers.
[ MCP servers ](https://www.infobip.com/docs/mcp)
## Enterprise-grade customer data platform for every industry
### Retail and eCommerce
Retail customers leave signals everywhere, from abandoned carts, repeat product views, to post-purchase silence. Conversational CDP captures those signals across web, app, and messaging channels and turns them into automated flows: cart recovery, loyalty re-engagement, and post-purchase follow-up that feels personal rather than programmatic. Every message timed to behaviour, not a broadcast schedule.
### Non-profit and membership organisations
Donor and member relationships depend on timing and relevance. The right appeal at the wrong moment can be as damaging as no appeal at all. Conversational CDP centralises supporter data and triggers behaviour-based communication across the full lifecycle: acquisition, activation, retention, and re-engagement of lapsed donors or members. Every appeal informed by individual behaviour, not batch logic.
### Financial services and banking
In financial services, data infrastructure is a compliance question before it's a marketing one. Conversational CDP handles both: enterprise encryption, audit controls, and compliance-ready data management cover the regulatory baseline, while unified customer profiles power real-time fraud alerts, personalised product recommendations, and account onboarding journeys that convert without cutting corners. For banks, insurers, and lenders operating across multiple jurisdictions, data quality and governance are non-negotiable. Conversational CDP is built to meet that standard.
### Telecoms and utilities
Infobip works directly with telecoms operators through CPaaS X and Conversational CDP sits at the centre of that relationship. Subscriber data from OSS, BSS, and CRM systems unifies into a single live profile, enabling operators to identify churn risk early, match value-added services to the right subscribers, and guide customers toward self-service channels before costs escalate. For utilities managing high-volume, low-engagement customer bases, the same approach reduces inbound contact and increases self-service adoption.
## Customer stories
Brands are using their data to drive results.
### Frequently asked questions
A customer data platform (CDP) is enterprise software that collects customer data from every digital and physical touchpoint, unifies it into a single persistent profile per customer, and makes that profile available for activation across marketing, sales, support, and AI systems. Unlike a CRM, which focuses on sales contacts, a CDP captures behavioral and transactional data from web, mobile, messaging, and offline sources. Infobip Conversational CDP goes further. Through AgentOS intelligence, it not only activates unified profiles across 15+ messaging channels (including WhatsApp, SMS, and RCS, and more) but continuously optimizes how and when you engage. Built-in capabilities like send-time optimization (STO), channel recommendation, and destination scoring help ensure every message is delivered on the right channel, at the right moment, to maximize engagement and outcomes.
A CRM (Customer Relationship Management system) stores sales contacts and tracks deal progress. A DMP (Data Management Platform) managed anonymous, third-party audience segments for advertising - a category losing relevance as third-party cookies are deprecated. A CDP sits between these: it manages known and anonymous first-party customer data from every touchpoint, builds persistent profiles, and activates them across any channel or system. Infobip Conversational CDP is designed to work alongside existing CRMs by syncing profile data bidirectionally, not to replace them.
A CDP works in three stages: it first collects data from all sources (websites, mobile apps, CRM, messaging interactions, contact centre calls), then it unifies that data into a single customer profile using identity resolution to merge duplicate records, and finally it activates the unified profile to power personalised campaigns, chatbot journeys, agent conversations, and AI recommendations. In Infobip Conversational CDP, this happens in real time: a customer action on a website can trigger a personalised message within seconds, using the same platform with no middleware.
A customer data platform manages and stores customer data. A customer engagement platform uses that data to orchestrate communications and interactions across channels. Many enterprises run separate tools for each function, creating integration complexity. Infobip uniquely combines both: Conversational CDP is the data foundation, while customer engagement, contact center, and chatbots are the engagement layer. All run natively on the same platform, eliminating the data latency that occurs when CDPs send data to external engagement tools.
Enterprise CDPs should offer: real-time data ingestion from all online and offline sources, identity resolution to unify anonymous and known profiles, advanced segmentation including AI-powered dynamic segments, data governance with GDPR and CCPA compliance tools, encryption in transit and at rest, bidirectional CRM integration, and native or API-based activation to engagement channels. Infobip Conversational CDP includes all of these natively, plus unique capabilities: direct messaging channel activation, contact center agent enrichment, and AI agent.
Infobip Conversational CDP is designed with data privacy compliance as a core requirement, not an add-on. It includes suppression list management to automatically prevent messaging opted-out contacts, consent status tracking, data residency options for organizations with regional data sovereignty requirements, and encryption at all three stages: in transit, at rest, and in use.
Basic implementation of Infobip Conversational CDP - including CRM sync, Web SDK setup, and initial segmentation - can be completed in days using prebuilt connectors and the CDP API. Full enterprise implementation including multi-source data pipelines, AI model configuration, contact centre integration, and chatbot profile enrichment typically takes four to eight weeks. Infobip's professional services team provides hands-on implementation support and can accelerate deployment for organisations with existing data infrastructure.
A packaged CDP is a self-contained system that stores and processes customer data within its own infrastructure. A composable CDP reads and activates data directly from an organisation's existing data warehouse (such as Snowflake or Databricks), without duplicating data. Infobip Conversational CDP operates as a packaged CDP optimised for real-time messaging activation, with API-based integration to external data warehouses and BI tools. Organisations with existing data warehouse investments can sync enriched data from Conversational CDP to their warehouse via the Events Export API.
## Your customers are talking. Make sure you're listening.
AgentOS delivers it.
[ Contact us ](/contact)